Strategy Analytics: Global Smartphone Shipments Reach 285 Million Units in Q1 2014

Strategy Analytics: Global Smartphone Shipments Reach 285 Million Units in Q1

PR Newswire

BOSTON, April 28, 2014

BOSTON, April 28, 2014 /PRNewswire/ --According to the latest research from
Strategy Analytics, global smartphone shipments grew 33 percent annually to
reach 285 million units in the first quarter of 2014. Leaders Samsung and
Apple lost slight traction in the quarter, while Huawei and Lenovo each held
five percent marketshare worldwide.

Strategy Analytics.

Ken Hyers, Senior Analyst at Strategy Analytics, said, "Global smartphone
shipments grew 33 percent annually from 213.9 million units in Q1 2013 to
285.0 million in Q1 2014. Smartphone growth was mixed on a regional basis
during the quarter, with healthy demand in Asia counterbalanced by sluggish
volumes across North America due to changes in the operator subsidy mix."

Neil Mawston, Executive Director at Strategy Analytics, added, "Samsung
shipped 89.0 million smartphones worldwide and captured 31 percent marketshare
in Q1 2014, dipping slightly from 32 percent a year earlier. This was
Samsung's first annual marketshare loss in the smartphone category since Q4
2009. Samsung continues to face tough competition from Apple at the higher-end
of the smartphone market and from Chinese brands like Huawei at the lower-end.
Apple grew a below-average 17 percent annually and shipped 43.7 million
iPhones worldwide for 15 percent marketshare in Q1 2014, falling from the 17
percent level recorded during Q1 2013. Apple remains strong in the premium
smartphone segment, but a lack of presence in the entry-level category
continues to cost it lost volumes in fast-growing emerging markets such as
Latin America."

Linda Sui, Senior Analyst at Strategy Analytics, added, "The combined global
smartphone marketshare of Samsung and Apple has slipped from 50 percent in Q1
2013 to 47 percent in Q1 2014. There is more competition than ever coming from
the second-tier smartphone brands. Huawei remained steady with 5 percent
global smartphone marketshare in Q1 2014, while Lenovo has increased its
global presence from 4 percent to 5 percent share during the past year. Huawei
is expanding swiftly in Europe, while Lenovo continues to grow aggressively
outside China into new regions such as Russia. If the recent Lenovo takeover
of Motorola gets approved by various governments in the coming months, this
will eventually create an even larger competitive force that Samsung and Apple
must contend with in the second half of this year."

Exhibit 1: Global Smartphone Vendor Shipments and Market Share in Q1 2014^1

Global Smartphone Vendor Shipments (Millions of Units) Q1 '13 Q1 '14
Samsung                                                69.4   89.0
Apple                                                  37.4   43.7
Huawei                                                 10.0   13.4
Lenovo                                                 8.4    13.3
Others                                                 88.7   125.6
Total                                                  213.9  285.0
Global Smartphone Vendor Marketshare %                Q1 '13 Q1 '14
Samsung                                                32.4%  31.2%
Apple                                                  17.5%  15.3%
Huawei                                                 4.7%   4.7%
Lenovo                                                 3.9%   4.7%
Others                                                 41.5%  44.1%
Total                                                  100.0% 100.0%
Total Growth Year-over-Year %                          39.1%  33.2%
Source: Strategy Analytics

The full report, Global Smartphone Shipments Reach 285 Million Units in Q1
2014, is published by the Strategy Analytics Wireless Smartphone Strategies
(WSS) service, details of which can be found here:

About Strategy Analytics:
Strategy Analytics is a global, independent research and consulting firm. The
company is headquartered in Boston, USA, with offices in the UK, France,
Germany, Japan, South Korea, India and China. Visit
for more information.

Americas Contact:
Ken Hyers / +1 617 614 0757 /

EMEA Contact:
Neil Mawston / +44 1908 423 628 /

Asia Contact:
Linda Sui / +1 617 614 0735 /

^1Numbers are rounded.

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SOURCE Strategy Analytics

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