XAPPmedia Raises $3 Million to Launch First Interactive Audio Advertising Service for Internet Radio Publishers

  XAPPmedia Raises $3 Million to Launch First Interactive Audio Advertising
  Service for Internet Radio Publishers

The Seed Round of Funding Is Led by Private Investors to Support Deployment of
                              XAPP Ads Platform

Business Wire

WASHINGTON -- April 23, 2014

XAPPmedia, provider of the first interactive audio advertising service, today
announced that it has raised $3 million in seed funding, fully subscribed by
private investors. This funding round will support the development, launch and
wider deployment of the XAPPmedia advertising platform, XAPP Ads. Since
XAPPmedia’s initial announcement in late March, the company has successfully
launched the interactive audio advertising service with National Public Radio
(NPR) and will expand the service to several other publishers throughout 2014.

“XAPPmedia identified a key Internet radio audience in Ultramobile listeners –
consumers who are using mobile devices for audio content while engaging in
other activities. Ultramobile audio consumers require a hands free, eyes free
experience and that includes advertising,” said Frank Raines, a primary
investor, Executive Chairman and Co-founder of XAPPmedia. He added,
“Publishers need technology that enables consumers to interact with audio
advertisements using only their voice. Based on my experience serving on
boards for Fortune 100 companies and startups alike, I look to invest in
businesses with technology portfolios that address significant shifts in
consumer behavior. XAPPmedia can play a central role in the Internet audio
revolution in progress today.”

This round of funding has been applied to developing and extending the XAPP
Ads platform, a service that connects consumers with brands by allowing
listeners to interact with audio ads using only their voice.

“This first funding round represents a strong vote of confidence in
XAPPmedia’s ability to provide publishers, advertisers and consumers with the
first interactive audio advertising experience,” said Pat Higbie, CEO and
Co-founder of XAPPmedia. “We will use this round to further enhance our
technology patent portfolio and provide our customers, Internet radio
publishers and advertisers with a more effective way serve advertising content
to Ultramobile consumers.”

Creating XAPP Ads is Easy

XAPP Ads can be created in minutes by publishers or advertisers through a
cloud-hosted point-and-click interface with no programming required. XAPP Ads
leverage traditional advertising audio creative, which makes them more cost
effective to build than other digital rich media advertisements. XAPP Ads can
also be paired with on-screen tiles, but the key focus is allowing consumers
to respond to audio advertising by voice. Many options are provided for
connecting consumers to brand offers including voice activated engagements and
actions such as:

  *Call Now
  *More Info
  *Download App
  *Buy It
  *Send email
  *Go to

Even when listening hands-free and eyes-free, an offer can be engaged by voice
leading to more convenience for consumers, more conversions for advertisers
and a super-premium ad format for publishers. To see XAPP Ads in action go to:

About XAPPmedia

XAPPmedia™ is the leader in interactive audio advertising and is the first
company to Give Consumers a Voice™ allowing instant connections with brands
through mobile audio apps. XAPP Ads™ present branded content followed by an
opportunity for consumers to interact with ads by voice to receive more
content, be connected directly with offers or get back to more listening.
Unlike other mobile ad formats, XAPP Ads are effective even when consumers are
ultramobile, which means they are listening but cannot interact with a mobile
screen visually or by touch. The immediate voice conversion opportunity brings
more value to advertisers and increases ad unit yield for audio app
publishers. XAPPmedia was founded in 2012 and is headquartered in Washington,

About Frank Raines

Frank Raines is Executive Chairman and co-founder of XAPPmedia. In that role
he provides strategic guidance, assists in marketing and fundraising, and
leads the board in oversight of the management team. Frank is the retired
Chairman and CEO of Fannie Mae and previously was a General Partner of the
investment bank Lazard Freres & Co. He was also the Director of the Office of
Management and Budget in the Clinton Administration. He has served on the
board of Directors of six Fortune 100 companies including AOL and PepsiCo.
Frank also served as Co-Chairman of the Business Roundtable and Vice Chairman
of the Business Council. Frank has been an investor and board member of
several start-up companies including Revolution Health (merged with Everyday
Health), Revolution Money (acquired by American Express), Extend Health
(acquired by Towers Watson), and Exclusive Resorts.


Horn Group for XAPPmedia
Elliot Schimel, 646-202-9768
Bret Kinsella, 202-556-0228
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