Play Nintendo: New Games, New Events and Live, Nonstop Programming on Tap for E3 2014

  Play Nintendo: New Games, New Events and Live, Nonstop Programming on Tap
  for E3 2014

        Super Smash Bros. Tournament Highlights Nintendo’s E3 Approach

E3 Expo 2014

Business Wire

REDMOND, Wash. -- April 29, 2014

Over the last few years, Nintendo has repeatedly reinvented its approach to E3
by creating unique ways to break news and get fans at home involved in the
fun, while also offering great experiences for on-site attendees. That mission
continues in 2014 as Nintendo offers a series of new channels to communicate
news directly to its key audiences, including fans, media, analysts, investors
and business partners. This includes a new format for unveiling news: the
Nintendo Digital Event; a Super Smash Bros. tournament; a full slate of live,
in-depth game demos from the Nintendo booth; and an opportunity for fans to
play Super Smash Bros. for Wii U for the first time at their local Best Buy.

“We demonstrated last year that we are never afraid to reinvent a proven
tactic or to break completely new ground if we believe it will provide the
best experience for our fans, followers and partners,” said Reggie Fils-Aime,
Nintendo of America’s president and chief operating officer. “So, whether
you’re attending E3 in person or joining online, there’s an amazing lineup of
games, experiences and events coming your way.”

At E3 2014, Nintendo will offer four unique experiences, all under the
unifying banner of “Play Nintendo.”

Super Smash Bros. Invitational

  *2014 will see the arrival of not one, but two new Super Smash Bros. games:
    Super Smash Bros. for Nintendo 3DS  and Super Smash Bros. for Wii U. To
    commemorate this occasion, Nintendo is inviting 16 highly skilled Super
    Smash Bros. players to the NOKIA Theatre L.A. LIVE in Los Angeles to
    compete in a Super Smash Bros. for Wii U tournament. Thousands of fans in
    the audience and countless more watching a live stream online will see new
    Super Smash Bros. characters clash with existing favorites in action for
    the first time. More important than declaring a winner, however, this
    event is a celebration of all things Super Smash Bros., and a great way
    for new and veteran fans to take part in a tribute to this legendary
    franchise. More information about the 16 invited participants in the
    tournament, the identity of the announcers, and how fans of the franchise
    can view the tournament in person and via webcast, will be communicated
    shortly.

Nintendo Digital Event

  *Every year, Nintendo looks for the best way to show its games and share
    its news with fans, media and other key audiences. In 2013, Nintendo
    decided to forgo a traditional press conference and use a video – in that
    case a Nintendo Direct – to share its news from E3. The company is
    building on that approach at E3 2014 with the “Nintendo Digital Event,” a
    new kind of video program that will reveal and provide further detail
    about the gaming experiences on the way for Nintendo platforms in 2014 and
    beyond. The Nintendo Digital Event will air at 9 a.m. PT on Tuesday, June
    10.

Nintendo Treehouse: Live @ E3

  *This year, Nintendo will offer fans a deeper look at Nintendo’s biggest
    games of E3, with information directly from the source. The “Treehouse,”
    the Product Development department at Nintendo of America, will provide
    in-depth game demos live and unscripted from Nintendo’s booth. This new
    program will be live streamed during all hours of the E3 show. Fans can
    get settled in, open their browsers and experience the Nintendo games at
    E3 like never before.

Super Smash Bros. Smash Fest @ Best Buy

  *In 2013, Nintendo broke new ground by expanding its E3 activities outside
    of the walls of the Los Angeles Convention Center and letting fans play
    some of the games being played on the show floor at participating Best Buy
    stores. The partnership between Nintendo and Best Buy continues in 2014
    and will mark the first time around the world that fans have had the
    opportunity to get their hands on Super Smash Bros. for Wii U.

More details about each event, including dates, times, locations and game
content will be revealed shortly. To follow all of Nintendo’s E3 activities,
keep an eye on Nintendo’s Facebook page, Twitter feed and YouTube channel. Or
visit http://e3.nintendo.com.

About Nintendo: The worldwide pioneer in the creation of interactive
entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets
hardware and software for its Wii U^™ and Wii^™ home consoles, and Nintendo
3DS^™ and Nintendo DS^™ families of portable systems. Since 1983, when it
launched the Nintendo Entertainment System^™, Nintendo has sold more than 4.2
billion video games and more than 669 million hardware units globally,
including the current-generation Wii U, Nintendo 3DS and Nintendo 3DS XL, as
well as the Game Boy^™, Game Boy Advance, Nintendo DS, Nintendo DSi^™ and
Nintendo DSi XL^™, Super NES^™, Nintendo 64^™, Nintendo GameCube^™ and Wii
systems. It has also created industry icons that have become well-known,
household names such as Mario^™, Donkey Kong^™, Metroid^™, Zelda^™ and
Pokémon^™. A wholly owned subsidiary, Nintendo of America Inc., based in
Redmond, Wash., serves as headquarters for Nintendo’s operations in the
Western Hemisphere. For more information about Nintendo, please visit the
company’s website at http://www.nintendo.com.

Note to editors: Nintendo press materials are available at
http://press.nintendo.com, a password-protected site. To obtain a login,
please contact Deanna Avila at 213-438-8742 or davila@golinharris.com. Users
can receive instant Nintendo information by subscribing to the site’s RSS
feed.

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