Immersion Technology Proliferates in New Lineup of Samsung Devices

  Immersion Technology Proliferates in New Lineup of Samsung Devices

   Haptic technologies provide tactile effects on Samsung’s smartphones and
                               wearable devices

Business Wire

SAN JOSE, Calif. -- April 29, 2014

Immersion Corporation (Nasdaq:IMMR), the leading developer and licensor of
touch feedback technology, today announced that the recently launched Samsung
Galaxy S5, Samsung Gear 2, Samsung Gear 2 Neo and Samsung Gear Fit feature
Immersion’s haptic technology, TouchSense® software. With a full range of
tactile effects for various uses in each device, Samsung’s integration of
TouchSense in the Galaxy S5 and Gear devices offer a more personalized and
intuitive experience for the consumer.

“The relationship between consumers and their mobile phones and other personal
devices is changing rapidly. We’re becoming much more dependent on them to
assist with how we live our lives, and touch and tactile feedback is a
critical component to how we process and understand information,” said Dennis
Sheehan, Immersion’s senior vice president of sales and marketing. “We are
working with our customers to continue to bring innovative new features to
market, understanding that tactile effects are a powerful and discreet way to
communicate information to users.”

This integration expands Samsung’s portfolio of advanced haptic-enabled
devices, which previously included the Galaxy S3, Galaxy S4, Galaxy Gear, and
Galaxy Note Series.

“Samsung’s use of advanced and basic haptics across their devices is testament
to the relevance of this technology and its impact on users. We’re pleased to
see Samsung incorporating tactile technology in their latest lineup of Samsung
Smartphone and Gear devices,” added Sheehan.

The Samsung Galaxy S5 is the first device on the market to include Immersion’s
new Tactile Assist™ application, a feature that makes the smartphone more
usable and enjoyable for the hearing and visually impaired. Tactile Assist
enhances sound and visual cues with touch and motion feedback in applications,
such as mobile games, enabling users to feel the experience on their phone.
Galaxy S5 users can access Tactile Assist by going to
Options>Accessibility>Hearing>Auto Haptic.

The Samsung Gear devices use an alternative version of TouchSense software
designed to provide a range of tactile feedback specifically for personal
notifications, message alerts and alarms on wearable devices. The software,
developed for the operating system on these devices, enables these devices to
communicate discreetly to users while on the move.

Immersion’s TouchSense software enables the precise control of the actuator in
the device to create a range of touch and motion effects. TouchSense supports
various operating systems on smartphones, tablets, wearables and other
devices. For more information on TouchSense

For more information about the Samsung Galaxy S5 and Gear devices, please

About Immersion (

Founded in 1993, Immersion (NASDAQ: IMMR) is the leading innovator in haptics,
or tactile effects; the company's touch feedback solutions deliver a more
compelling sense of the digital world. Using Immersion's high-fidelity haptic
systems, partners can transform user experiences with unique and customizable
touch feedback effects; excite the senses in games, videos and music; restore
"mechanical" feel by providing intuitive and unmistakable confirmation;
improve safety by overcoming distractions while driving or performing a
medical procedure; and expand usability when audio and visual feedback are
ineffective. Immersion's TouchSense technology provides haptics in mobile
phone, automotive, gaming, medical and consumer electronics products from
world-class companies. With over 1,600 issued or pending patents in the U.S.
and other countries, Immersion helps bring the digital universe to life. Hear
what we have to say at

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new
possibilities for people everywhere. Through relentless innovation and
discovery, we are transforming the worlds ofTVs, smartphones, tablets, PCs,
cameras, home appliances, printers, LTE systems, medical devices,
semiconductors and LED solutions. We employ 286,000 people across 80 countries
with annual sales of US$216.7 billion. To discover more, please visit

Forward-looking Statements

This press release contains "forward-looking statements" that involve risks
and uncertainties, as well as assumptions that, if they never materialize or
prove incorrect, could cause the results of Immersion Corporation and its
consolidated subsidiaries to differ materially from those expressed or implied
by such forward-looking statements.

All statements, other than the statements of historical fact, are statements
that may be deemed forward-looking statements, including, but not limited to,
statements regarding the benefits of Immersion’s Tactile Assist product and
the benefits and impact of Immersion’s haptic technology.

Immersion's actual results might differ materially from those stated or
implied by such forward-looking statements due to risks and uncertainties
associated with Immersion's business, which include, but are not limited to:
unanticipated difficulties and challenges encountered in product development
efforts (including with respect to Tactile Assist) by Immersion and its
licensees; unanticipated difficulties and challenges encountered in
implementation efforts by Immersion’s licensees; adverse outcomes in any
future intellectual property-related litigation and the costs related thereto;
the effects of the current macroeconomic climate; delay in or failure to
achieve commercial demand for Immersion's products or third party products
incorporating Immersion's technologies; and a delay in or failure to achieve
the acceptance of touch feedback as a critical user experience. Many of these
risks and uncertainties are beyond the control of Immersion.

For a more detailed discussion of these factors, and other factors that could
cause actual results to vary materially, interested parties should review the
risk factors listed in Immersion's most current Form 10-K, which is on file
with the U.S. Securities and Exchange Commission. The forward-looking
statements in this press release reflect Immersion's beliefs and predictions
as of the date of this release. Immersion disclaims any obligation to update
these forward-looking statements as a result of financial, business, or any
other developments occurring after the date of this release.

The use of the word "partners" in this press release does not mean legal

Immersion, the Immersion logo, TouchSense and Tactile Assist are trademarks of
Immersion Corporation in the United States and other countries. All other
trademarks are the property of their respective owners.

(IMMR - C)


Immersion Media
Reagan Crossley, 650-762-2955
Immersion Investors
The Blueshirt Group
Jennifer Jarman, 415-217-5866
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