SFX, Simon Cowell’s Syco Entertainment and T-Mobile Take the Wraps Off a Groundbreaking Music Show “ULTIMATE DJ”

  SFX, Simon Cowell’s Syco Entertainment and T-Mobile Take the Wraps Off a
  Groundbreaking Music Show “ULTIMATE DJ”

  Innovative Electronic Music Competition to Showcase Fresh New DJ/Producer
                    Talent and Creative Production Skills

Business Wire

NEW YORK & BELLEVUE, Wash. -- April 29, 2014

SFX Entertainment, Inc. (NASDAQ: SFXE), Syco Entertainment and T-Mobile US,
Inc. (NYSE: TMUS) today announced they’re joining forces to produce a
pioneering television show revolving around the booming electronic music
culture and showcasing and cultivating fresh new EMC DJ/producer talent and
creative event production skills.

SFX, Simon Cowell's Syco Entertainment and T-Mobile Take the Wraps Off a
Groundbreaking Music Show " ...

SFX, Simon Cowell's Syco Entertainment and T-Mobile Take the Wraps Off a
Groundbreaking Music Show "ULTIMATE DJ" (Photo: Business Wire)

“Ultimate DJ” was developed by the Simon Cowell-led Syco Entertainment, one of
the world’s leading global music, film and television production companies
responsible for many of the world’s most successful global TV and music
franchises, and SFX, the largest global producer of live events and digital
entertainment content focused exclusively on electronic music culture (EMC)
and other world-class festivals. T-Mobile, the fastest growing U.S. wireless
company, is joining the pair to bring the innovative new show to viewers.

Electronic music is the fastest growing music genre, with the EMC market
valued at $4.5 billion. SFX streams more than one billion minutes of video
every 90 days from its media sites, which include Tomorrowland, TomorrowWorld,
Mysteryland, Sensation and Rock in Rio. Launching initially online, the music
event competition will feature producer-challenges where DJs will be invited
to submit recordings for fan voting via social media. From there, the
competition will move on to live challenges and performances in SFX event
venues, integrating next-generation production design from SFX partner

“Bringing EMC to the world is our goal,” said Robert FX Sillerman, Chairman &
CEO of SFX Entertainment, Inc. “And building a TV franchise in the USA is a
key part of that strategy. It’s always exciting to work with Simon Cowell, and
the creative power of the Syco organization is undisputed. They are the
perfect partners for our vision. And we couldn’t be more excited to partner
with T-Mobile US. John is the most exciting CEO of this generation, and I am
personally inspired by the mobile revolution he and the team at T-Mobile are
driving. Together, we share a vision of challenging the status quo and
pioneering new territory in business, media and entertainment.”

Simon Cowell of SYCO Entertainment said, “We have been developing this concept
for a while but our partnership with SFX has been a real game-changer for this
format. It made complete sense for us to collaborate with SFX with their
access to the best up-and-coming DJs and their great marketing platform to
build new DJ talent. And I’m delighted to have T-Mobile on board with their
brilliant vision and innovation.”

“In the same way we’re revolutionizing wireless to empower customers
everywhere, we look forward to working with Syco and SFX to showcase and
promote a fresh, new generation of DJ/producer talent,” said John Legere,
president and CEO of T-Mobile. “Our customers spend a lot of time listening to
music on their devices, so you can expect us to take on entertainment and
music in our typical bold and aggressive, Un-carrier style.”

Kelly Belledegrun, Senior Syco Producer added, “This show will represent a
visual and musical revolution and we can't wait to showcase this totheworld
with our exciting new partners."

About SFX Entertainment:  SFX Entertainment, Inc. is the largest global
producer of live events and digital entertainment content focused exclusively
on electronic music culture (EMC) and other world-class festivals.

SFX's mission is to provide electronic music fans with the best possible live
experiences, music discovery, media and digital connectivity. SFX was borne
out of the technology revolution and produces and promotes a growing portfolio
of live events that includes leading brands such as Tomorrowland,
TomorrowWorld, Mysteryland, Sensation, Stereosonic, Electric Zoo, Disco Donnie
Presents, Life in Color, Rock in Rio, Nature One, Mayday, Decibel, Q-Dance and
React Presents, as well as the innovative ticketing service Flavorus.

SFX operates Beatport, the principal online resource for EMC DJs and a trusted
destination for the growing EMC community to discover and stream music, follow
DJs and keep abreast of news, information and events, in addition to offering
year-round entertainment to EMC fans around the globe through other digital

Additionally, SFX manages FX1, an internal marketing solutions agency for
consumer brands targeting the millennial culture.

About Syco Entertainment:  Syco Entertainment is one of the world’s leading
music, film and television production companies. Responsible for the most
successful global TV and music franchises in the world, Syco is the most
successful producer of international talent with Syco Music being the UK’s
number 1 music label for sales and A&R. Syco is label-home for such diverse
international recording artists as Labrinth, One Direction, Leona Lewis, Susan
Boyle, Sam Bailey, Little Mix, Il Divo, Fifth Harmony, James Arthur, Ella
Henderson and Alex & Sierra. Syco's Television assets include the global hit
franchises “The X Factor” and “Got Talent.”

The Got Talent format is now officially the world’s most successful reality TV
format, breaking the Guinness World Records title for the highest number of
adaptations, having been commissioned in an impressive 58 territories
worldwide, which has now already risen to 63. America’s Got Talent airs in 193
countries worldwide and was the #1 summer reality series of 2013, maintaining
the leadership position it has held with NBC for the last four seasons. The
eighth series of Britain’s Got Talent got off to an incredible start,
launching with an overnight audience of 11.1 million viewers and 50% share,
making the 2014 season the highest rated launch across all eight series to
date with the show maintain its position as the UK’s top-rated Entertainment

Local versions of “The X Factor” are commissioned in 46 countries and around
the world “The X Factor” is now watched by more than a half billion people.
Artists discovered by the “X Factor” worldwide have sold more than 160 million
records with the X Factor format creating more international stars than any
other TV competition singing format.

In 2013 Syco produced it’s first movie (directed by Morgan Spurlock) the
global box office hit “One Direction: This Is Us with Sony Pictures; an
international all access look at life on the road with music phenomenon One

About T-Mobile US, Inc.:  As America's Un-carrier, T-Mobile US, Inc. (NYSE:
"TMUS") is redefining the way consumers and businesses buy wireless services
through leading product and service innovation. The company's advanced
nationwide 4G and expanding 4G LTE network delivers outstanding wireless
experiences for customers who are unwilling to compromise on quality and
value. Based in Bellevue, Wash., T-Mobile US provides services through its
subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. It
currently serves approximately 46.7 million wireless subscribers and provides
products and services through 70,000 points of distribution. For more
information, please visit http://www.t-mobile.com

Photos/Multimedia Gallery Available:



For SFX Entertainment:
DKC Public Relations
Ed Tagliaferri, 212-981-5182
For T-Mobile:
For Syco Entertainment:
AnnMarie Thomson
Melanie Pritchett
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