U.S. Bank Named Top Small Business Bank by Top Market Research Firm TNS Global

  U.S. Bank Named Top Small Business Bank by Top Market Research Firm TNS

Business Wire

MINNEAPOLIS -- April 25, 2014

U.S. Bank has received the 2014 TNS Choice Award for Small Business Banking.
TNS Global, the largest custom market research firm in the world, recognized
U.S. Bank for having the greatest organic growth in the small business sector
among its top competitors – through strong new customer acquisition, superior
client retention and offering a comprehensive small business banking
experience to clients.

“We’re pleased to see our bankers’ hard work recognized with the TNC Choice
Award,” said John Elmore, vice chairman for community banking and branch
delivery at U.S. Bank. “Our commitment to supporting small business extends to
all facets of a business owner’s banking experience, from taking out a loan to
stopping in their branch with a quick question.”

Each year, TNS recognizes outstanding performance in the financial services
marketplace with its TNS Choice Awards. The selection of U.S. Bank was based
on an analysis of more than 4,500 interviews with small business
decision-makers conducted as part of the TNS Micro and Small Business research
program. Its analysis considers several measures of customer acquisition,
retention, satisfaction, and share of wallet across a comprehensive set of
competing firms to identify top performers.

U.S. Bank’s commitment to the small business owner extends beyond banking and
lending. U.S. Bank’s small business website, U.S. Bank Connect™, offers advice
and networking opportunities to business owners of varying sizes and stages of
their business life cycle. Follow Connect on Facebook or Twitter. The company
also conducts the U.S. Bank Annual Small Business Survey that provides insight
on the confidence, pressures and opportunities that small business owners are
experiencing around the country. For more information on U.S. Bank’s full
service offering to small businesses visit www.usbank.com/smallbusiness.

TNS advises clients on specific growth strategies around new market entry,
innovation, brand switching and stakeholder management, based on
long-established expertise and market-leading solutions. With a presence in
over 80 countries, TNS has more conversations with the world’s consumers than
anyone else and understands individual human behaviours and attitudes across
every cultural, economic and political region of the world. TNS is part of
Kantar, one of the world's largest insight, information and consultancy
groups. Please visit www.tnsglobal.com for more information.

U.S. Bancorp (NYSE: USB), with $371 billion in assets as of March 31, 2014, is
the parent company of U.S. Bank National Association, the 5th largest
commercial bank in the United States. The Company operates 3,083 banking
offices in 25 states and 4,878 ATMs and provides a comprehensive line of
banking, brokerage, insurance, investment, mortgage, trust and payment
services products to consumers, businesses and institutions. Visit U.S.
Bancorp on the web at www.usbank.com.


U.S. Bank Public Relations
Teri Charest, 612-303-0732
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