The Embedded Software Store Expands Its Site in Support of CPU Architectures Beyond the ARM Architecture

  The Embedded Software Store Expands Its Site in Support of CPU Architectures
  Beyond the ARM Architecture

Business Wire

PHOENIX -- April 17, 2014

Avnet Electronics Marketing, an operating group of Avnet, Inc. (NYSE: AVT),
today announced the Embedded Software Store, an online information and
e-Commerce-based website dedicated to the embedded design community, has
opened up its site in support of other CPU architectures beyond the ARM

Click to Tweet: Embedded Software Store Supports Multiple CPU Architectures
including MSP430, AVR, PowerPC:

The store will now sell other cores including MSP430, AVR, Power Architecture
and more. As part of its initial expansion, engineers can now find additional
cores from Embedded Software Store suppliers including Freescale®
Semiconductor, Renesas Electronics America Inc., Interniche Technologies Inc.
and Rowebots Research Inc.

The Embedded Software Store accelerates software innovation for embedded
applications by enabling users to easily locate available software supporting
a variety of CPU cores.

“When we embarked on this venture with the Embedded Software Store more than
two years ago, our vision was to achieve an open marketplace for embedded
software for the design community – and we have come a long way. We are now
ready to get to the next level,” said Tim Barber, senior vice president of
design chain business development at Avnet Electronics Marketing. “Now, it is
important for the store to become an open community and enable other CPU ISAs
– at the same time, we remain committed in our support of ARM ecosystem

“The move to expand the Embedded Software Store with support of a broader base
of CPU architectures provides customers more options and choices for their
embedded designs,” said Ritesh Tyagi, vice president of marketing for Renesas
Electronics America. “Customers now have easy access to IP from partners
supporting Renesas MCUs to help them quickly and effectively build
differentiated solutions on top of the company’s world-leading MCU hardware

“Whether you are a networking, consumer, industrial or automotive systems
designer, Freescale is committed to providing solutions that work for you,
meeting both your design and performance specifications,” said John Anguiano,
senior manager for Partner, Channel, and Sales Enablement Marketing at
Freescale. “The Embedded Software Store has been an important option for
customers seeking software supporting our products, and this latest
development brings an outstanding suite of options to the design community as
they continue to innovate on next generation technology.”

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About Avnet Electronics Marketing

Avnet Electronics Marketing is an operating group of Phoenix-based Avnet, Inc.
that serves electronic original equipment manufacturers (EOEMs) and electronic
manufacturing services (EMS) providers in more than 80 countries, distributing
electronic components and embedded systems from leading manufacturers and
providing associated design-chain, supply-chain and value-added integration
services. The group's website is located at

About Avnet, Inc.

Avnet, Inc. (NYSE: AVT), a Fortune 500 company, is one of the largest
distributors of electronic components, computer products and embedded
technology serving customers globally. Avnet accelerates its partners' success
by connecting the world's leading technology suppliers with a broad base of
customers by providing cost-effective, value-added services and solutions. For
the fiscal year ended June 29, 2013, Avnet generated revenue of $25.5 billion.
For more information, visit


Avnet Electronics Marketing
Heidi Elliott, 480-643-7584
Director, Marketing Communications
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