SodaStream Appoint Executive to Lead Global Sales and Marketing

       SodaStream Appoint Executive to Lead Global Sales and Marketing

Yoram Evan appointed Chief Commercial Officer

PR Newswire

AIRPORT CITY, Israel, April 29, 2014

AIRPORT CITY, Israel, April 29, 2014 /PRNewswire/ -- SodaStream International
Ltd. (NASDAQ: SODA), the world's leading manufacturer and distributor of home
beverage carbonation systems, today announced the appointment of Yoram Evan as
Chief Commercial Officer. In this role Yoram will lead and drive the
worldwide commercial strategy and P&L execution, reporting directly to Daniel
Birnbaum, Chief Executive Officer of SodaStream.

SodaStream Logo

Evan brings a wide range of leadership experience to SodaStream. Most
recently, Evan established and served as CEO of Tsvetnoy Central Market, a
unique and award-winning Moscow department store, while serving as CFO and
board member for RGI International Ltd., apublicly-traded real estate
development company specializing in high-end residential and commercial
projects in Russia. Prior to that, Evan served as CEO of USA Detergents,
aUS-based consumer packaged-goods company, where he oversaw the expansion
into the US and Canada's Food, Drug and Mass markets and development of
licensed product lines with Betty Crocker, Snapple, Brillo and others. Before
that, Evan was CFO and VP Operations for Netgrocer.com, a nationwide online
supermarket and e-commerce pioneer. Evan began his career as an Economist in
Israel's Ministry of Finance.

"We are very excited to welcome Yoram to SodaStream," stated Daniel Birnbaum.
"He brings a strong combination of sales, marketing and financial expertise
that will help fuel our next phase of global growth. Personally, I look
forward to working directly with Yoram to execute our expansion plans as well
as having additional time to focus on innovation and partnerships to lead our
fast growing category into the mainstream."

About SodaStream
SodaStream International Ltd. (NASDAQ: SODA) is the world's leading
manufacturer and distributor of home beverage carbonation systems, which
enable consumers to easily transform ordinary tap water instantly into
carbonated soft drinks and sparkling water. Soda makers offer a highly
differentiated and innovative solution to consumers of bottled and canned
carbonated soft drinks and sparkling water. Our products are environmentally
friendly, cost effective, promote health and wellness, and are customizable
and fun to use. In addition, our products offer convenience by eliminating
the need to carry bottles home from the supermarket, to store bottles at home
or to regularly dispose of empty bottles. SodaStream products are available at
more than 65,000 retail stores in 45 countries around the world, including
approximately 17,000 retail stores in the United States. For more information
please visit www.sodastream.com.

Forward Looking Statement
This release contains forward-looking statements, which express the current
beliefs and expectations of management. Such statements are based on
management's current beliefs and expectations and involve a number of known
and unknown risks and uncertainties that could cause our future results,
performance or achievements to differ significantly from the results,
performance or achievements expressed or implied by such forward-looking
statements. Important factors that could cause or contribute to such
differences include risks relating to: our ability to expand into our target
markets, including the United States; our ability to continue to develop or
maintain our presence in retail networks; our ability to develop and implement
production and operating infrastructure to effectively support our growth; the
success of our marketing campaigns and media spending in terms of increased
sales or increased product and brand name awareness; our ability to maintain
our customer base in markets where we have an established presence; the risks
associated with our reliance on exclusive arrangements for the distribution of
our home beverage carbonation systems and consumables in each of the markets
in which we use third-party distributors; our ability to compete effectively
with other companies which currently offer, or may offer in the future,
competing products; potential product liability claims if any component of our
home beverage carbonation systems is misused; our ability to protect our
intellectual property rights; our being found to have a dominant position in
certain markets which may place limits on our ability operate; risks
associated with our being subject to fluctuations in currency exchange rates;
our potential exposure to greater than anticipated tax liabilities; our
products being subject to extensive governmental regulation in the markets in
which we operate; adverse conditions in the global economy which could
negatively impact our customers' demand for our products; and other factors
detailed in documents we file from time to time with the United States
Securities and Exchange Commission. Forward-looking statements in this
release are made pursuant to the safe harbor provisions contained in the
Private Securities Litigation Reform Act of 1995.

Contact:
Yonah Lloyd
Chief Corporate Development and Communications Officer
Phone: +972-3-976-2462
yonahl@sodastream.com

Logo - http://photos.prnewswire.com/prnh/20121107/NY07412LOGO

SOURCE SodaStream International Ltd.

Website: http://www.sodastream.com
 
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