Immersion Technology Proliferates in New Lineup of Samsung Devices Haptic technologies provide tactile effects on Samsung’s smartphones and wearable devices Business Wire SAN JOSE, Calif. -- April 29, 2014 Immersion Corporation (Nasdaq:IMMR), the leading developer and licensor of touch feedback technology, today announced that the recently launched Samsung Galaxy S5, Samsung Gear 2, Samsung Gear 2 Neo and Samsung Gear Fit feature Immersion’s haptic technology, TouchSense® software. With a full range of tactile effects for various uses in each device, Samsung’s integration of TouchSense in the Galaxy S5 and Gear devices offer a more personalized and intuitive experience for the consumer. “The relationship between consumers and their mobile phones and other personal devices is changing rapidly. We’re becoming much more dependent on them to assist with how we live our lives, and touch and tactile feedback is a critical component to how we process and understand information,” said Dennis Sheehan, Immersion’s senior vice president of sales and marketing. “We are working with our customers to continue to bring innovative new features to market, understanding that tactile effects are a powerful and discreet way to communicate information to users.” This integration expands Samsung’s portfolio of advanced haptic-enabled devices, which previously included the Galaxy S3, Galaxy S4, Galaxy Gear, and Galaxy Note Series. “Samsung’s use of advanced and basic haptics across their devices is testament to the relevance of this technology and its impact on users. We’re pleased to see Samsung incorporating tactile technology in their latest lineup of Samsung Smartphone and Gear devices,” added Sheehan. The Samsung Galaxy S5 is the first device on the market to include Immersion’s new Tactile Assist™ application, a feature that makes the smartphone more usable and enjoyable for the hearing and visually impaired. Tactile Assist enhances sound and visual cues with touch and motion feedback in applications, such as mobile games, enabling users to feel the experience on their phone. Galaxy S5 users can access Tactile Assist by going to Options>Accessibility>Hearing>Auto Haptic. The Samsung Gear devices use an alternative version of TouchSense software designed to provide a range of tactile feedback specifically for personal notifications, message alerts and alarms on wearable devices. The software, developed for the operating system on these devices, enables these devices to communicate discreetly to users while on the move. Immersion’s TouchSense software enables the precise control of the actuator in the device to create a range of touch and motion effects. TouchSense supports various operating systems on smartphones, tablets, wearables and other devices. For more information on TouchSense visithttp://www.immersion.com/products/touchsense-tactile-feedback/ For more information about the Samsung Galaxy S5 and Gear devices, please visitwww.samsungmobilepress.com About Immersion (www.immersion.com) Founded in 1993, Immersion (NASDAQ: IMMR) is the leading innovator in haptics, or tactile effects; the company's touch feedback solutions deliver a more compelling sense of the digital world. Using Immersion's high-fidelity haptic systems, partners can transform user experiences with unique and customizable touch feedback effects; excite the senses in games, videos and music; restore "mechanical" feel by providing intuitive and unmistakable confirmation; improve safety by overcoming distractions while driving or performing a medical procedure; and expand usability when audio and visual feedback are ineffective. Immersion's TouchSense technology provides haptics in mobile phone, automotive, gaming, medical and consumer electronics products from world-class companies. With over 1,600 issued or pending patents in the U.S. and other countries, Immersion helps bring the digital universe to life. Hear what we have to say at blog.immersion.com. About Samsung Electronics Co., Ltd. Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds ofTVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com. Forward-looking Statements This press release contains "forward-looking statements" that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements. All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to, statements regarding the benefits of Immersion’s Tactile Assist product and the benefits and impact of Immersion’s haptic technology. Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business, which include, but are not limited to: unanticipated difficulties and challenges encountered in product development efforts (including with respect to Tactile Assist) by Immersion and its licensees; unanticipated difficulties and challenges encountered in implementation efforts by Immersion’s licensees; adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; delay in or failure to achieve commercial demand for Immersion's products or third party products incorporating Immersion's technologies; and a delay in or failure to achieve the acceptance of touch feedback as a critical user experience. Many of these risks and uncertainties are beyond the control of Immersion. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Immersion's most current Form 10-K, which is on file with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release reflect Immersion's beliefs and predictions as of the date of this release. Immersion disclaims any obligation to update these forward-looking statements as a result of financial, business, or any other developments occurring after the date of this release. The use of the word "partners" in this press release does not mean legal partners. Immersion, the Immersion logo, TouchSense and Tactile Assist are trademarks of Immersion Corporation in the United States and other countries. All other trademarks are the property of their respective owners. (IMMR - C) Contact: Immersion Media Edelman Reagan Crossley, 650-762-2955 email@example.com or Immersion Investors The Blueshirt Group Jennifer Jarman, 415-217-5866 firstname.lastname@example.org
Immersion Technology Proliferates in New Lineup of Samsung Devices
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