Atari and Pariplay Announce a Worldwide Long Term Strategic Partnership to Bring Atari Classic Brands to Real Money Gambling

Atari and Pariplay Announce a Worldwide Long Term Strategic Partnership to 
Bring Atari Classic Brands to Real Money Gambling
Atari and Pariplay to Create a Custom Atari iGaming Platform;
Pariplay to Also Develop and Distribute Atari-Branded Games Through
the Pariplay Network 
NEW YORK, NY and EDISON, NJ -- (Marketwired) -- 04/15/14 --  Atari,
one of the world's most recognized publishers and producers of
interactive entertainment, and Pariplay, part of a joint venture with
Majesco Entertainment Company (NASDAQ: COOL) and a high-performance
gaming technology company and developer of iGaming and iLottery
programs, today announced a strategic partnership to launch Atari's
video game brands across real money gambling formats, including
iLottery, social, online and mobile platforms. In addition, Pariplay
will distribute Atari branded games throughout the Pariplay network.  
Slated for launch in Q4, the Atari real money gambling web site will
feature games from the Company's robust portfolio of iconic
properties, including arcade classics like Centipede(R),
Asteroids(R), Tempest(R), Pong(R), and Missile Command(R), among
Furthermore, all games will be available in the Pariplay network for
operators to run these games through their sites. Pariplay designates
several of the most successful Atari brands to its iLottery network
enabling lotteries to host the next generation of fixed-odds and
predetermined outcome games.  
"Atari was a pioneer in the interactive entertainment space, having
built tremendous brand equity through their rich suite of beloved
brands," said Gili Lisani, CEO Pariplay. "We are proud to steward
their entry into the evolving iGaming category where players can
engage with their properties in exciting new ways."  
Added Fred Chesnais, Chief Executive Officer of Atari, Inc.: 
"Pariplay's expertise in the real money gambling category coupled
with their solid back-end architecture makes them an ideal partner.
This initiative, coupled with our recent FlowPlay social casino
announcement, supports our broader vision to expand Atari's legacy
properties outside of the gaming field."  
Pariplay remains focused on bringing premier entertainment properties
to the iGaming and iLottery arena via its own established network and
proprietary leading technology. The Company is part of a joint
venture with Majesco Entertainment Company which helps accomplish
this objective through a unique synergy across teams and resources.  
About Pariplay
 Pariplay, Ltd., a licensed online gambling operator
headquartered in the Isle of Man, provides full turnkey solutions for
the expanding international gaming and national lotteries markets.
Utilizing its specialized knowledge of the gaming industry along with
its proprietary gaming technologies, Pariplay operates both fixed
odds and random based online and mobile games for use in real money
online games, social casinos and lottery systems. Pariplay's parent
company, GMS Entertainment, is 50% owned by video game publisher
Majesco Entertainment Company. For more information, please visit our
website at 
About Majesco Entertainment Company
 Majesco Entertainment Company is
an innovative developer, marketer, publisher and distributor of
interactive entertainment for consumers around the world. Building on
more than 25 years of operating history, the company develops and
publishes a wide range of video games on console, handheld and mobile
platforms, as well as digital networks through its Midnight City
label. Majesco also owns 50% of GMS Entertainment, the parent company
of online gaming company Pariplay, which specializes in iGaming,
iLottery and social gaming. Majesco is headquartered in Edison, NJ
and the company's shares are traded on the Nasdaq Stock Market under
the symbol: COOL. More info can be found online at or
on Twitter at 
About Atari
 Atari ( is a multi-platform, global
interactive entertainment and licensing company. Atari owns and/or
manages a portfolio of more than 200 games and franchises, including
world renowned brands like Asteroids(R), Centipede(R), Missile
Command(R) and Pong(R), (which were part of the classic gaming
innovations from Atari founded in 1972), Test Drive(R), and
RollerCoaster Tycoon(R). Atari capitalizes on these powerful
properties by delivering compelling games online (including browser,
mobile and digital download), for PC, smartphones and tablets and
other connected devices. As a licensor, Atari extends its brand and
franchises into other media, merchandising and publishing categories. 
Copyright 2014 Atari Interactive, Inc. All rights reserved. Atari
word mark and logo are trademarks owned by Atari Interactive, Inc. 
For additional information, please contact: 
Gili Lisani
Founder & CEO 
Majesco Entertainment:
Michael Vesey
Chief Financial Officer
Tony Chien
Senior Director of Marketing 
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