100 Million Smoke Alarms Needed In U.S. Homes, According To Industry Study

  100 Million Smoke Alarms Needed In U.S. Homes, According To Industry Study

Consumers Can Gain Optimum Protection with Style Thanks to Affordable Product

PR Newswire

AURORA, Ill., April 15, 2014

AURORA, Ill., April 15, 2014 /PRNewswire/ --Is your home among those that
lack one of the whopping 100 million smoke alarms needed in residences today?

Packing all the power of an advanced photoelectric smoke alarm into a
miniature design, the hottest product in fire safety, the First Alert(R)
Atom(TM), is a 2013 Chicago Innovation Award winner.

The Vision 20/20 Project, a fire prevention initiative of the Institution of
Fire Engineers, U.S. Branch, estimates a need for more than 100 million smoke
alarms in U.S. homes today*, based on field experience indicating far more
consumers have non-working alarms – or none at all – than previously thought.

"Many people don't think a fire will happen in their home, so they neglect
alarms for years – and that means far too many people are unprepared," said
Jim Crawford, Project Manager for Vision 20/20. "Having enough working alarms,
and knowing what to do when they go off, can mean the difference between life
and death in a home fire." 

This huge number indicates people likely need to install additional alarms
throughout their house.

To ensure your home is best protected from fire, as well as the dangers of
carbon monoxide (CO) exposure, First Alert, the most trusted name in home
safety**, advises following guidelines set by the National Fire Protection
Association (NFPA). 

The NFPA (www.nfpa.org) recommends homes should have smoke alarms installed
inside every bedroom, outside each sleeping area and on every level of the
home, including the basement, and one CO alarm on each level and in a central
location outside each sleeping area.

"To put this into perspective, the average-sized home in America – a
two-story, three-bedroom house – needs a minimum of five smoke alarms and four
carbon monoxide alarms," said Deborah Hanson, director of external affairs at
First Alert.

New Alarms Offer Safety with Style

Consumers now have the opportunity to easily achieve this optimum protection
at an affordable cost, and do so with attractive alarms that can complement
any home decor. First Alert is the first major manufacturer to introduce
alarms offering "safety with a sense of style" and recently unveiled two new
series of alarms that blend high tech with high design.

The First Alert Atom™ alarm and the First Alert Maximum Protection alarm
series feature minimalist, non-intrusive designs while also providing the
highest levels of affordable protection from the threats of fire and carbon

Vast departures from their bulkier counterparts, First Alert's new Atom and
Maximum Protection alarms are a fraction of the size of traditional alarms and
can be installed discretely on either a wall or a ceiling. Both alarms also
feature breakthrough technology to help reduce the occurrence of nuisance

"The traditional spring home improvement season is an ideal time for consumers
to increase household protection and do it in a fashionable way," said Hanson.
"These new series include sleek, contemporary models that reflect today's
trend toward more streamlined profiles that blend beautifully with any home

Atom Smoke and Fire Alarm

Packing all the power of an advanced photoelectric smoke alarm into a
miniature design, First Alert's new Atom Smoke and Fire Alarm weighs in at
less than two ounces. The Atom is the smallest alarm available from First
Alert with a compact design that blends seamlessly into any wall or ceiling.
Currently offered in a sleek, contemporary white, the Atom is available in a
number of decorative finishes including wood grain, stainless steel and

"We designed this alarm based on feedback from architects, interior designers
and homeowners seeking an alarm option that offers superior performance and
pleasing aesthetics," said Hanson. "The Atom gives smoke alarms a high-style
look that we're so accustomed to seeing from other home appliances."

The Atom also features revolutionary micro technology with an advanced smoke
entry system for fewer false alarms, and a loud, penetrating siren to reach
the whole home. The alarm's accompanying long-life battery ensures continued
protection for an extended period.

The Atom has earned a number of industry honors for its design and
performance, including winning a 2013 Chicago Innovation Award.

Maximum Protection Alarms

Measuring less than one inch thick, the First Alert Maximum Protection Smoke
Alarms and Combination Smoke and Carbon Monoxide Alarms are a sleek
alternative to traditional alarms, providing a less obtrusive option for
style-centric consumers.

As the new standard of excellence, the Maximum Protection alarms feature a
patented smoke entry system that allows smoke to have a more direct path to
the nuisance-resistant photoelectric smoke sensor. This innovative system
helps to prevent possible dangerous, but frequent, alarm deactivation due to
battery removal.

The combination smoke and carbon monoxide models also offer a voice and
location feature, which alerts residents with a loud, pre-recorded and
tamper-proof human voice to the threat of smoke or carbon monoxide, as well as
the specific location of the hazard within the home.

For more information, visit www.firstalert.com.

* Based on experience with home safety visits in communities across the U.S. –
estimated range provided by TriData, a Division of System Planning

** First Alert Brand Trust Survey, April 2012 – Results are based on the
responses of 1,000 adults, ages 18 and older, living in the United States who
completed a telephone survey, April 26-29, 2012. Results are accurate to +/-3
percent points with a 95 percent confidence level and can be generalized to
the entire U.S. adult population. For more information or a copy of the
complete survey and results, contact Tim Young at LCWA: 312/565-4628 or

About BRK Brands, Inc.

BRK Brands, Inc. (Aurora, IL), is a fully owned subsidiary of Jarden
Corporation NYSE:JAH, a leading provider of niche consumer products used in
and around the home. For 50 years, BRK Brands, Inc. has been the manufacturer
of First Alert^®-branded home-safety products, the most trusted and recognized
safety brands in America. BRK^® Brands designs and develops innovative safety
solutions including Tundra^® Fire Extinguishing Spray, ONELINK^® wireless
alarms and a comprehensive line of smoke alarms, carbon monoxide alarms, fire
extinguishers and escape ladders to protect what matters most. Such products
are also marketed under the BRK Electronics^® brand, The Professional Standard
for the builder and contractor audiences. BRK Brands, Inc. products are found
in more than 30 countries worldwide. For more information, visit
http://www.firstalert.com or http://www.brkelectronics.com.

About Jarden Corporation

Jarden Corporation is a leading provider of a diverse range of consumer
products with a portfolio of over 120 trusted, quality brands sold globally.
Jarden operates in three primary business segments through a number of well
recognized brands, including: Outdoor Solutions: Abu Garcia®, AeroBed®,
Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Greys®, Gulp!®,
Hardy®, Invicta®, K2®, Madshus®, Marker®, Marmot®, Mitchell®, PENN®,
Rawlings®, Ride®, Sevylor®, Shakespeare®, Stearns®, Stren®, Trilene®, Volkl®,
Worth® and Zoot®; Consumer Solutions: Bionaire®, Breville®, Crock-Pot®,
FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®,
Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded
Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®,
Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®,
Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, ProPak®,
Quickie®, Spontex®, Tigex® and Yankee Candle®. Headquartered in Florida,
Jarden ranks #383 on the Fortune 500 and has over 30,000 employees worldwide.
For further information about Jarden, please visit www.jarden.com.

©2014 BRK Brands, Inc., Aurora, IL 60504. All rights reserved.

First Alert^® is a registered trademark of The First Alert Trust, Aurora, IL

BRK Electronics^® is a registered trademark of BRK Brands, Inc., Aurora, IL

NYSE is a registered service mark of NYSE Group, Inc.

Photo - http://photos.prnewswire.com/prnh/20131031/CG08239

SOURCE First Alert

Website: http://www.firstalert.com
Contact: Samantha Frost or Lindsey Lucenta, L.C. Williams & Associates, P:
312-565-3900 or 800-837-7123, E: sfrost@lcwa.com or llucenta@lcwa.com
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