Meet Disruptive Innovators on BrightTALK With New Business Strategies
SAN FRANCISCO, CA -- (Marketwired) -- 04/15/14 -- BrightTALK, the
rapidly growing marketing platform powering webinars and videos for
business professionals, announced today the launch of a new thought
leadership interview series hosted by Christine Crandell that will
share the best practices and success strategies of market leaders.
This live and interactive video series with C-suite executives of
disruptive brands will discuss emerging trends, share best practices
and highlight how these innovation-first leaders have transformed
their sales and marketing teams to be high-performing customer-led
"BrightTALK is where professionals go to get inspired by valuable
insights, share knowledge and inform better decisions," said
BrightTALK CEO Paul Heald. "We are delighted to bring these thought
leaders on to our platform and share their knowledge with
professionals around the world."
The Q2 2014 program schedule includes disruptors from Intuit,
Demandbase and Jive Software:
-- Growth-Hacking: Real or Fad
Interview with Greg Ott, Intuit's VP of
Marketing for QuickBooks Online
How is growth-hacking applicable to
larger organizations and can it help to reverse marketing's cred as
corporate bad boy?
Featured in the Analytics and Optimization Summit
on BrightTALK April 16
-- The Missing Link: Why Sales and Marketing Struggle with Revenue
Interview with Amit Varshneya, Demandbase's VP of Strategy and
Why don't sales and marketing programs convert
into revenue despite the high adoption of social, mobile, automation
and complex campaigns?
Featured in the Sales Productivity Summit on
BrightTALK May 15
-- Creative Destruction of Marketing
Interview with Tony Zingale,
Chairman and CEO and Elisa Steele, EVP of Strategy and CMO of Jive
Why is the role of the CMO under such intense scrutiny? How
much revenue should the CMO be accountable for and who should own the
Featured in the Marketing and Sales Alignment
Summit on BrightTALK June 18
Christine Crandell, President of New Business Strategies, is the
program's host. Christine is widely published in BusinessWeek, B2B
Marketing, Investor Business Daily, CMO.com, Sandhill.com, and a
blogger for Huffington Post, Forbes, and CMSWire. Her thought
leadership was recognized by MarketingProfs as one of three "B2B
Luminary" finalists in 2013, by the SLMA as one of the top twenty
women in Sales and Marketing and one of the top 15 influential
leaders in sales and lead management.
"I'm excited to bring leaders from a wide variety of companies to
BrightTALK's communities to share their perspectives and sales and
marketing secrets," Christine Crandell shares. "This convenient,
online format enables anyone, anywhere to learn from these thought
leaders and participate in the discussion."
Each month's live interview will be part of a BrightTALK Summit.
Sales and marketing professionals from all company sizes and
industries are encouraged to participate as guests share practical
advice that participants can implement in their roles.
Join us for these monthly events:
-- Visit www.brighttalk.com
-- Sign up for a free BrightTALK account
-- Search for "disruptive innovators"
-- Register to attend
BrightTALK provides a video and webinar platform for
professionals and their communities. Every day thousands of thought
leaders are actively sharing their insights, their ideas and their
most up-to-date knowledge with professionals all over the globe
through the technologies that BrightTALK has created.
About New Business Strategies
New Business Strategies is a consulting firm helping companies turn
customer experience into their biggest sales and brand
415 625 1516
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