Victory Electronic Cigarette Corporation Announces New Chief Financial and Administrative Officer, Jim McCormick

  Victory Electronic Cigarette Corporation Announces New Chief Financial and
  Administrative Officer, Jim McCormick

  *Senior leader with global public company CFO & CEO experience will fortify
    Victory’s leadership team.
  *Brings global financial leadership capabilities as Victory accelerates its
    global electronic cigarette industry consolidation

Business Wire

SPRING LAKE, Mich. -- April 30, 2014

Victory Electronic Cigarettes Corporation (OTCQB: ECIG), today announced that
Jim McCormick has been appointed as the new Chief Financial and Administrative
Officer of the Corporation. In this role, Mr. McCormick will be responsible
for all finance, tax treasury, legal, human resources, corporate strategy and
external growth, and investor relations for the firm. Mr. McCormick is a 16
year veteran of British American Tobacco and its associates (BAT) having
served in multiple chief financial and general management capacities in key
markets around the world. Most recently, Mr. McCormick was the Chief Financial
Officer of Sodexo’s North American Corporate Services Division.

Jim McCormick brings a long history of successful senior international
executive experience to Victory having held CFO and CEO roles in the UK,
Argentina, Singapore, Trinidad, Turkey, and Africa. In these roles he rapidly
progressed through increasing levels of leadership and responsibility as one
of the key leaders in one of the world’s largest tobacco companies. In each of
these roles he led his operations to significant levels of volume, share and
EBITDA growth in highly competitive and regulated environments.

Brent Willis, Chairman and Chief Executive Officer of Victory commented, “Jim
McCormick is an outstanding leader with tremendous international breadth in
both general management and financial capacities. He brings strong financial
acumen, mergers and acquisition insight, and industry specific knowledge to
the group. I am confident that his addition to Victory will accelerate the
firm in its objective to be the world leader in electronic cigarettes.”

McCormick stated, “I am extremely pleased to be a part of Victory and am
confident that my previous experience in the tobacco industry will be an
invaluable addition to the team. This group has built world-class capabilities
in virtually every critical aspect of the business in a very short period of
time, and I look forward to doing the same within the finance, human resources
and other support functions.“

Jim McCormick will be replacing Robert Hartford, former Victory CFO who will
be assuming the role as head of franchising for the company’s retail stores
and retail mobile kiosk units.

About Victory

Victory Electronic Cigarettes Corporation is dedicated to providing a cleaner
and healthier alternative to smoking for all, and intends to empower smokers
to regain their freedom. Victory is the largest independent electronic
cigarette company in the world, owns the trademarks VAPESTICK^®, FIN^®,
Victory^®, GreenStix^®, VIP^® and others. The company owns multiple subsidiary
companies and has operations in North America, Central America, Latin America,
Western Europe, and Asia. Victory offers consumers a full product portfolio
that incorporates the highest quality and latest technology, and has been
rated as superior in real tobacco taste amongst major brands. The Company’s
website is

Safe Harbor Disclosure

This press release contains forward-looking statements reflecting management's
current expectations regarding future results of operations, economic
performance, financial condition and achievements of Victory, including
statements regarding Victory’s expectation to see continued growth. The
forward-looking statements are based on the assumption that operating
performance and results will continue to materialize consistent with recent
trends. Management believes these assumptions to be reasonable but there is no
assurance that they will prove to be accurate. Forward-looking statements,
specifically those concerning future performance are subject to certain risks
and uncertainties, and actual results may differ materially. These risks and
uncertainties include: Victory’s reliance on additional financing, Victory’s
profitability and financial health, risks associated with Victory’s products,
including that they may pose a health risk; governmental regulations may
impact Victory’s business; the market or consumers may not accept Victory’s
products; Victory relies on a single class of products; existing or pending
patents may affect Victory’s business; and other factors disclosed in the
Company's filings with the Securities and Exchange Commission. Unless required
by applicable law, Victory undertakes no obligation to update or revise any
forward-looking statements.


Victory Electronic Cigarettes Corporation
Suzanne Garcia
Manager, Investor Relations
(616) 384-3272
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