New "My Healthy™" Campaign Shifts the Conversation about Weight Loss from Just Pounds Lost to Health Gained

New "My Healthy™" Campaign Shifts the Conversation about Weight Loss from Just
                         Pounds Lost to Health Gained

-- Doctors Can Help Patients Set Personal Weight Loss Goals: It's Not a One
Size Fits All Approach --

PR Newswire

WOODCLIFF LAKE, N.J., April 29, 2014

WOODCLIFF LAKE, N.J., April 29, 2014 /PRNewswire/ -- Eisai Inc. today
announced the launch of My Healthy™, an interactive and motivational campaign
that shifts the focus of the obesity conversation away from just pounds lost
to health gained. Almost 70 percent of Americans are affected by obesity or
overweight. This movement emphasizes that those affected by obesity or
overweight with a related health condition can benefit from small positive
changes, including modest weight loss.

To view the multimedia content associated with this release, please click:
http://www.multivu.com/players/English/7131331-eisai-inc-my-healthy-promise-liberate-your-closet/

My Healthy(TM) shifts weight loss focus to health gained, not just pounds lost

The cornerstone of the campaign is the My Healthy™ Promise, a commitment to
set realistic goals and recognize that, for those who are affected by obesity
or overweight, every positive step counts, including: talking openly with your
doctor about your weight and health, making healthy food choices and being
more active.

"When you make the My Healthy™ Promise, it all starts with your doctor. He or
she can advise you on what may work best for you and create a tailored plan
because there is no 'one size fits all' approach when it comes to weight
loss," said Steven Lamm, MD, Director of Men's Health at NYU Langone Medical
Center. "Together you can determine the health milestones you want to achieve.
These goals shouldn't seem out of your reach – even modest weight loss may
mean a lot to your health."

Americans across the country who have struggled with weight loss are
encouraged to get involved in the My Healthy™ movement. Help inspire others by
sharing photos and videos at myhealthy.com. We are asking people to share how
they are making small, positive steps, like making the My Healthy™ Promise,
eating a healthy meal, taking a walk or having a productive conversation with
their doctor.

A Pivotal Moment to Start Your Journey
Organizational experts say that when trying to lose weight, it can be
frustrating and disheartening to keep the clothes you've been striving to fit
into for years. "Liberate your closet" and help clear your mind by giving away
clothes that do not fit.

"A positive attitude and changing what hasn't worked in the past is critically
important to achieving weight loss," says Julie Morgenstern, renowned
organizational expert and New York Times best-selling author of SHED YOUR
STUFF, Change Your Life. "Through My Healthy™ we are encouraging people to
liberate their closets of the clothes that might be holding them back mentally
and physically from the path to weight loss. It can be exciting to start with
a clean slate as you begin your path to weight loss."

How to "Liberate Your Closet"
Join the movement by uploading a selfie of you liberating your closet at
myhealthy.com. Whether it's your too-tight red dress or a belt you can't
buckle anymore, gather up all the clothes you no longer wear and take pictures
or a video to mark the start of your new journey. Submit these photos and/or
videos to share why you are no longer holding on to those clothes as part of
your promise to focus on health gained not just lost pounds.

About Obesity
Obesity is a serious public health issue and the prevalence in the U.S. has
more than doubled among adults in the past 30 years. Nearly one-third of the
adult population in the United States is affected by obesity, and an
additional one-third of adults are overweight. The dramatic rise in obesity
has also had a major impact on other diseases.

Many health organizations and authorities, including the American Medical
Association (AMA), Centers for Disease Control & Prevention (CDC) and the
National Institutes of Health (NIH), now recognize obesity as a chronic,
progressive disease.

About Eisai Inc.
At Eisai Inc., human health care is our goal. We give our first thoughts to
patients and their families, helping to increase the benefits health care
provides. As the U.S. pharmaceutical subsidiary of Tokyo-based Eisai Co.,
Ltd., we have a passionate commitment to patient care that is the driving
force behind our efforts to help address unmet medical needs. We are a fully
integrated pharmaceutical business with discovery, clinical, manufacturing and
marketing capabilities. Our key areas of commercial focus include oncology and
specialty care (Alzheimer's disease, epilepsy and metabolic disorders). To
learn more about Eisai Inc., please visit us at www.eisai.com/US.

Eisai Inc. has affiliates that are part of a global product creation
organization that includes R&D facilities in Massachusetts, New Jersey, North
Carolina and Pennsylvania, as well as a global demand chain organization that
includes manufacturing facilities in Maryland and North Carolina. Eisai's
global areas of R&D focus include neuroscience; oncology; metabolic disorders;
vascular, inflammatory and immunological reaction; and antibody-based
programs.

Media Inquiries Investor Inquiries
Teresa Cronin   Alex Scott
Eisai Inc.      Eisai Inc.
(201) 949-4326  (201) 746-2177

To view the multimedia content associated with this release, please click:
http://www.multivu.com/players/English/7131331-eisai-inc-my-healthy-promise-liberate-your-closet/

SOURCE Eisai Inc.

Website: http://www.eisai.com/US
 
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