Teavana® Oprah Chai Tea Debuts at Starbucks and Teavana Stores in the U.S. and Canada

  Teavana® Oprah Chai Tea Debuts at Starbucks and Teavana Stores in the U.S.
  and Canada

For every Oprah Chai product sold, Starbucks will make a donation to the Oprah
Winfrey Leadership Academy Foundation to benefit educational opportunities for
                                    youth

Business Wire

SEATTLE -- April 29, 2014

Starbucks (NASDAQ:SBUX) today launched Teavana® Oprah Chai Tea, which was
personally developed by Oprah Winfrey in close collaboration with Teavana’s
leading tea teaologist. Oprah's personal tea passion and the deep expertise of
Teavana have resulted in a distinctive blend featuring a bold infusion of
cinnamon, ginger, cardamom and cloves, blended with loose-leaf black tea and
rooibos. Customers can now enjoy the blend as a handcrafted latte or
loose-leaf tea in participating Starbucks stores across the U.S. and Canada.
The loose-leaf tea and brewed tea is available in Teavana stores across the
U.S. and Canada.

As part of this new core offering, Starbucks will make a donation for each
Teavana Oprah Chai Tea product sold to benefit educational opportunities for
youth through the Oprah Winfrey Leadership Academy Foundation. The Oprah
Winfrey Leadership Academy Foundation provides funding for the Oprah Winfrey
Leadership Academy for Girls – South Africa and is dedicated to helping its
graduates attend colleges and universities. The foundation will support
additional youth education through Girls Inc., National CARES Mentoring
Movement, Pathways to College and the U.S. Dream Academy. For more information
on these organizations, please visit www.oprah.com/SteepYourSoul.

“This is a momentous day for Starbucks and Teavana collectively, and we are
honored to share Teavana Oprah Chai with our customers,” said Howard Schultz,
chairman, president and chief executive officer. “This distinctive and
remarkable tea developed personally by Oprah Winfrey, someone whom I admire
and that shares so many of our core values and beliefs, will help introduce
even more customers to the ritual and comfort of a great cup of tea.”

“For years I have been steeping my own tea as part of my morning ritual, and I
am very excited that starting today, Teavana Oprah Chai is available in
Starbucks and Teavana stores across the country,” said Oprah Winfrey. “This
new partnership came from an organic space as the mission of our two companies
are naturally aligned – we both want to inspire and nurture the human spirit.
The best part is, a donation from every sale will go to support youth
education starting today.”

Starbucks customers can now enjoy Teavana Oprah Chai Tea in multiple formats,
including:

  *Handcrafted Teavana Oprah Chai Tea Latte: A bold infusion of cinnamon,
    ginger, cardamom and cloves, blended with loose-leaf black tea and
    rooibos. Lightly sweetened and finished with steamed milk or cold milk
    poured over iced. Starbucks will donate twenty-five cents (U.S.) from
    every beverage sold to benefit educational opportunities for youth through
    the Oprah Winfrey Leadership Academy Foundation. Available at
    participating Starbucks® stores in the U.S. and Canada and Teavana® Fine
    Teas + Tea Bars in the U.S.
  *Brewed Teavana Oprah Chai Tea: A bold infusion of cinnamon, ginger,
    cardamom and cloves, blended with loose-leaf black tea and rooibos.
    Starbucks will donate twenty-five cents (U.S.) from every hot or iced
    brewed tea to the Oprah Winfrey Leadership Academy Foundation. Available
    at participating Teavana® stores in the U.S. and Canada and Teavana® Fine
    Teas + Tea Bars in the U.S.
  *Teavana Oprah Chai Loose-Leaf Tea: Available pre-packaged in a reusable
    storage tin in participating Starbucks stores in the U.S. and Canada -
    $14.95 (U.S.). Also available as a scooped loose-leaf tea at Teavana®
    stores in the U.S. and Canada - $14.98 (per 2 oz.). Also available in
    Teavana® stores, 8 oz. and 16 oz. reusable storage tea tins. Starbucks
    will make a $1 (U.S.) donation for each 2 oz. loose-leaf tea and $1 (U.S.)
    for each storage tea tin sold at participating stores. All donations
    benefit the Oprah Winfrey Leadership Academy Foundation.
  *Teavana Oprah Chai Tea Gift Sets:

       *Small Set: Includes 2 oz. tea plus a double wall glass tumbler and
         stainless steel filter - $39.95 and a $1 donation per set. Available
         in participating Starbucks® stores in the U.S.
       *Large Set: Includes 8 oz. tea with two cups and a tea pot - $119.95
         with a $4 donation per set. Available in participating Teavana®
         stores in the U.S. and Canada.

Starbucks Opens Teavana Fine Teas + Tea Bar in Chicago

In addition, today Starbucks and Teavana opened a Teavana Fine Teas + Tea Bar
in Chicago. The new tea bar is located in Chicago’s Southport neighborhood at
3428 Southport Avenue, and features a carefully curated assortment of
handcrafted tea beverages, premium loose-leaf teas, tea-inspired food
offerings and beautifully made tea merchandise, making the ritual of tea more
elevated and accessible for customers. Starbucks plans to open additional
Teavana Fine Teas + Tea Bars in Los Angeles and additional stores in New York
City later this year. The Tea Bars will also feature Teavana Oprah Chai.

To learn more about Teavana Oprah Chai, please visit www.Teavana.com or
www.SteepYourSoul.com.

About Starbucks Corporation

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting high quality arabica coffee. Today, with stores around the globe,
the company is the premier roaster and retailer of specialty coffee in the
world. Through our unwavering commitment to excellence and our guiding
principles, we bring the unique Starbucks Experience to life for every
customer through every cup. To share in the experience, please visit us in our
stores or online at www.starbucks.com.

About Teavana

Founded in 1997, the company offers new tea enthusiasts and tea connoisseurs
alike its "Heaven of Tea" retail experience where passionate and knowledgeable
"Teaologists" engage and educate them about the ritual and enjoyment of tea.
The company's mission is to establish Teavana as the most recognized and
respected brand in the tea industry by expanding the culture of tea across the
world. For more information, visit www.teavana.com.

About Oprah Winfrey Leadership Academy Foundation

The Oprah Winfrey Leadership Academy Foundation provides funding for the Oprah
Winfrey Leadership Academy for Girls – South Africa and is dedicated to
helping its graduates attend colleges and universities. In December 2000,
during a visit with Nelson Mandela, Oprah Winfrey pledged to build a school
for girls in South Africa. In January 2007, the doors opened to the Oprah
Winfrey Leadership Academy for Girls – South Africa. Through the Foundation,
Oprah has contributed to the empowerment of scores of girls and their
families.

About Girls Inc.

Girls Inc. inspires all girls to be strong, smart, and bold through
life-changing programs and experiencesthathelp girls navigate gender,
economic, and social barriers.Research-based curricula, delivered by trained,
mentoring professionals in a positive all-girl environment equip girls to
achieve academically; lead healthy and physically active lives; manage money;
navigate media messages; and discover an interest in science, technology,
engineering, and math.The network of local Girls Inc. nonprofit organizations
serves 136,000 girls ages 6 - 18 annually across the United States and Canada.

About National CARES Mentoring Movement

The National CARES Mentoring Movement, a community-engagement movement, was
created in 2005 in the wake of Hurricane Katrina with the goal of ensuring
that our nation’s impoverished children are encircled by caring adults and
offered a sure pathway out of poverty. Willing and present to help bring
struggling children to promise is a growing army of CARES mentors, recruited,
trained and deployed to schools and youth-serving organizations in desperate
need of tutors, role models and inspiration. Research shows that mentoring is
a low-cost, high-results solution to a deepening crisis, and when done well
can redirect even the most challenged youngsters’ lives. Working through 58
local CARES Mentor-Recruitment Affiliates across the nation, National CARES,
has recruited more than 125,000 mentors. Presently, three million children are
receiving mentoring services in the United States, and there are 15 million
children in critical need of greater adult guidance and love. Deepening its
commitment to secure and advance vulnerable youngsters, National CARES is
building group-mentoring, consciousness-changing, replicable programs designed
to override the crises that children in unstable communities face each day and
that are derailing their lives. The National CARES Mentoring Movement’s
innovative Rising Initiatives focus on the social, emotional and academic
development of children and the wellness of the adults who mentor, parent and
guide them. Linking arms and aims with committed partners, and employing
evidence-based programs and strategies, National CARES assures that all of our
nation’s children will soar and realize the full measure of their promise and
dreams.

About Pathways to College

Pathways to College provides motivated teens with the information, guidance
and support they need to become the best high school students, college
applicants, and college graduates they can be.Pathways has developed a
successful strategy that links college access with school improvement. At each
participating high school, up to 100 high-potential students with a broad
range of academic accomplishments are identified and paired with committed
teachers who work with students after school hours as a structured
teaching/learning team. Pathways students are also coached to be intentional,
productive school leaders who model success for their peers and demonstrate
that a college degree is an achievable goal, thereby positively and
demonstrably impacting their school’s climate. Since establishment as an
independent non-profit in 2003, nearly 2,500 students have been enrolled and
100% of graduates have been accepted by at least one college.

About U.S. Dream Academy

Established in 1998, U.S. Dream Academy is a national afterschool and
mentoring program that helps our nation's children reach for their dreams. We
empower those children most at risk of incarceration to maximize their
potential by providing them with academic, social and values enrichment
through supportive mentoring and the use of technology. The vision is to
create an army of young men and women with positive dreams for their lives,
equipped with the tools to make those dreams a reality. U.S. Dream Academy’s
newest initiative is focused on accelerating the reading levels of 3rd grade
students using innovative and research based reading strategies combined with
positive youth development principles. We seek to increase the protective
factors and academic performance of our students to ensure successful
graduation from high school. Academic achievement decreases the risk of future
incarceration significantly.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140429005550/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50852468&lang=en

Contact:

Starbucks/Teavana
Linda Mills, +1-206-318-7100
press@starbucks.com
or
OWN: Oprah Winfrey Network
Nicole Nichols, +1-323-602-5511
 
Press spacebar to pause and continue. Press esc to stop.