Atlanta-Area Residents Welcome New Cabana Grill™ Brand

  Atlanta-Area Residents Welcome New Cabana Grill™ Brand

  First new concept from Fiesta Restaurant Group^®, Inc., brings authentic,
                     affordable Mexican food to Southeast

Business Wire

ADDISON, Texas -- April 21, 2014

Cabana Grill, a new concept created by San Antonio-based Taco Cabana, opened
its first restaurant last week in Snellville, Ga., to welcoming crowds and
notable opening-day sales. Taco Cabana and Cabana Grill are owned and operated
by Fiesta Restaurant Group, Inc. (NASDAQ: FRGI), and the recent launch
continues Fiesta’s execution of its east-west expansion strategy for all of
its fast-casual brands, which also include Pollo Tropical.

Cabana Grill Exterior, Snellville, Ga. (Photo: Business Wire)

Cabana Grill Exterior, Snellville, Ga. (Photo: Business Wire)

With more than 170 company-owned and franchised restaurants in Texas, Oklahoma
and New Mexico, Taco Cabana has served fresh, handmade Mexican cuisine for
more than 35 years. Cabana Grill brings the best of Taco Cabana’s delicious,
authentic Mexican food and elevates the experience with menu and service
updates and new design elements that reflect a true Mexican experience,
including native papel picado folk art accents and an inviting open kitchen.

“Taco Cabana has had a loyal following for many years throughout Texas, and
our goal with the Cabana Grill brand is to connect with Southeast diners in
the same way. This strong initial response is a sign that we’ve hit the mark,”
said Fiesta President and CEO Tim Taft. “The successful launch of Cabana Grill
is an important first step in the eastward expansion of this brand and toward
fulfilling Fiesta’s mission to revitalize and grow our brands.”

Fiesta was formed in 2012 to focus on growing the Pollo Tropical and Taco
Cabana brands. Since then, Fiesta has formulated a strategy for a successful
east-west expansion that brings Taco Cabana into the Southeast under the
Cabana Grill banner, while bringing Florida-based Pollo Tropical west. The
brand recently opened its first Texas Pollo Tropical restaurant in the Dallas
area to large crowds and better-than-expected sales.

Taco Cabana Chief Operating Officer Todd Coerver, a 20-year restaurant veteran
who has been with the company since 2009, spearheaded the development of the
Cabana Grill brand.

“Cabana Grill is born out of the most successful Mexican chain in Texas,” said
Coerver. “By taking the best of Taco Cabana and elevating it with a design
that reflects the fun and flavor of Mexico with a broader appeal, we’re
offering a unique and compelling twist on fast-casual Mexican that the
Southeastern U.S. had yet to experience.”

Coerver and his team will oversee the opening of the next Cabana Grill
restaurant in Jacksonville, Fla., later this year.

About Fiesta Restaurant Group, ^  Inc.

Fiesta Restaurant Group, Inc., owns, operates and franchises Pollo Tropical,
Taco Cabana and Cabana Grill restaurant brands. The brands specialize in the
operation of fast-casual, ethnic restaurants that offer distinct and unique
flavors with broad appeal at a compelling value, and feature made-from-scratch
cooking, fresh salsa bars, drive-thru service and catering. For more
information about Fiesta Restaurant Group, Inc., visit the corporate website
at www.frgi.com.

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Contact:

for Fiesta Restaurant Group, Inc.
Mary Kate Jeffries, 214-379-7000
marykate@spmcommunications.com
 
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