Criteo Releases Complete Personalized Mobile Advertising Solution Across All
Leading Browsers and App Platforms
-New capability critically important for advertisers seeing explosion in
mobile sales via tablets
-Criteo now generating over $1B in post-click mobile sales for customers on an
-Criteo now delivers end-to-end performance advertising solution across
online, mobile web and mobile apps for both iOS and Android platforms
PALO ALTO, Calif., April 29, 2014
PALO ALTO, Calif., April 29, 2014 /PRNewswire/ --Criteo (NASDAQ: CRTO), a
leading global technology company that specializes in digital performance
advertising, today announced the global availability of a complete mobile
advertising solution. As consumers continue to transition to tablets and
smartphones like the iPad and iPhone, Criteo helps marketers deliver more
sales through personalized mobile ads in both browsers and apps. As part of
this unique solution, Criteo works closely with clients to deliver a
transparent, cookie-based solution that allows advertisers to serve
personalized dynamic ads on Safari mobile web browsers, while empowering users
to make a relevant choice regarding their browsing experience.
"Travelzoo's strategic direction as a business is to act and think 'mobile
first' – this step change over the past two years has contributed to an
increase of more than 100% in mobile traffic to our deals. Overall more than
40% of all traffic now comes from mobile devices and over half of this traffic
is from the iOS platform. As the Travelzoo business continues to innovate and
improve its mobile offering we are committed to working with partners such as
Criteo who understand the challenges and enormous opportunities inherent in
mobile. Working with Criteo enables us to effectively target and engage with
our audience in the mobile space," said Joel Brandon-Bravo, managing director
at Travelzoo in the UK.
According to IBM's Black Friday Report 2013, sales on mobile devices continue
to skyrocket. The study reported that 21.8 percent of all online sales came
through a mobile device, which represents a year-over-year increase of 43
percent. The spike in tablet adoption is a key contributor to the growth in
mobile sales and tablet shipments are now exceeding those of desktops or
laptops. As a result, it's critically important for marketers to effectively
reach and engage this growing mobile audience through mobile web browsers and
Criteo introduced its in-app advertising solution in January and has seen
rapid month-over-month growth. The product is now live and gaining traction
in the United States, the United Kingdom, France, Germany, Brazil and
elsewhere. The momentum of Criteo's in-app solution combined with its strong
and growing traction in mobile web proves that mobile advertising is driving
significant sales results. In fact, Criteo is now generating over $1 billion
in post-click mobile sales for its customers on an annual run-rate.
Driving a Consistent & Transparent User Experience, Regardless of Browser
Criteo's complete mobile solution ensures that users receive personalized,
relevant ads regardless of the web browser. The company is a pioneer in
providing consumer transparency over ad choices and helps users manage this by
placing an interactive icon on all Criteo ads. Its technology uses information
based on previous browsing behavior such as product viewed. With its
innovative Safari solution, Criteo took a similar user-friendly approach.
When a user browses a client's website with Safari and doesn't have a Criteo
cookie, Criteo will display an informative banner that notifies the user that
their browser blocks some third-party cookies by default and that subsequently
clicking on the website will allow Criteo to place its cookies and serve
personalize ads. After having accepted Criteo cookies by clicking on the
website, the user is shown a second notice that offers them the ability to
revert their choice in the event that they change their mind.
"Web Browser settings that prevent some third-party cookies by default make
the delivery of relevant and customized advertising more difficult," said Mike
Zaneis, Executive Vice President, Public Policy & General Counsel, IAB. "The
IAB believes advertising companies delivering solutions that empower users to
make informed decisions about their browsing experience and enable relevant
customized ads are a benefit to the entire industry. One effective way to
approach this question is by proactively displaying information to website
visitors about the type of cookies used, how they are delivered and the
options for managing. These innovative initiatives are also a great example of
the self-regulatory programs favored by the Obama administration."
"Our customers have been asking for a comprehensive solution for mobile
advertising, so we're delighted to announce the release of support for all
browsers. Criteo has worked hard to deliver a unique solution that enables a
privacy-centric cookie-based solution for Safari – the default mobile web
browser for the most popular tablet and smartphone. This builds on our
existing mobile browser technologies and is a powerful complement to our
in-app and online offerings," said Jonathan Wolf, Chief Product Officer at
Criteo. "With the introduction of new advertising capabilities, it's also
important for us to reaffirm Criteo's commitment to upholding the highest
levels of consumer privacy. Privacy considerations are at the very center of
everything we do, and we aim to deliver fantastic results for our clients,
while ensuring consumers have privacy, transparency and control."
For more information regarding Criteo's mobile capabilities, recommendation
and prediction engine and its digital performance advertising solutions,
please visit www.criteo.com.
Criteo is a global leader in digital performance advertising, working with
over 5,000 companies around the world. Criteo has over 800 employees in
offices across the U.S., Europe and Asia serving more than 40 countries.
For more information, please visit http://www.criteo.com.
Travelzoo Inc. is a global Internet media company. With more than 26 million
subscribers inNorth America,Europe, andAsia Pacificand 25 offices
worldwide, Travelzoo® publishes deals from more than 2,000 travel,
entertainment and local companies. Travelzoo Deal Experts review offers to
find the best deals and confirm their true value. InAsia Pacific, Travelzoo
is independently owned and operated by Travelzoo (Asia) Ltd. and Travelzoo
Japan K.K. under a license agreement with Travelzoo Inc.
Logo - http://photos.prnewswire.com/prnh/20140227/NE73166LOGO-a
Contact: Emma Ferns, Global Public Relations Director, Criteo,
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