RBC challenges top PGA TOUR members to play it forward in support of children's charities

     RBC challenges top PGA TOUR members to play it forward in support of
                             children's charities

PR Newswire

TORONTO, April 16, 2014

#RBCGolf4Kids launches with $300,000 in prize money

TORONTO, April 16, 2014 /PRNewswire/ - Proving it's not just their play on the
course, but what they do off the course that makes them good, 10 PGA TOUR
members gathered in Hilton Head, S.C. this morning to launch #RBCGolf4Kids, a
new online challenge designed to raise money and awareness for several
children's charities.

(Photo: http://photos.prnewswire.com/prnh/20140416/TO932)

#RBCGolf4Kids invites Team RBC golfers and the public to engage in a fun
social media challenge. By sharing a unique player hashtag on Twitter,
Instagram, Facebook or at www.RBCmakeyourmark.com, fans can help their
favourite player win a share of the $300,000 donation from RBC, for his or her
charity of choice.

"This friendly competition off the course will require social media prowess in
addition to top notch golf skills. You've heard of paying it forward, this is
Team RBC playing it forward," said Jane Broderick, chief brand and
communications officer, RBC. "With some of the game's most charitable golfers
on our team, we know they are equally as committed as we are to making a
difference in the lives of kids."

Golfers will compete in a series of entertaining weekly challenges - such as
sharing their best Throwback Thursday (#TBT) photo or crazy trick shot video -
and will challenge each other and fans to do the same. The ultimate winner
will be determined by the player whose hashtag is used the most. The challenge
launches today, just two days before the RBC Heritage and will wrap up at the
RBC Canadian Open, during the week of July 21 at the Royal Golf Club in
Montreal, Quebec.

"I'm proud to be part of this unique program to support Blessings in a
Backpack and all of the other incredible organizations that work tirelessly to
help children," enthused Morgan Pressel, LPGA golfer and member of Team RBC.
"I'm determined to make a difference and can't wait to take on my teammates in
what promises to be one of the most heated competitions this summer."

"We're always delighted to see our sponsors and players engage in new
campaigns to raise awareness and funds - like #RBCGolf4Kids - as golf has been
intrinsically linked to philanthropy for decades," said Ty Votaw, EVP & chief
global communications officer of the PGA TOUR. "The PGA TOUR and its
tournaments recently surpassed the $2 billion milestone in all-time charitable
giving and we're pleased to continue that legacy with this innovative
competition."

With charities from around the world as potential benefactors, these are the
organizations Team RBC is supporting:

Team RBC Player                    Charity                      Hashtag
Stephen Ames    Hull Services                                 #RBCAmes
Graham DeLaet   Children's Hospital Foundation of             #RBCDeLaet
                Saskatchewan
Luke Donald     Ronald McDonald House Charities               #RBCDonald
                Chicagoland and Northwest Indiana (RMHC-
                CNI)
Ernie Els       Els For Autism                                #RBCEls
Jim Furyk       Blessings in a Backpack                       #RBCFuryk
David Hearn     Ronald McDonald House Charities Canada        #RBCHearn
Hunter Mahan    Blessings in a Backpack                       #RBCMahan
Graeme McDowell Children's Medical Research Foundation (CMRF) #RBCMcDowell
Morgan Pressel  Blessings in a Backpack                       #RBCPressel
Brandt Snedeker Our Kids                                      #RBCSnedeker
Mike Weir       Stollery Children's Hospital Foundation       #RBCWeir

Visit rbcmakeyourmark.com for more information.

RBC GOLF
RBC proudly supports golf around the world through high profile relationships
with the PGA TOUR and Golf Canada. RBC is the Official Banking and Financial
Services partner of touring professionals David Hearn, Graham DeLaet, Graeme
McDowell, Brandt Snedeker, Hunter Mahan, Luke Donald, Jim Furyk, Ernie Els,
Matt Kuchar, Mike Weir, Stephen Ames, and Morgan Pressel. As the title sponsor
of both the RBC Heritage and the RBC Canadian Open, RBC also supports emerging
Canadian golfers through Golf Canada's grassroots developmental programming,
their Canadian Amateur Golf Championships and high performance national team.
RBC is one of North America's leading diversified financial services companies
and among the largest banks in the world, as measured by market
capitalization. For more information, visit rbc.com/golf.



SOURCE RBC

Contact:

Shauna Cook, RBC Brand Sponsorship Communications, RBC,
416-974-6286,shauna.cook@rbc.com

Alicia DeBoer, Brand & Corporate Citizenship Communications, RBC,
416-974-2131,alicia.deboer@rbc.com
 
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