RBC challenges top PGA TOUR members to play it forward in support of children's charities

 RBC challenges top PGA TOUR members to play it forward in support of  children's charities  #RBCGolf4Kids launches with $300,000 in prize money  TORONTO, April 16, 2014 /CNW/ - Proving it's not just their play on the  course, but what they do off the course that makes them good, 10 PGA TOUR  members gathered in Hilton Head, S.C. this morning to launch #RBCGolf4Kids, a  new online challenge designed to raise money and awareness for several  children's charities.  #RBCGolf4Kids invites Team RBC golfers and the public to engage in a fun  social media challenge. By sharing a unique player hashtag on Twitter,  Instagram, Facebook or at www.RBCmakeyourmark.com, fans can help their  favourite player win a share of the $300,000 donation from RBC, for his or her  charity of choice.  "This friendly competition off the course will require social media prowess in  addition to top notch golf skills. You've heard of paying it forward, this is  Team RBC playing it forward," said Jane Broderick, chief brand and  communications officer, RBC. "With some of the game's most charitable golfers  on our team, we know they are equally as committed as we are to making a  difference in the lives of kids."  Golfers will compete in a series of entertaining weekly challenges - such as  sharing their best Throwback Thursday (#TBT) photo or crazy trick shot video -  and will challenge each other and fans to do the same. The ultimate winner  will be determined by the player whose hashtag is used the most. The challenge  launches today, just two days before the RBC Heritage and will wrap up at the  RBC Canadian Open, during the week of July 21 at the Royal Golf Club in  Montreal, Quebec.  "I'm proud to be part of this unique program to support Blessings in a  Backpack and all of the other incredible organizations that work tirelessly to  help children," enthused Morgan Pressel, LPGA golfer and member of Team RBC.  "I'm determined to make a difference and can't wait to take on my teammates in  what promises to be one of the most heated competitions this summer."  "We're always delighted to see our sponsors and players engage in new  campaigns to raise awareness and funds - like #RBCGolf4Kids - as golf has been  intrinsically linked to philanthropy for decades," said Ty Votaw, EVP & chief  global communications officer of the PGA TOUR. "The PGA TOUR and its  tournaments recently surpassed the $2 billion milestone in all-time charitable  giving and we're pleased to continue that legacy with this innovative  competition."  With charities from around the world as potential benefactors, these are the  organizations Team RBC is supporting:         _____________________________________________________________________     |Team RBC Player|                        Charity         |   Hashtag  |     |_______________|________________________________________|____________|     |Stephen Ames   |Hull Services                           |#RBCAmes    |     |_______________|________________________________________|____________|     |Graham DeLaet  |Children's Hospital Foundation of       |#RBCDeLaet  |     |               |Saskatchewan                            |            |     |_______________|________________________________________|____________|     |Luke Donald    |Ronald McDonald House Charities         |#RBCDonald  |     |               |Chicagoland and Northwest Indiana (RMHC-|            |     |               |CNI)                                    |            |     |_______________|________________________________________|____________|     |Ernie Els      |Els For Autism                          |#RBCEls     |     |_______________|________________________________________|____________|     |Jim Furyk      |Blessings in a Backpack                 |#RBCFuryk   |     |_______________|________________________________________|____________|     |David Hearn    |Ronald McDonald House Charities Canada  |#RBCHearn   |     |_______________|________________________________________|____________|     |Hunter Mahan   |Blessings in a Backpack                 |#RBCMahan   |     |_______________|________________________________________|____________|     |Graeme McDowell|Children's Medical Research Foundation  |#RBCMcDowell|     |               |(CMRF)                                  |            |     |_______________|________________________________________|____________|     |Morgan Pressel |Blessings in a Backpack                 |#RBCPressel |     |_______________|________________________________________|____________|     |Brandt Snedeker|Our Kids                                |#RBCSnedeker|     |_______________|________________________________________|____________|     |Mike Weir      |Stollery Children's Hospital Foundation |#RBCWeir    |     |_______________|________________________________________|____________|  Visit rbcmakeyourmark.com for more information.  RBC GOLF RBC proudly supports golf around the world through high profile relationships  with the PGA TOUR and Golf Canada. RBC is the Official Banking and Financial  Services partner of touring professionals David Hearn, Graham DeLaet, Graeme  McDowell, Brandt Snedeker, Hunter Mahan, Luke Donald, Jim Furyk, Ernie Els,  Matt Kuchar, Mike Weir, Stephen Ames, and Morgan Pressel. As the title sponsor  of both the RBC Heritage and the RBC Canadian Open, RBC also supports emerging  Canadian golfers through Golf Canada's grassroots developmental programming,  their Canadian Amateur Golf Championships and high performance national team.  RBC is one of North America's leading diversified financial services companies  and among the largest banks in the world, as measured by market  capitalization. For more information, visit rbc.com/golf.    SOURCE  RBC  Shauna Cook, RBC Brand Sponsorship Communications, RBC,  416-974-6286,shauna.cook@rbc.com  Alicia DeBoer, Brand & Corporate Citizenship Communications, RBC,   416-974-2131,alicia.deboer@rbc.com  Image with caption: "Team RBC golfers gathered in Hilton Head at the RBC  Heritage to launch #RBCGolf4Kids, an online challenge designed to raise money  and awareness for children's charities. They marked the occasion with a group  selfie - dubbed the 'golfie' - including Hunter Mahan, Graeme McDowell, David  Hearn, Jim Furyk (left to right, front row); Graham DeLaet, Mike Weir, Luke  Donald (left to right, second row); Brandt Snedeker, Stephen Ames (left to  right, third row); Matt Kuchar (back row). (CNW Group/RBC)". Image available  at:   http://photos.newswire.ca/images/download/20140416_C9802_PHOTO_EN_39335.jpg  To view this news release in HTML formatting, please use the following URL:  http://www.newswire.ca/en/releases/archive/April2014/16/c9802.html  CO: RBC ST: Ontario NI: FIN *  
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