SiriusXM and NBC News to Launch Exclusive "TODAY Show Radio" Channel

     SiriusXM and NBC News to Launch Exclusive "TODAY Show Radio" Channel

NBC's TODAY Will Be Broadcast on the Radio for the First Time Ever - Only on

Daily Live Feeds of "TODAY" From Both Coasts Will Be Available In the Car

PR Newswire

NEW YORK, April 21, 2014

NEW YORK, April 21, 2014 /PRNewswire/ -- SiriusXM and NBC News will launch
TODAY Show Radio on June 26, making the NBC morning program available to radio
listeners for the first time ever. The announcement was made this morning on
TODAY. The new channel will give SiriusXM listeners across the country access
to live audio feeds of TODAY from both coasts, including replays. SiriusXM
will be the exclusive audio home of TODAY.


Every weekday Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Carson
Daly, Willie Geist and Tamron Hall will bring SiriusXM listeners the latest
and most relevant news and weather information, as heard each day on TODAY.
The channel will carry TODAY's staple of newsmaker interviews, as well as the
uplifting stories that have become the hallmark of the broadcast, and will
also give listeners the most important information they need to start their
days. In addition, popular recurring series, including the live summer
concerts from Rockefeller Plaza, will be featured on the SiriusXM channel. The
fourth hour of TODAY with Kathie Lee Gifford and Hoda Kotb will also broadcast
on TODAY Show Radio. Known for their chemistry and wit, Gifford and Kotb will
bring SiriusXM listeners their fresh take on the hot headlines of the day, as
well as the water-cooler topics that get people talking.

"Listeners will for the first time be able to take the TODAY show with them on
their busy morning routine and throughout the day during their daily drive,"
said Scott Greenstein, President and Chief Content Officer, SiriusXM. "TODAY's
unparalleled and timely content is another great example of working with an
iconic brand to provide great programming to our millions of subscribers.
SiriusXM is excited to continue its relationship with the NBCUniversal News
Group by bringing the TODAY brand into vehicles nationwide."

"We are incredibly proud and excited to bring TODAY to the SiriusXM audience,"
said Deborah Turness, President of NBC News. "In recent months increasing
numbers of TODAY viewers have been more engaged with the show than ever,
watching for longer periods of time. Now we are giving them an opportunity to
stay connected even longer when they get into their cars, so they don't miss a

NBCUniversal News Group and SiriusXM already broadcast dedicated channels,
including CNBC, the global leader in financial news on channel 112, and MSNBC,
where listeners can find in-depth analysis of daily headlines and informed
perspectives on the political news of the day on channel 117. 

TODAY Show Radio will launch onSiriusXM on Thursday, June 26, 2014, on
channel 108. SiriusXM listeners will have access to TODAY's live east coast
feed from 7:00 am - 10:00 am ET and the west coast feed from 10:00 am - 1:00
pm ET. Starting at 1:00 pm ET, SiriusXM will broadcast the fourth hour of
TODAY with Kathie Lee Gifford and Hoda Kotb. TODAY will replay from 2:00 pm -
5:00 pm ET.

For more information on SiriusXM, please visit

About SiriusXM

Sirius XM Holdings Inc. (NASDAQ: SIRI) is the world's largest radio
broadcaster measured by revenue and has 25.6 million subscribers. SiriusXM
creates and broadcasts commercial-free music; premier sports talk and live
events; comedy; news; exclusive talk and entertainment; and the most
comprehensive Latin music, sports and talk programming in radio. SiriusXM is
available in vehicles from every major car company in the U.S. and from
retailers nationwide as well as at SiriusXM programming is
available through the SiriusXM Internet Radio App for smartphones and other
connected devices as well as online at SiriusXM also provides
premium traffic, weather, data and information services for subscribers in
cars, trucks, RVs, boats and aircraft through SiriusXM Traffic™, SiriusXM
Travel Link, NavTraffic®, NavWeather™, SiriusXM Aviation, SiriusXM Marine™,
Sirius Marine Weather, XMWX Aviation™, and XMWX Marine™. SiriusXM holds a
minority interest in SiriusXM Canada which has more than 2 million

On social media, join the SiriusXM community on Facebook, Twitter, Instagram,
and YouTube.

This communication contains "forward-looking statements" within the meaning of
the Private Securities Litigation Reform Act of 1995. Such statements
include, but are not limited to, statements about future financial and
operating results, our plans, objectives, expectations and intentions with
respect to future operations, products and services; and other statements
identified by words such as "will likely result," "are expected to," "will
continue," "is anticipated," "estimated," "believe," "intend," "plan,"
"projection," "outlook" or words of similar meaning. Such forward-looking
statements are based upon the current beliefs and expectations of our
management and are inherently subject to significant business, economic and
competitive uncertainties and contingencies, many of which are difficult to
predict and generally beyond our control. Actual results may differ
materially from the results anticipated in these forward-looking statements.

The following factors, among others, could cause actual results to differ
materially from the anticipated results or other expectations expressed in the
forward-looking statements: our competitive position versus other radio and
audio entertainment providers; our ability to attract and retain subscribers,
which is uncertain; our dependence upon the auto industry; general economic
conditions; failure of our satellites, which, in most cases, are not insured;
the interruption or failure of our information and communications systems; the
security of the personal information about our customers; royalties we pay for
music rights, which increase over time; the unfavorable outcome of pending or
future litigation; our failure to realize benefits of acquisitions; rapid
technological and industry change; failure of third parties to perform;
changes in consumer protection laws and their enforcement; failure to comply
with FCC requirements and other government regulations; and our indebtedness.
Additional factors that could cause our results to differ materially from
those described in the forward-looking statements can be found in our Annual
Report on Form 10-K for the year ended December 31, 2013, which is filed with
the Securities and Exchange Commission (the "SEC") and available at the SEC's
Internet site ( The information set forth herein speaks
only as of the date hereof, and we disclaim any intention or obligation to
update any forward looking statements as a result of developments occurring
after the date of this communication.


NBC's TODAY is the news program that informs, entertains, inspires and sets
the agenda each morning for Americans. Airing live from 7 am to 11 am ET,
TODAY reaches more than 5 million people every day through its broadcast, and
millions more through, the TODAY app, and social media platforms.
Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron
Hall, Carson Daly, Hoda Kotb, and Kathie Lee Gifford are the anchors and Don
Nash is the executive producer.


Contact for SiriusXM:

Patrick Reilly
212 901 6646

Samantha Bowman
212 901 6644

Contacts for NBC News:

Ali Zelenko
212 664 6677

Megan Kopf
212 664 6205

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SOURCE Sirius XM Holdings Inc.

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