Vera Bradley Announces Two Key Hires -- VP, Merchandising and VP, Global Production

Vera Bradley Announces Two Key Hires -- VP, Merchandising and VP, Global
Production

FORT WAYNE, Ind., April 17, 2014 (GLOBE NEWSWIRE) -- Vera Bradley, Inc.
(Nasdaq:VRA) ("Vera Bradley" or the "Company") today announced two key
additions to its management team. Rosemary Ricketts will join the Company as
Vice President, Merchandising on April 21, and Steve Bohman will join the
Company as Vice President, Global Production on April 28.

Sue Fuller, Chief Merchandising Officer of Vera Bradley, noted, "Rosemary and
Steve will be great additions to the Vera Bradley team and will be key players
in driving our growth as we execute our comprehensive five-year strategic
plan."

Ricketts brings with her more than 30 years of experience in the retail and
merchandising industry. She has served as Executive Director, North America
Fashion and Home Commercial Marketing for Avon since 2011. Prior to that, she
held various merchandising and product development positions of increasing
responsibility with companies such as Kohl's, Target, The Disney Store and
Dillard's. In her new role, Rosemary will manage the seasonal assortment
planning process and will work cross-functionally with the Company's product
design, marketing and sales teams to bring Vera Bradley product to market. 

Bohman is a seasoned sourcing executive with over 25 years of experience who
has a proven track record of reducing costs and improving efficiencies. Steve
most recently served as Vice President of Global Sourcing for Radio Shack.
Prior to Radio Shack, he held various sourcing, supply chain strategy and
merchandising roles with companies such as Under Armour and J.C. Penney.
Steve will be charged with leading the development and implementation of Vera
Bradley's global sourcing strategy to support the Company's evolving
merchandising initiatives. 

Both Ricketts and Bohman will report directly to Fuller and will be based in
Fort Wayne.

About Vera Bradley, Inc.

Vera Bradley, Inc. is a leading designer of women's handbags and accessories,
luggage and travel items, eyewear, stationery and gifts. Founded in 1982 by
friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand's iconic
designs and versatile styles offer women of all ages a colorful way to
accessorize. Vera Bradley offers a unique, multi-channel sales model as well
as a focus on service and a high level of engagement with fans. Fiscal 2014
net revenues totaled approximately $536 million. The Company's commitment to
breast cancer research continues to increase its reach through the Vera
Bradley Foundation for Breast Cancer. For more information about Vera Bradley
(Nasdaq:VRA), visit www.verabradley.com/mediaroom.

Vera Bradley Safe Harbor Statement

Certain statements in this release are "forward-looking statements" made
pursuant to the safe-harbor provisions of the Private Securities Litigation
Reform Act of 1995.Such forward-looking statements reflect the Company's
current expectations or beliefs concerning future events and are subject to
various risks and uncertainties that may cause actual results to differ
materially from those that we expected, including: possible adverse changes in
general economic conditions and their impact on consumer confidence and
spending; possible inability to predict and respond in a timely manner to
changes in consumer demand; possible loss of key management or design
associates or inability to attract and retain the talent required for our
business; possible inability to maintain and enhance our brand; possible
inability to successfully implement our growth strategies or manage our
growing business; possible inability to successfully open new stores as
planned; and possible inability to sustain levels of comparable-store
sales.For a discussion of these and other risks and uncertainties that could
cause actual results to differ materially from those contained in our
forward-looking statements, please refer to "Risk Factors" in Part I, Item 1A
of our Annual Report on Form 10-K for the fiscal year ended February 1,
2014.We undertake no obligation to publicly update or revise any
forward-looking statement.Financial schedules are attached to this release.

CONTACT: Investors:
         Julia Bentley, VP of Investor Relations and Communications
         jbentley@verabradley.com
         (260) 207-5116
        
         Media:
         877-708-VERA (8372)
         Mediacontact@verabradley.com
 
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