Neustar Teams with CableLabs in Smart Home Demonstration at The Cable Show

  Neustar Teams with CableLabs in Smart Home Demonstration at The Cable Show    Enables the Set Top Box to have a central role in the “Internet of Things”                              Connected Household  The Cable Show 2014  Business Wire  STERLING, Va. -- April 29, 2014  Neustar, Inc.(NYSE: NSR),a trusted, neutral provider of real-time information and analytics, today announced it is demonstrating with CableLabs the ability to coordinate and control smart home devices using standard set-top box cloud connectivity and remote control capabilities at the NCTA Annual Conference, The Cable Show 2014.  As home automation moves from novelty to mainstream, many homes will contain between 15 to 30 connected devices and sensors enhancing everyday activities including entertainment, energy efficiency and home security. This new smart home environment is made possible by integrating data from different application areas to deliver a richer set of smart home services.  The demonstration will showcase Neustar Connections, a solution that enables data sharing between different smart home devices and systems under the control of an enhanced binary interchange format (EBIF) enabled set top box, acting as a central platform for supporting different smart home applications.  Neustar Connections is a cloud-based prototype that bridges devices, networks and applications from various Internet of Things providers into a unified smart home experience that can be fully customized by consumers through their preferred applications. It contains a growing set of interoperability services that enable Communications Solutions Providers, including cable operators, to offer increased customer convenience and efficiency in home automation by enhancing today’s offers, through:    *Multi-vendor interoperability: Today, each home automation solution on the     market is built to address a single need. The selection of a vendor and     its proprietary technology may limit solution growth and flexibility.     Neustar Connections helps promote customer choice in home automation     services by providing seamless technology integration among vendors.   *Comprehensive Data Analytics: Each smart home solution delivers data for     exclusive use by the device vendor. Neustar Connections helps unlock the     value of information from “all things” to provide an enhanced customer     experience through consolidated analytics across various vendor platforms.   *Application Integration: Customers want to experience the convenience and     efficiency of home automation at home, in the office, or on the road using     applications and devices they prefer. Neustar Connections helps provide     that experience with a solution that bridges networks, devices, and     applications.  “To get past a key growth inhibitor, the smart home ecosystem needs to move beyond siloed applications and competing protocols,” said Vikram Saksena, Vice President, Data Solutions, Neustar. “Neustar Connections is a solution that enables interoperability, flexible customer control and customer choice among devices, networks and applications for a seamless smart home experience.”  “Using the set top box as center for the connected home is a natural extension of its position as the entertainment hub for the family,”saidRalph Brown, Chief Technology Officer,CableLabs. “Cable operators can easily offer interoperable, multi-vendor solutions to their customers for the connected home experience in a customizable way.”  For more information on Neustar Connections, contact Neustar toll-free at 1.855.898.0036, or email us at SolutionsTeam@neustar.biz.  About Neustar  Neustar, Inc. (NYSE:NSR) is the first real-time provider of cloud-based information services and data analytics, enabling marketing and IT security professionals to promote and protect their businesses.With a commitment to privacy and neutrality, Neustar operates complex data registries and uses its expertise to deliver actionable, data-driven insights that help clients make high-value business decisions in real time, one customer interaction at a time. More information is available atwww.neustar.biz.  About CableLabs  About CableLabs: Cable Television Laboratories (www.cablelabs.com) was founded in 1988 by members of the cable television industry. A non-profit research and development consortium, CableLabs delivers innovations that enable cable operators to be the providers of choice in their markets. Cable operators from around the world are members. CableLabs maintains a web site at www.cablelabs.com.  CableLabs® is a registered trademark of Cable Television Laboratories, Inc. Other CableLabs marks are listed at http://www.cablelabs.com/specs/certification/trademarks. All other marks are the property of their respective owners.  Contact:  Neustar, Inc. Nicole Nolte, +1-571-434-5323 Nicole.Nolte@Neustar.biz or Edelman for CableLabs Aurora Arlet, +1-404-460-8578 aurora.arlet@edelman.com or CableLabs Wayne Surdam, +1-303-661-3766 w.surdam@cablelabs.com  
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