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Idea Partners With Acotel Interactive India to Launch Skill-based Mobile Gaming Service

   Idea Partners With Acotel Interactive India to Launch Skill-based Mobile                                 Gaming Service    PR Newswire    MUMBAI, April 16, 2014  MUMBAI, April 16, 2014 /PRNewswire/ --  Acotel Interactive India Private Ltd. and Idea Cellular, India's 3 ^rd largest telecom operator, have partnered tolaunchskill-based mobile gaming service to mobile users in India.  The first product that is being launched in India is called 'SkillDerby', which will allow over 130 million Idea users to play and enjoy high quality and challenging games on their smartphones, without having to download them. Android and iOS users on the Idea network can enjoy playing these exciting games on their mobile browser. Both prepaid and postpaid users can access the service on all 2G and 3G enabled smartphones.  According to Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular, "Idea has always innovated to offer unique products and services to our customers while keeping in mind convenience and affordability. We find the gaming concept of SkillDerby very innovative and foresee its strong potential in the Indian market."  "Acotel Interactive India Private Limited is dedicated and excited about this product launch with Idea Cellular and looks forward to a successful partnership," said Acotel Interactive India CEO Cristian Carnevale.  SkillDerby is a skill-based fun and exciting portal of HTML5 games for Idea Cellular smartphone users. SkillDerby offers a catalog of games such as Jelly Slide, Bank Bandit, Fish Foodies, Maniac Traffic etc., which have enjoyed a great success worldwide. Idea users can subscribe to the service through http://landing.skillderby.in/l1 / and enjoy playing the exciting portfolio of games offered on their smartphones.  This product has achieved milestone success in other markets with Acotel Interactive Inc.  About Acotel   Based out of Mumbai, Acotel Interactive India Private Ltd. focuses on providing digital entertainment services starting with casual skill-based mobile gaming services. Acotel Interactive India Private Ltd. is a subsidiary of Acotel Interactive Inc. headquartered in New York. Acotel Interactive Inc. creates engaging digital products and services for consumers. Their growing library of brands includes offerings in mobile entertainment, casual gaming, social network-based dating, skill-based game tournaments and more. Acotel Interactive Inc. has a strong and successful business presence in more than 20 countries covering Europe, Australia, Americas, Africa and Asia where each year new markets are added to their portfolio.  About Idea Cellular   Idea Cellular is India's 3rdlargest national mobile operator, with more than 130 million subscribers. With traffic in excess of 1.75 billion minutes a day, Idea ranks among the Top 10 country operators in the world. Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.  Idea Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. The group ranks number 4 globally and number 1 in the Asia Pacific in the 2011 Top Companies for Leaders (TCFL) study conducted by Aon Hewitt, Fortune (the Global Business Magazine) and the RBL Group. It operates in 36 countries, and is anchored by more than 136,000 employees belonging to 42 nationalities. More information on Idea Cellular is available at http://www.ideacellular.com and on the Aditya Birla Group at http://www.adityabirla.com .  Forfurtherinformation,pleasecontact:  Idea Cellular Limited  Shivanjali Singh, Corporate Affairs, New Delhi, shivanjali.singh@idea.adityabirla.com , 91-9911005955  Acotel Interactive India Private Limited  Priyanka Singh, Country Manager, Mumbai, priyanka.singh@acotel.com , 91-9167541048