Set Yourself Free From Artificial Ingredients With SodaStream

        Set Yourself Free From Artificial Ingredients With SodaStream

PR Newswire

AIRPORT CITY, Israel, April 24, 2014

AIRPORT CITY, Israel, April 24, 2014 /PRNewswire/ -- SodaStream International
Ltd (NASDAQ: SODA), the leading manufacturer and distributor of home
carbonation beverage systems, unveils new "better-for-you" exotic, lightly
flavored sparkling drinks this spring.

SodaStream Free: Lightly flavored and free from artificial sweeteners,
flavors, colors and preservatives.

Free from artificial sweeteners, flavors, colors and preservatives, SodaStream
Free is a range of fruit flavored syrup concentrates designed for making
lightly flavored sparkling beverages at home and contains a fraction of the
calories and sugar of other regular soft drinks.

SodaStream Free joins a growing trend in recent years of offering consumers a
broader and more mature range of sparkling drinks. This trend includes
flavored bottled waters, sparkling juices, organic infusions and flavored
teas; all lightly sweetened alternatives to highly sweetened sodas that
generally appeal more to children and teens than to adults.

SodaStream has developed six new delicious flavors that deliver a natural, low
calorie sparkling drink that caters to every taste. The range includes
Kiwi-Pear, Passion-Mango, Cranberry-Raspberry, Apple-Peach, Lychee-Green Tea
and Fresh Bitter Lemon, ideal for consumers looking to enjoy a refreshing,
lightly sweetened drink. In the US, those products have beenlaunched as part
of co-branding partnership with Cooking Light, the leading epicurean brand
positioned where great food meets good health, and have initially been
launched in Passionfruit-Mango and Kiwi-Pear flavors.

SodaStream Free is a great way to feel good about your beverage choice, to
keep hydrated and even to use as a base for low calorie cocktails. Scarlett
Johansson, SodaStream's Global Brand Ambassador, says "The flavors in the new
SodaStream Free range are just great. The flavors are totally satisfying and
low calorie without any artificial ingredients so they fit in perfectly with
my lifestyle.

Daniel Birnbaum, CEO of SodaStream comments: "Today people want to live a
better life and there is a clear trend towards drinking lightly sweetened
sparkling drinks. SodaStream is all about enabling people to create
better-for-you drinks the way they like them. SodaStream Free is the perfect
way to enjoy homemade, lightly sweetened sparkling drinks made with natural

Powered by a refillable CO2 canister, a SodaStream drinks maker allows
consumers to turn tap water into sparkling water in an instant, so that they
can create homemade carbonated drinks by simply adding syrup concentrate from
a range of more than 100 different flavors.

About SodaStream

SodaStream is the world's leading manufacturer and distributor of home
beverage carbonation systems which enable consumers to easily transform
ordinary tap water instantly into carbonated soft drinks and sparkling water.
Soda makers offer a highly differentiated and innovative solution to consumers
of bottled and canned carbonated soft drinks and sparkling water. Our products
are environmentally friendly, cost effective, promote health and wellness, and
are customizable and fun to use. In addition, our products offer convenience
by eliminating the need to carry bottles home from the supermarket, to store
bottles at home or to regularly dispose of empty bottles. Our products are
available at more than 60,000 retail stores in 45 countries around the world,
including over 17,000 retail stores in the United States. For more
information, visit

Company Contact:
Jill Greenwood
Formula PR
(212) 219-0321

SodaStream Logo.

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SOURCE SodaStream International Ltd

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