Clean, Crisp, Fewer Clicks: the Redesigned Chase Mobile® App for iPhone®

  Clean, Crisp, Fewer Clicks: the Redesigned Chase Mobile® App for iPhone®

            Smart design simplifies, humanizes banking experience

Business Wire

NEW YORK -- April 17, 2014

Chase today debuted its new Chase Mobile App for iPhone customers, using
streamlined navigation and thoughtful design to simplify and humanize the
mobile banking experience.

“We are upgrading the Chase Mobile App because our customers are increasingly
engaged in digital banking,” said Gavin Michael, head of Digital for Consumer
and Community Banking at Chase. “We want to emulate the personal relationship
they have with our bankers, who understand their customers, know what they
need, when they need it, and how they prefer receiving it.”

Chase created 18 custom log on screens – from the cable car in San Francisco
to the Brooklyn Bridge in New York City – to help customers feel at home on
the app. The location-based screens change as the customer travels around the
country. Users must make sure they have their location services turned on to
enable this feature on the app. Additional images will be available in future
updates to the Chase Mobile App.

“Our customers also told us they want information presented to them in a
clear, relevant way.” he said. “They want speed and simplicity.”

Chase responded to customer feedback with a number of enhancements ^

  *Streamlined account navigation, for easy banking at a glance
  *Changing design colors and fonts to highlight a new activity or task
  *Faster, simpler log-in
  *Spanish-language availability
  *Personalized, location-based images with friendly greeting messages

The redesigned Chase Mobile App for iPhone ^ marks an important first step in
Chase’s digital journey. This digital transformation will touch all channels –
from branches and ATMs to online banking – to provide customers a
best-in-class, personalized experience wherever, whenever and however they
want to bank.

Chase plans to update the Chase Mobile App for Android™ later this year.

The Chase Mobile App for iPhone ^ is available for download here:

iPhone is a registered trademark of Apple, Inc., registered in the U.S. and
other countries.

Android is a trademark of Google, Inc.

About Chase

Chase is the U.S. consumer and commercial banking business of JPMorgan Chase &
Co. (NYSE:JPM), a leading global financial services firm with assets of $2.5
trillion and operations in more than 60 countries. Chase serves more than 70
million consumers and small businesses through more than 5,600 bank branches,
20,000 ATMs, credit cards, mortgage offices, and online and mobile banking as
well as through relationships with auto dealerships. More information about
Chase is available at


For Chase
Lauren Francis, 212-270-4435
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