Strategy Analytics: Global Mobile Phone Shipments Reach 408 Million Units in Q1 2014

 Strategy Analytics: Global Mobile Phone Shipments Reach 408 Million Units in
                                   Q1 2014

PR Newswire

BOSTON, April 29, 2014

BOSTON, April 29, 2014 /PRNewswire/ -- According to the latest research from
Strategy Analytics, global mobile phone shipments grew 9 percent annually to
reach 408 million units in the first quarter of 2014. Huawei was the star
performer among the top five players, capturing 3 percent share and growing
two times faster than the industry average.

Strategy Analytics.

Scott Bicheno, Senior Analyst at Strategy Analytics, said, "Global mobile
phone shipments grew 9 percent annually from 372.7 million units in Q1 2013 to
407.9 million in Q1 2014. Smartphones accounted for 7 in 10 of total mobile
phone shipments during the quarter. The 9 percent growth rate of the overall
mobile phone market is at its highest level since 2011, driven by healthier
demand for 4G and 3G models across Asia, Africa and elsewhere."

Neil Mawston, Executive Director at Strategy Analytics, added, "Samsung grew 6
percent annually and shipped 113.0 million mobile phones worldwide, capturing
28 percent marketshare in Q1 2014. Samsung's growth rate has slowed recently
due to tougher competition from Chinese vendors, but Samsung maintains an
impressive product portfolio and it is still shipping more mobile phones
worldwide than Apple, LG and Nokia combined. Nokia shipped 47.0 million mobile
phones worldwide for 12 percent share in Q1 2014. Nokia continues to face
intense competition from Apple and dozens of Android vendors. New owner
Microsoft will be looking to Nokia's upgraded X phone portfolio to stabilize
the downturn in the coming months."

Ken Hyers, Senior Analyst at Strategy Analytics, added, "Apple shipped 43.7
million iPhones worldwide in Q1 2014, up from 37.4 million a year earlier.
Apple has closed the marketshare gap on Nokia to just one point, and Nokia
will have to fight hard to stay ahead in the second half of this year. LG had
a mixed quarter, capturing 4 percent share of the global mobile phone market.
LG is performing well in Europe, but China and India remain major weak spots
that the vendor still needs to address."

Other findings from the research include:

  oHuawei shipped 14.2 million mobile phones worldwide for 3 percent
    marketshare to remain the world's fifth largest vendor in Q1 2014. The
    company's annual growth rate is two times higher than the overall mobile
    phone industry average. Huawei's 3G and 4G Android devices are proving
    relatively popular in Asia and North America;
  oA long tail of second-tier brands continues to build momentum beyond the
    established top five mobile phone brands. Key emerging challengers in
    mobile phones worldwide at the moment include TCL-Alcatel, Coolpad,
    Lenovo, Xiaomi and others. These are important players to monitor.

Exhibit 1: Global Mobile Phone Vendor Shipments and Market Share in Q1 2014

Global Mobile Phone Vendor Shipments (Millions of Units) Q1 '13 Q1 '14
Samsung                                                  106.6  113.0
Nokia                                                    61.9   47.0
Apple                                                    37.4   43.7
LG                                                       16.2   16.4
Huawei                                                   11.6   14.2
Others                                                   139.0  173.6
Total                                                    372.7  407.9
Global Mobile Phone Vendor Marketshare %                Q1 '13 Q1 '14
Samsung                                                  28.6%  27.7%
Nokia                                                    16.6%  11.5%
Apple                                                    10.0%  10.7%
LG                                                       4.3%   4.0%
Huawei                                                   3.1%   3.5%
Others                                                   37.3%  42.6%
Total                                                    100.0% 100.0%
Total Growth Year-over-Year %                            -1.4%  9.4%
Source: Strategy Analytics

The full report, Global Mobile Phone Shipments Reach 408 Million Units in Q1
2014, is published by the Strategy Analytics Wireless Device Strategies (WDS)
service, details of which can be found here:

[1] Numbers are rounded. The term "Mobile Phone" is defined as smartphones
plus feature phones combined.

About Strategy Analytics:

Strategy Analytics is a global, independent research and consulting firm. The
company is headquartered in Boston, USA, with offices in the UK, France,
Germany, Japan, South Korea, India and China. Visit
for more information.

Americas Contact:
Ken Hyers / +1 617 614 0757 /

EMEA Contact:
Scott Bicheno / +44 1908 423 635 /
Neil Mawston / +44 1908 423 628 /

Asia Contact:
Woody Oh / +44 1908 423 665 /

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SOURCE Strategy Analytics

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