Lay's Air Pops Crisps 'Pop' Into Additional Markets With New Salt & Vinegar Flavor

 Lay's Air Pops Crisps 'Pop' Into Additional Markets With New Salt & Vinegar

Boasting 50 Percent Less Fat than Regular Potato Chips*, Delicious and Airy
Crisps don't Sacrifice on Taste

PR Newswire

PLANO, Texas, April 23, 2014

PLANO, Texas, April 23, 2014 /PRNewswire/ --Lay's potato chips, one of the
marquee brands from PepsiCo's Frito-Lay division, is expanding distribution of
Lay's Air Pops crisps to even more markets across the U.S. With 50 percent
less fat than regular potato chips*, Lay's Air Pops crisps are a delicious and
airy snack that delivers big taste. To celebrate the expanded distribution,
the Lay's brand is also introducing new Air Pops Salt & Vinegar crisps –
featuring a savory blend of tanginess and crispiness.

Last year, Lay's Air Pops crisps debuted in select markets in the Northeast
and Midwest portions of the country as part of a limited run. This month, the
flavorful snack option will "pop" up in California and the Pacific Northwest
for consumers to enjoy on both coasts. In addition to the new Salt & Vinegar
flavor, Lay's Air Pops crisps are available in Original, Barbeque and Sour
Cream & Onion.

"Lay's Air Pops crisps are perfect for consumers who are looking for an
alternative to regular potato chips that doesn't compromise on flavor," said
Ram Krishnan, vice president, marketing, Frito-Lay North America. "By
expanding distribution to California and the Pacific Northwest, we're excited
to introduce this new snack option to an even broader audience."

To excite potato crisps fans from coast to coast, the Lay's brand will also be
"popping" by unexpected locations next week as part of an online consumer
promotion. On Monday, April 28, fans in New York, Boston and San Francisco
will be asked to share a photo via Twitter or Instagram demonstrating how they
plan to make it a great week. Using the hashtag #AirPops, fans will have a
chance to win a surprise delivery that is sure to inspire a great start to the
week. For complete details, see contest rules at and 

Lay's Air Pops crisps are available at grocery stores in selected markets. A
3-oz. bag has a suggested retail price of $2.99.

* Regular potato chips contain 10g total fat per 1-ounce serving. Lay's Air
Pops crisps contain less than 5g total fat per 1-ounce serving.

About Lay's
Lay's potato chips is one of the billion-dollar brands that makes up Frito-Lay
North America, the $13 billion convenient foods business unit of PepsiCo
(NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Lay's
by visiting or on Twitter at You
can also follow Lay's on Instagram by visiting 

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than
$65 billion and a product portfolio that includes 22 brands that generate more
than $1 billion each in annual retail sales. Our main businesses – Quaker,
Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable
foods and beverages that are loved throughout the world. PepsiCo's people are
united by our unique commitment to sustainable growth by investing in a
healthier future for people and our planet, which we believe also means a more
successful future for PepsiCo. We call this commitment Performance with
Purpose: PepsiCo's promise to provide a wide range of foods and beverages from
treats to healthy eats; to find innovative ways to minimize our impact on the
environment by conserving energy and water and reducing packaging volume; to
provide a great workplace for our associates; and to respect, support and
invest in the local communities where we operate. For more information,
please visit 

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SOURCE Frito-Lay North America

Contact: Alexia Allina, Frito-Lay, 972-334-5664,
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