Idea Partners With Acotel Interactive India to Launch Skill-based Mobile Gaming Service

   Idea Partners With Acotel Interactive India to Launch Skill-based Mobile
                                Gaming Service

  PR Newswire

  MUMBAI, April 16, 2014

MUMBAI, April 16, 2014 /PRNewswire/ --

Acotel Interactive India Private Ltd. and Idea Cellular, India's 3 ^rd largest
telecom operator, have partnered tolaunchskill-based mobile gaming service
to mobile users in India.

The first product that is being launched in India is called 'SkillDerby',
which will allow over 130 million Idea users to play and enjoy high quality
and challenging games on their smartphones, without having to download them.
Android and iOS users on the Idea network can enjoy playing these exciting
games on their mobile browser. Both prepaid and postpaid users can access the
service on all 2G and 3G enabled smartphones.

According to Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular, "Idea
has always innovated to offer unique products and services to our customers
while keeping in mind convenience and affordability. We find the gaming
concept of SkillDerby very innovative and foresee its strong potential in the
Indian market."

"Acotel Interactive India Private Limited is dedicated and excited about this
product launch with Idea Cellular and looks forward to a successful
partnership," said Acotel Interactive India CEO Cristian Carnevale.

SkillDerby is a skill-based fun and exciting portal of HTML5 games for Idea
Cellular smartphone users. SkillDerby offers a catalog of games such as Jelly
Slide, Bank Bandit, Fish Foodies, Maniac Traffic etc., which have enjoyed a
great success worldwide. Idea users can subscribe to the service through / and enjoy playing the exciting portfolio of
games offered on their smartphones.

This product has achieved milestone success in other markets with Acotel
Interactive Inc.

About Acotel 

Based out of Mumbai, Acotel Interactive India Private Ltd. focuses on
providing digital entertainment services starting with casual skill-based
mobile gaming services. Acotel Interactive India Private Ltd. is a subsidiary
of Acotel Interactive Inc. headquartered in New York. Acotel Interactive Inc.
creates engaging digital products and services for consumers. Their growing
library of brands includes offerings in mobile entertainment, casual gaming,
social network-based dating, skill-based game tournaments and more. Acotel
Interactive Inc. has a strong and successful business presence in more than 20
countries covering Europe, Australia, Americas, Africa and Asia where each
year new markets are added to their portfolio.

About Idea Cellular 

Idea Cellular is India's 3rdlargest national mobile operator, with more than
130 million subscribers. With traffic in excess of 1.75 billion minutes a day,
Idea ranks among the Top 10 country operators in the world. Using the latest
in technology, Idea provides world-class service delivery through the most
extensive network of customer touch points. Idea is listed on the National
Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.

Idea Cellular is an Aditya Birla Group Company, India's first truly
multinational corporation. The group ranks number 4 globally and number 1 in
the Asia Pacific in the 2011 Top Companies for Leaders (TCFL) study conducted
by Aon Hewitt, Fortune (the Global Business Magazine) and the RBL Group. It
operates in 36 countries, and is anchored by more than 136,000 employees
belonging to 42 nationalities. More information on Idea Cellular is available
at and on the Aditya Birla Group at .


Idea Cellular Limited

Shivanjali Singh, Corporate Affairs, New Delhi, , 91-9911005955

Acotel Interactive India Private Limited

Priyanka Singh, Country Manager, Mumbai, ,
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