BrightWhistle Closes New Round of Financing, Adds Industry Veteran To Fuel Growth

  BrightWhistle Closes New Round of Financing, Adds Industry Veteran To Fuel

-Healthcare marketing portfolio management leader raises new round of funding;
Scott McFarland joins as new COO-

PR Newswire

ATLANTA, April 29, 2014

ATLANTA, April 29, 2014 /PRNewswire/ --BrightWhistle Inc., a first-in-class
end-to-end marketing portfolio management solutions provider built exclusively
for the healthcare industry, announced today that it has raised new funding
from its existing investor group including Huntsville-based Eastside Partners,
Atlanta-based Hamilton Ventures, Atlanta angel investor Paul Iaffaldano and
other new prominent healthcare technology focused angel investors; this comes
on the heels of tripling revenue from 2012 to 2013 and adding three of the top
twelve health systems in the US as new clients. In addition, the Company
announced that healthcare technology veteran Scott McFarland has joined as the
Company's new COO. Greg Foster, BrightWhistle's co-founder and CEO will add
the title of Chairman of the Company's board of directors. Chad Mallory,
BrightWhistle's other co-founder and the Company's President, will add Chief
Strategy Officer to his title.

Since its last funding announcement over a year ago, the Company has added a
long list of features to its already unique SaaS platform designed for
healthcare marketers focused on getting the most out of their search and
social media marketing campaigns. With its status as a HIPAA compliant
Facebook Preferred Marketing Developer, its Facebook Ads API badge, its
exclusive focus on healthcare, and its newly granted Google AdWords
certification, the Company will use this new funding to continue building its
client roster, a list representing nearly fifty of the nation's top hospitals,
while also expanding its offerings to ACOs, CROs and other healthcare

"I am thrilled to be joining the BrightWhistle team at such an exciting time
in its growth story," said Scott McFarland, former SVP of Sales at Stanley
Healthcare (NYSE: SWK) and BrightWhistle's new COO. "I am anxious to prepare
the company for an even steeper trajectory of growth and manage us through
that evolution."

"The addition of Scott as our new COO will allow us to scale much more quickly
and build relationships with a larger number of healthcare systems, especially
ACOs and large provider networks," said BrightWhistle co-founder and CEO Greg
Foster. "His talent and background will help energize the company for growth
in the near and long term."

"BrightWhistle has clearly built a new category, occupied its first position
and built the technology solution and client base to solidify its leadership
in that category," said Emerson Fann, General Partner, Eastside Partners. "We
are excited about continuing to invest and support a business with the
incredible growth and client retention BrightWhistle is exhibiting. The
addition of Scott makes the company even stronger and opens up incredible
opportunities for the business. "

About BrightWhistle Inc.

Established in 2010, BrightWhistle's SP3 platform is the world's only
end-to-end healthcare marketing solution built exclusively for healthcare
providers, payors, pharmaceutical companies, CROs and ACOs. The Company's
proprietary and patent-pending solution applies advanced technology designed
to enhance a provider's online profile while identifying and acquiring high
value patients and procedures through search and social media. The company
also provides a full service outsourced solution and supplies its platform to
select marketing agencies to power their marketing campaigns for healthcare
clients. BrightWhistle is one of nine companies in the world with official
access to both the Facebook Ads and Google AdWords APIs, and has the
distinction of being focused exclusively on healthcare and providing a fully
HIPAA compliant lead generation and management solution. BrightWhistle is
based in Atlanta, Georgia with offices in Birmingham and New York and can be

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Media Contact:

Name: Mandy Rice
Phone: 904.312.0338

SOURCE BrightWhistle Inc.

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