Mountain Dew® Bottles Taco Bell® Blockbuster, Mtn Dew® Baja Blast™, For Limited Time Only

   Mountain Dew® Bottles Taco Bell® Blockbuster, Mtn Dew® Baja Blast™, For
                              Limited Time Only

DEW Nation's most requested flavor expands from restaurant to retail when it
hits shelves starting May 5

PR Newswire

PURCHASE, N.Y., April 24, 2014

PURCHASE, N.Y., April 24, 2014 /PRNewswire/ --Mountain Dew announced today
that, for the first time, Mtn Dew Baja Blast – which was introduced 10 years
ago as a "Taco Bell® Original" – will also be available for a limited time in
bottles and cans. The tropical lime flavored beverage will hit shelves
starting on May 5. While Mtn Dew Baja Blast is always available at Taco Bell,
consumers will have to move fast to buy it at retail, as the fan-favorite will
head back to Taco Bell exclusively at the end of the summer…or when supplies
run out.


Mtn Dew Baja Blast is the second largest and fastest growing fountain beverage
sold at Taco Bell. It is the most requested flavor among the DEW Nation, and
has generated more than 30,000 mentions on Twitter in the past three years.

"Mtn Dew Baja Blast has been a fan-favorite for 10 years, and we're thrilled
for this first-time opportunity to make it available on store shelves this
summer," said Greg Lyons, Vice President of Marketing, Mountain Dew. "We've
been humbled by the amount of speculation and consumer buzz around Mtn Dew
Baja Blast being bottled and are confident that this limited time offer is
going to be a blockbuster!"

"Every week, 36 million people come to Taco Bell and see – or buy – Mtn Dew
Baja Blast, and now we're able to expand our reach of this fan-favorite to
millions more," said Chris Brandt, Chief Marketing Officer, Taco Bell. "We are
all about putting a twist on the traditional, from innovative menu items to
exclusive Taco Bell beverages, which is why we'll continue to work with our
partners at PepsiCo to find and create the best experiences for our

Mtn Dew Baja Blast will be available in single serve 20 oz. bottles and 24 oz.
cans, as well as 12-packs of 12 oz. cans.

On May 5, fans will also be able to download and play the "Baja or Bust"
mobile gaming app. Based upon the widely-played Motocross Elite app, "Baja or
Bust" will be available for iOS and Android platforms and will:

  oenable players to enter for a chance to win exciting prizes, including
    adventure and beach vacations; and
  obe able to enter codes, available under every cap of Mtn Dew Baja Blast,
    to unlock in-game upgrades and advantages.

Visit or for more
information, and join the conversation at @mtn_dew #SummerOfBaja and @TacoBell

About Mountain Dew
Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1 flavored
carbonated soft drink in the U.S. With its one-of-a-kind citrus taste,
Mountain Dew exhilarates and quenches with every sip. In addition to original
Mountain Dew® and Diet Mountain Dew®, the permanent DEW product line includes
Mountain Dew Code Red®, Mountain Dew LiveWire®, Mountain Dew Throwback®,
Mountain Dew Voltage® and Mountain Dew White Out®. For more information, check
out, or follow on twitter

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than
$65 billion and a product portfolio that includes 22 brands that generate more
than $1 billion each in annual retail sales. Our main businesses – Quaker,
Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable
foods and beverages that are loved throughout the world. PepsiCo's people are
united by our unique commitment to sustainable growth by investing in a
healthier future for people and our planet, which we believe also, means a
more successful future for PepsiCo. We call this commitment Performance with
Purpose: PepsiCo's promise to provide a wide range of foods and beverages for
local tastes; to find innovative ways to minimize our impact on the
environment by conserving energy and water and reducing packaging volume; to
provide a great workplace for our associates; and to respect, support and
invest in the local communities where we operate. For more information, please

About Taco Bell Corp.
Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the
nation's leading Mexican-inspired quick service restaurant. Taco Bell serves
made to order and customizable tacos, burritos, and specialties such as the
exclusiveDoritos® Locos Tacos, gourmet- inspiredCantina Bell® Menuand lower
calorieFresco Menu. The company encourages customers to "Live Mas," both
through its food and in ways such as itsFeed The Beat®music program and its
nonprofit organization,the Taco BellFoundation for Teens™. Taco Bell and its
more than 350 franchise organizations have nearly 6,000 restaurants across the
United States that proudly serve more than 36 million customers every week.

Media Contacts
Jillian Galasso
Mountain Dew

Patrick Minogue


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