TELUS Corporation, a $10 Billion Telecom Company, Chooses Domo for Deeper
Insights Into Digital Marketing
SILICON SLOPES, UT -- (Marketwired) -- 04/28/14 -- Today Domo
announced that TELUS Corporation, one of the largest
telecommunications companies in Canada with more than $10 billion in
revenue, has implemented Domo to bring its digital marketing and
analytics data into one consumable view for decision makers to gain
the insights that will help them better serve their customers.
Providing a range of telecommunications and service products
including wireless, Internet protocol, voice and television, TELUS
faced some familiar challenges when it came to marketing data.
Domo's most recent survey of 301 marketers (including managers,
directors and senior executives) found that 87 percent of them rely
on data to do their job well, yet only 45 percent believe they have
sufficient access to the data they need to function effectively.
For TELUS, attempting to get all its multiple sources of data into
one consumable view was easier said than done.
"With the solution we had in place, there was no way to create
something that was consumable and easy to use," said JR Howden, the
head of digital analytics for TELUS. "When we saw Domo, we knew we'd
finally found the right solution."
With Domo, TELUS will be able to connect important data sources and
take its marketing initiatives to the next level.
To learn more about how other successful organizations are using Domo
to get more value from their business data, visit
Domo is a cloud-based executive management platform that gives users
direct, real-time access to all the business information they care
about, in one place.
With $250 million in funding, Domo is backed by an all-star list of
angels and investors including Benchmark, Fidelity Investments,
Founders Fund, GGV Capital, Greylock Partners, IVP, salesforce.com,
TPG Growth, T. Rowe Price, WPP and Zetta Venture Partners, plus CEOs
of the world's largest SaaS and Internet businesses.
Domo's founding team consists of some of the most sought after talent
in the industry with experience that includes Amazon, American
Express, Ancestry.com, eBay, Endeca, Facebook, Google, LinkedIn,
MLB.com, Omniture, salesforce.com and SAP.
For more information, visit http://www.domo.com/. You can also
follow Domo on Twitter, Facebook, LinkedIn and Google+.
VP of Communications
Press spacebar to pause and continue. Press esc to stop.