Leading Global Maker of Consumer and High Fidelity Audio Products,Sennheiser, Selects Magic for Central Integration Platform

Leading Global Maker of Consumer and High Fidelity Audio Products,Sennheiser,
                Selects Magic for Central Integration Platform

Sennheiser automates business processes across Sugar CRM and Oracle JD
Edwards; the first of many integration projects planned with award-winning
Magic xpi Integration Platform

PR Newswire

OR YEHUDA, Israel, April 30, 2014

OR YEHUDA, Israel, April 30, 2014 /PRNewswire/ --

Magic Software Enterprises Ltd. (NASDAQandTASE: MGIC)), a global provider
of software platforms for enterprise mobility, cloud applications, and
business integration, announced today that Sennheiser electronic GmbH & Co.
KG, one of the world's leading manufacturers of microphones, headphones and
wireless transmission systems, has chosen to implement Magic xpi Integration
Platform as a central platform for multiple integration projects.

Sennheiser sought an integration platform that would not only serve its
immediate need to integrate its new Sugar CRM application with its Oracle JD
Edwards EnterpriseOne ERP, but one that would enable it to integrate its
entire software landscape. In addition to the Sugar and JD Edwards
integration, Sennheiser is already planning to use Magic to integrate other IT
systems including, IBM Enterprise Content Management, CIM Database, Lotus
Notes, and MicroStrategy.

"We were impressed with Magic's Oracle Platinum-level partnership along with
its extensive JD Edwards integration experience and reference base. Their
certified and optimized adapters for JD Edwards EnterpriseOne and Sugar make
bidirectional integration quick, easy and reliable," said Klaus Höling,
Director IT and Group CIO at Sennheiser. "In addition, by enabling the loose
coupling many diverse applications, databases and technologies, Magic xpi
provides a centralized integration solution that is easy and cost-effective to
maintain, ensures enterprise-grade security, and offers a high return on

"Enterprises are increasingly looking towards application integration as a way
to increase efficiencies, boost productivity and enhance innovation.
Sennheiser is an example of a new breed of forward-thinking companies that are
now making their integration platform a strategic choice," said Stephan
Romeder, Managing Director of Magic Software Germany. "Magic's award-winning
integration platform gives enterprises the connectivity, flexibility and speed
they need to securely integrate diverse systems. Its unique out-of-the-box
in-memory computing (IMC) architecture further enables Magic customers to
benefit from high availability, cost-effective elastic scalability, and 24 × 7
business continuity."

Sennheiser and Magic will both be speaking at the 2014 SugarCon Conference in
San Francisco during April 28 - May 1. Attendees are invited to stop by the
Magic booth (stand 9) to see product demonstrations and discuss their
integration needs with Magic experts.

About Magic Software Enterprises

Magic Software Enterprises (NASDAQ: MGIC) empowers customers and partners
around the globe with smarter technology that provides a multichannel user
experience of enterprise logic and data.

For more information, visit http://www.magicsoftware.com.

About Sennheiserelectronic GmbH & Co. KG

The Sennheiser Group, with its headquarters in Wedemark near Hanover, Germany,
is one of the world's leading manufacturers of microphones, headphones and
wireless transmission systems. The family-owned company, which was established
in 1945, recorded sales of around €531 million in 2011. Sennheiser employs
more than 2,100 people worldwide, and has manufacturing plants in Germany,
Ireland and the USA. The company is represented worldwide by subsidiaries in
France, Great Britain, Belgium, the Netherlands, Switzerland, Germany, Denmark
(Nordic), Russia, Hong Kong, India, Singapore, Japan, China, Canada, Mexico
and the USA, as well as by long-term trading partners in many other countries.
Also part of the Sennheiser Group are Georg Neumann GmbH, Berlin (studio
microphones and monitor loudspeakers), and the joint venture Sennheiser
Communications A/S (headsets for PCs, offices and call centres). For more
information on Sennheiser, please visit theirwebsite.

Except for any historical information contained herein, matters discussed in
this press release might include forward-looking statements that involve a
number of risks and uncertainties. Regarding any financial statements, actual
results might vary significantly based upon a number of factors including, but
not limited to, risks in product and technology development, market acceptance
of new products and continuing product conditions, both locally and abroad,
release and sales of new products by strategic resellers and customers, and
other risk factors detailed in Magic's most recent annual report and other
filings with the Securities and Exchange Commission.

Magic has made every effort to ensure that the information contained in this
press release is accurate; however, there are no representations or warranties
regarding this information, including warranties of merchantability or fitness
for a particular purpose. Magic assumes no responsibility for errors or
omissions that may occur in this press release.

Magic is a registered trademark of Magic Software Enterprises Ltd. All other
product and company names mentioned herein are for identification purposes
only and are the property of, and might be trademarks of, their respective

Press Contact:
Tania Amar | VP Global Marketing
Magic Software Enterprises

SOURCE Magic Software Enterprises Ltd
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