Neustar Teams with CableLabs in Smart Home Demonstration at The Cable Show

  Neustar Teams with CableLabs in Smart Home Demonstration at The Cable Show

  Enables the Set Top Box to have a central role in the “Internet of Things”
                             Connected Household

The Cable Show 2014

Business Wire

STERLING, Va. -- April 29, 2014

Neustar, Inc.(NYSE: NSR),a trusted, neutral provider of real-time
information and analytics, today announced it is demonstrating with CableLabs
the ability to coordinate and control smart home devices using standard
set-top box cloud connectivity and remote control capabilities at the NCTA
Annual Conference, The Cable Show 2014.

As home automation moves from novelty to mainstream, many homes will contain
between 15 to 30 connected devices and sensors enhancing everyday activities
including entertainment, energy efficiency and home security. This new smart
home environment is made possible by integrating data from different
application areas to deliver a richer set of smart home services.

The demonstration will showcase Neustar Connections, a solution that enables
data sharing between different smart home devices and systems under the
control of an enhanced binary interchange format (EBIF) enabled set top box,
acting as a central platform for supporting different smart home applications.

Neustar Connections is a cloud-based prototype that bridges devices, networks
and applications from various Internet of Things providers into a unified
smart home experience that can be fully customized by consumers through their
preferred applications. It contains a growing set of interoperability services
that enable Communications Solutions Providers, including cable operators, to
offer increased customer convenience and efficiency in home automation by
enhancing today’s offers, through:

  *Multi-vendor interoperability: Today, each home automation solution on the
    market is built to address a single need. The selection of a vendor and
    its proprietary technology may limit solution growth and flexibility.
    Neustar Connections helps promote customer choice in home automation
    services by providing seamless technology integration among vendors.
  *Comprehensive Data Analytics: Each smart home solution delivers data for
    exclusive use by the device vendor. Neustar Connections helps unlock the
    value of information from “all things” to provide an enhanced customer
    experience through consolidated analytics across various vendor platforms.
  *Application Integration: Customers want to experience the convenience and
    efficiency of home automation at home, in the office, or on the road using
    applications and devices they prefer. Neustar Connections helps provide
    that experience with a solution that bridges networks, devices, and
    applications.

“To get past a key growth inhibitor, the smart home ecosystem needs to move
beyond siloed applications and competing protocols,” said Vikram Saksena, Vice
President, Data Solutions, Neustar. “Neustar Connections is a solution that
enables interoperability, flexible customer control and customer choice among
devices, networks and applications for a seamless smart home experience.”

“Using the set top box as center for the connected home is a natural extension
of its position as the entertainment hub for the family,”saidRalph Brown,
Chief Technology Officer,CableLabs. “Cable operators can easily offer
interoperable, multi-vendor solutions to their customers for the connected
home experience in a customizable way.”

For more information on Neustar Connections, contact Neustar toll-free at
1.855.898.0036, or email us at SolutionsTeam@neustar.biz.

About Neustar

Neustar, Inc. (NYSE:NSR) is the first real-time provider of cloud-based
information services and data analytics, enabling marketing and IT security
professionals to promote and protect their businesses.With a commitment to
privacy and neutrality, Neustar operates complex data registries and uses its
expertise to deliver actionable, data-driven insights that help clients make
high-value business decisions in real time, one customer interaction at a
time. More information is available atwww.neustar.biz.

About CableLabs

About CableLabs: Cable Television Laboratories (www.cablelabs.com) was founded
in 1988 by members of the cable television industry. A non-profit research and
development consortium, CableLabs delivers innovations that enable cable
operators to be the providers of choice in their markets. Cable operators from
around the world are members. CableLabs maintains a web site at
www.cablelabs.com.

CableLabs® is a registered trademark of Cable Television Laboratories, Inc.
Other CableLabs marks are listed at
http://www.cablelabs.com/specs/certification/trademarks. All other marks are
the property of their respective owners.

Contact:

Neustar, Inc.
Nicole Nolte, +1-571-434-5323
Nicole.Nolte@Neustar.biz
or
Edelman for CableLabs
Aurora Arlet, +1-404-460-8578
aurora.arlet@edelman.com
or
CableLabs
Wayne Surdam, +1-303-661-3766
w.surdam@cablelabs.com
 
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