Pepsi Announces Music Partnership With Prince Royce

             Pepsi Announces Music Partnership With Prince Royce

Multi-Platinum Recording Artist is the Latest to Join the Pepsi Music Family

PR Newswire

PURCHASE, N.Y., April 23, 2014

PURCHASE, N.Y., April 23, 2014 /PRNewswire/ --Today, Pepsi announces its
partnership with Prince Royce and welcomes the 16-time Billboard Latin Music
Award® winning artist as the newest member of the Pepsi music family. This
year-long, multi-faceted partnership with Royce will include support of his
U.S. summer tour and a national ad campaign.

Pepsi announces music partnership with multi-platinum recording artist Prince
Royce

Earlier this year, Pepsi and Prince Royce teamed up to surprise New York fans
with a free performance the week leading up to Super Bowl XLVIII. In addition,
Prince Royce appeared in a fun Pepsi intermission spot that aired during this
year's 56^th Annual GRAMMY Award show.

As a sponsor of the 25^th Annual Billboard Latin Music Awards, Pepsi will have
a presence during the show including four 30-second ad spots during the
telecast including dedicated spots that illustrate how Prince Royce fits in
with the brand's "Live For Now" spirit. Tune in to Telemundo at 7:00 PM EST on
April 24 to watch the awards. This year, Prince Royce is nominated for 16
awards, including Artist of the Year.

Stay tuned for more information on what's next for Prince Royce and Pepsi by
visiting www.pepsi.com and following @Pepsi on Twitter.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than
$65 billion and a product portfolio that includes 22 brands that generate more
than $1 billion each in annual retail sales. Our main businesses – Quaker,
Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable
foods and beverages that are loved throughout the world. PepsiCo's people are
united by our unique commitment to sustainable growth by investing in a
healthier future for people and our planet, which we believe also, means a
more successful future for PepsiCo. We call this commitment Performance with
Purpose: PepsiCo's promise to provide a wide range of foods and beverages from
treats to healthy eats; to find innovative ways to minimize our impact on the
environment by conserving energy and water and reducing packaging volume; to
provide a great workplace for our associates; and to respect, support and
invest in the local communities where we operate. For more information,
please visitwww.pepsico.com.

About Prince Royce
Prince Royce is the biggest breakthrough artist the Latin music industry has
seen in many years. His self-titled debut album has been certified 3x Platinum
in the US and Puerto Rico. The twenty-four year old has recorded hit songs
with superstars Maná, Daddy Yankee, Selena Gomez, Thalia and Michel Teló;
toured the US with Enrique Iglesias and Pitbull as well as with his own
30-city US concert tour which included sold-out shows at Radio City Music Hall
and the NOKIA Theatre LA LIVE; and was the winning coach in the debut season
of the top-rated US Latin TV show La Voz Kids. Royce is a three time Latin
Grammy nominee and has won 16 Latin Billboard Awards, 16 Premio Lo Nuestro and
17 Premios Juventud. At the age of twenty-two, he garnered the Composer of the
Year Award at the 2012 Latin Billboard Awards, becoming the youngest person in
the history of the awards to receive the honor; and at 23 he won the 2013 BMI
Latin Songwriter of the Year Award. The artist's latest album Soy El Mismo
(www.smarturl.it /SoyElMismoitunes) debuted at #1 in US and PR in October and
has been certified Platinum by the RIAA. It's first single "Darte Un Beso",
was the #1 song in the country for 14 weeks according to Billboard's "Hot
Latin Songs" chart. Second single "Te Robaré" recently reached #1 on
Billboard's "Latin Airplay" chart last week, marking Royce's eighth #1 and his
7th consecutive #1 single on the chart. The Sony Music Entertainment recording
artist is currently recording his first English-language Pop album to be
released through RCA Records.

For updated information on Prince Royce visit:
www.princeroyce.com
http://www.twitter.com/PrinceRoyce
www.facebook.com/PrinceRoyce
Instagram: @princeroyce

Photo - http://photos.prnewswire.com/prnh/20140421/76971

SOURCE PepsiCo

Website: http://www.pepsi.com
Contact: Andrea Canabal, TM Pepsi Communications, 914-253-2027
Andrea.Canabal@pepsico.com, Robert Santini, PMK·BNC on behalf of Pepsi,
310-854-4847 Robert.Santini@pmkbnc.com
 
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