Lacoste Selects Manhattan Associates to Power Omni-Channel Retail Operation
Order Management Solution Selected for Industry-Leading Omni-Channel
PARIS and ATLANTA, April 23, 2014 (GLOBE NEWSWIRE) -- Supply Chain Commerce
Solutions provider Manhattan Associates, Inc., (Nasdaq:MANH), today announced
that Lacoste, the global fashion brand, has selected Manhattan Associates'
Enterprise Order Management solution to orchestrate its omni-channel retail
operations and facilitate the company's continued growth. With Manhattan's
technology, Lacoste will be able to deliver a consistent brand and unified
shopping experience to its customers. The technology will provide Lacoste
Customer Service Representatives – initially in the Call Center – with a
single view of customer transactions and network wide inventory, whilst giving
shoppers control of when, where and how they receive goods.
"Manhattan's depth of experience and capabilities in omni-channel fashion
retailing made this an easy decision," said Francis Pierrel, chief executive
officer, USA, at Lacoste. "Manhattan's success with large and innovative
omni-channel retailers, across multiple geographies, was critical in our
selection process. Its Enterprise Order Management solution will become the
heartbeat of our omni-channel operation and will drive conversions across
every point of commerce and improve customer lifetime value."
Pierrel continued, "As we build out our omni-channel capability, our Customer
Service Representatives (CSRs) – in call centers and stores – will be able to
view and service customer orders across all selling channels. CSRs will
swiftly search using any piece of customer or order information, service
inquiries across all touch points and fulfill the order with stock from any
channel—delivering a great customer experience and building brand loyalty."
Lacoste will initially deploy Enterprise Order Management in the U.S. and
plans to expand the deployment globally to support the company's omni-channel
retail operations throughout Europe and Asia also.
Eddie Capel, president and chief executive officer, Manhattan Associates,
commented, "Enterprise Order Management has fast become essential to the
selling infrastructures of the world's most innovative omni-channel retailers.
We're delighted to add Lacoste to our fast-growing list of Enterprise Order
Management customers and look forward to supporting the Lacoste team on this
key phase of its omni-channel development program."
Manhattan's Enterprise Order Management solution intelligently sources
inventory across a retailer's network of distribution centers, suppliers and
stores and makes it available to sell through any channel. The solution also
provides a single view of inventory and customer transactions across the
retail enterprise, enabling every channel to work together to create a
seamless customer experience.
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LACOSTE, the symbol of relaxed elegance since 1933 and backed by its authentic
sporting heritage, offers a unique and original universe through the medium of
an extensive range of products for men, women and children. In 2012, the
LACOSTE brand generated a retail sales turnover of 1.8 billion euros. In the
114 countries where the brand is present, Lacoste products are sold every two
seconds in LACOSTE shops, department stores and throughout selected points of
sale. For more information please visit www.lacoste.com.
About Manhattan Associates
Manhattan Associates brings companies closer to their customers. We design,
build and deliver market-leading Supply Chain Commerce Solutions that drive
top line growth by converging front-end sales with back-end supply chain
execution and efficiency. Our software, platform technology and unmatched
experience help our customers around the world adapt to the challenges of the
omni-channel marketplace. For more information, please visit www.manh.com.
CONTACT: Sarah Kermen
Tel: +33 1 49 70 90 81
Marketing & Communications Manager
Tel: +33 (1) 76 70 53 82
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