RBC challenges top PGA TOUR members to play it forward in support of children's charities

RBC challenges top PGA TOUR members to play it forward in support of 
children's charities 
#RBCGolf4Kids launches with $300,000 in prize money 
TORONTO, April 16, 2014 /CNW/ - Proving it's not just their play on the 
course, but what they do off the course that makes them good, 10 PGA TOUR 
members gathered in Hilton Head, S.C. this morning to launch #RBCGolf4Kids, a 
new online challenge designed to raise money and awareness for several 
children's charities. 
#RBCGolf4Kids invites Team RBC golfers and the public to engage in a fun 
social media challenge. By sharing a unique player hashtag on Twitter, 
Instagram, Facebook or at www.RBCmakeyourmark.com, fans can help their 
favourite player win a share of the $300,000 donation from RBC, for his or her 
charity of choice. 
"This friendly competition off the course will require social media prowess in 
addition to top notch golf skills. You've heard of paying it forward, this is 
Team RBC playing it forward," said Jane Broderick, chief brand and 
communications officer, RBC. "With some of the game's most charitable golfers 
on our team, we know they are equally as committed as we are to making a 
difference in the lives of kids." 
Golfers will compete in a series of entertaining weekly challenges - such as 
sharing their best Throwback Thursday (#TBT) photo or crazy trick shot video - 
and will challenge each other and fans to do the same. The ultimate winner 
will be determined by the player whose hashtag is used the most. The challenge 
launches today, just two days before the RBC Heritage and will wrap up at the 
RBC Canadian Open, during the week of July 21 at the Royal Golf Club in 
Montreal, Quebec. 
"I'm proud to be part of this unique program to support Blessings in a 
Backpack and all of the other incredible organizations that work tirelessly to 
help children," enthused Morgan Pressel, LPGA golfer and member of Team RBC. 
"I'm determined to make a difference and can't wait to take on my teammates in 
what promises to be one of the most heated competitions this summer." 
"We're always delighted to see our sponsors and players engage in new 
campaigns to raise awareness and funds - like #RBCGolf4Kids - as golf has been 
intrinsically linked to philanthropy for decades," said Ty Votaw, EVP & chief 
global communications officer of the PGA TOUR. "The PGA TOUR and its 
tournaments recently surpassed the $2 billion milestone in all-time charitable 
giving and we're pleased to continue that legacy with this innovative 
With charities from around the world as potential benefactors, these are the 
organizations Team RBC is supporting: 

    |Team RBC Player|                        Charity         |   Hashtag  |
    |Stephen Ames   |Hull Services                           |#RBCAmes    |
    |Graham DeLaet  |Children's Hospital Foundation of       |#RBCDeLaet  |
    |               |Saskatchewan                            |            |
    |Luke Donald    |Ronald McDonald House Charities         |#RBCDonald  |
    |               |Chicagoland and Northwest Indiana (RMHC-|            |
    |               |CNI)                                    |            |
    |Ernie Els      |Els For Autism                          |#RBCEls     |
    |Jim Furyk      |Blessings in a Backpack                 |#RBCFuryk   |
    |David Hearn    |Ronald McDonald House Charities Canada  |#RBCHearn   |
    |Hunter Mahan   |Blessings in a Backpack                 |#RBCMahan   |
    |Graeme McDowell|Children's Medical Research Foundation  |#RBCMcDowell|
    |               |(CMRF)                                  |            |
    |Morgan Pressel |Blessings in a Backpack                 |#RBCPressel |
    |Brandt Snedeker|Our Kids                                |#RBCSnedeker|
    |Mike Weir      |Stollery Children's Hospital Foundation |#RBCWeir    |

Visit rbcmakeyourmark.com for more information.

RBC proudly supports golf around the world through high profile relationships 
with the PGA TOUR and Golf Canada. RBC is the Official Banking and Financial 
Services partner of touring professionals David Hearn, Graham DeLaet, Graeme 
McDowell, Brandt Snedeker, Hunter Mahan, Luke Donald, Jim Furyk, Ernie Els, 
Matt Kuchar, Mike Weir, Stephen Ames, and Morgan Pressel. As the title sponsor 
of both the RBC Heritage and the RBC Canadian Open, RBC also supports emerging 
Canadian golfers through Golf Canada's grassroots developmental programming, 
their Canadian Amateur Golf Championships and high performance national team. 
RBC is one of North America's leading diversified financial services companies 
and among the largest banks in the world, as measured by market 
capitalization. For more information, visit rbc.com/golf.

Shauna Cook, RBC Brand Sponsorship Communications, RBC, 
Alicia DeBoer, Brand & Corporate Citizenship Communications, RBC,  
Image with caption: "Team RBC golfers gathered in Hilton Head at the RBC 
Heritage to launch #RBCGolf4Kids, an online challenge designed to raise money 
and awareness for children's charities. They marked the occasion with a group 
selfie - dubbed the 'golfie' - including Hunter Mahan, Graeme McDowell, David 
Hearn, Jim Furyk (left to right, front row); Graham DeLaet, Mike Weir, Luke 
Donald (left to right, second row); Brandt Snedeker, Stephen Ames (left to 
right, third row); Matt Kuchar (back row). (CNW Group/RBC)". Image available 
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