Oregon Wines Fly Free Again on Alaska Airlines in 2014

            Oregon Wines Fly Free Again on Alaska Airlines in 2014

PR Newswire

PORTLAND, Ore., April 18, 2014

PORTLAND, Ore., April 18, 2014 /PRNewswire/ -- In honor of Oregon Wine Month,
the Oregon Wine Board, Travel Oregon and Alaska Airlines have partnered to
bring back the Oregon Wines Fly Free program. Beginning May 1, visitors
traveling from Oregon on an Alaska Airlines flight can check a case of Oregon
wine for free. Oregon is the first state to partner with the airline on a
statewide wines fly free program. More than 250 Oregon wineries joined the
program in 2013.

Oregon Wines Fly Free has been extended to a year-round program after
beginning as a two month test last fall. The pilot program was so popular
that Alaska Airlines has renewed the program for a year.

Alaska Airlines Mileage Plan members may check one case of wine free on their
return flight out of four Oregon airports. In addition, passengers showing
their Alaska boarding passes within a week of their arrival in Oregon will
receive complimentary tastings at any of more than 300 participating Oregon
wineries. Customers may join the Alaska Airlines Mileage Plan for free at

Alaska Airlines offers nonstop service to Oregon's most popular wine regions,
including the Willamette Valley via Portland and Eugene, Ore., the Rogue
Valley via Medford, Ore., Central Oregon wineries via Redmond, Ore., and
Eastern Oregon wineries via Walla Walla, Wash. Alaska Airlines is also an
official partner of Feast Portland, the flagship food and drink festival in
the Pacific Northwest from Sept. 18-21, 2014.

"Oregon Wine's partnership with Travel Oregon and Alaska Airlines was a
tremendous success in 2013 and we're expecting the new program will be even
more successful," said Tom Danowski, executive director of OWB. "We had more
than 250 wineries participating in the program in 2013 and with the interest
it generated then, our goal is to have more than 300 wineries participate in
the yearlong program."

"Partnering with the Oregon Wine Board and Alaska Airlines on the Wines Fly
Free program is a fantastic way to encourage people to choose Oregon as their
next vacation destination,"said Todd Davidson, CEO, Travel Oregon. "Wine
lovers get a taste of Oregon's scenic beauty and terroir in every bottle of
award-winning Oregon wines. Once people get a taste of Oregon, and can share
more than just memories with their friends and family, we know they are likely
to return."

"Our goal is to help our customers explore more – whether through travel or
even through their wine palates," said Joe Sprague, Alaska Airlines' vice
president of marketing. "We're thrilled to offer our customers nonstop service
to the West Coast's greatest wine regions, while enabling them to bring a
little piece of vacation back home."

The promotion applies to departures from four Oregon airports – Medford,
Redmond/Bend, Eugene/Springfield, Portland, as well as Walla Walla, Wash.

For more information and list of participating wineries, visit

About the Oregon Wine Board
The Oregon Wine Board is a semi-independent Oregon state agency managing
marketing, research and education initiatives that support and advance the
Oregon wine and wine grape industry. The Board works on behalf of all Oregon
wineries and independent growers throughout the state's diverse winegrowing
regions. The Oregon wine grape and wine industry contributes more than $2.7
billion in economic activity to the state economy each year, including more
than 13,518 wine-related jobs and $382 million in wages. www.oregonwine.org

About Travel Oregon
The Oregon Tourism Commission, dba Travel Oregon, works to enhance visitors'
experience by providing information, resources and trip planning tools that
inspire travel and consistently convey the exceptional quality of Oregon. The
commission aims to improve Oregonians' quality of life by strengthening
economic impacts of the state's $9.6 billion tourism industry that employs
nearly 94,000 Oregonians. www.traveloregon.com

About Alaska Airlines
Alaska Airlines, a subsidiary of Alaska Air Group (NYSE: ALK), together with
its partner regional airlines, offers more nonstop flights (serving 40
different destinations), more daily flights (123 a day) and more California
service (40 flights daily to 13 California destinations) from Portland
International Airport than any other carrier. For reservations, visit
www.alaskaair.com. For more news and information, visit the Alaska Airlines
Newsroom at www.alaskaair.com/newsroom.

SOURCE Alaska Airlines

Website: http://www.alaskaair.com
Contact: Michelle Kaufmann, (503) 228-8336, michelle@oregonwine.org; or Linea
Gagliano, (503) 729-6021, Linea@TravelOregon.com; or Halley Knigge, (206)
392-5101, halley.knigge@alaskaair.com
Press spacebar to pause and continue. Press esc to stop.