Shamrock Foods Chooses XRS for Mobile Fleet Optimization

Shamrock Foods Chooses XRS for Mobile Fleet Optimization 
Top Foodservice Distributor Seeks Next-Generation ROI in Fleet
Optimization Solutions 
CINCINNATI, OH  -- (Marketwired) -- 04/15/14 --  XRS Corporation
(formerly Xata Corporation) (NASDAQ: XRSC), the leader in mobile
fleet optimization solutions, today announced Shamrock Foods -- a
nationally-ranked manufacturer and distributor of quality food
products -- has selected XRS mobile fleet optimization and its unique
Mobile Application Programming Interface to improve customer service,
comply with FMCSA regulations and leverage technology investments
across the company and fleet. 
Shamrock Foods chose XRS for its unique ability to build driver
workflows in a standard environment. Shamrock will use rugged
handhelds that run the XRS application for compliance and truck
performance data, in conjunction with proof of delivery applications
from Systems Application Engineering, Inc. (SAE). Drivers will now
have one seamless application for both critical tasks. The 500-truck
fleet did this by walking away from the traditional big box, fixed
modem, single purpose, expensive hardware and on-board computers. 
"As a leading distributor of food and dairy products, Shamrock Foods
is continuously seeking new ways to leverage technology investments
to maintain a safe, reliable and efficient fleet," said Jay Coughlan,
chairman and chief executive officer of XRS Corporation. "With XRS,
Shamrock will achieve an entirely new level of performance and ROI
with its fleet optimization investment, establishing a true
competitive advantage for their business and simplifying the entire
fleet management experience." 
Shamrock Foods is an established leader in implementing
technology-based solutions for its customers and has long utilized
emerging technology, including customized order-entry and
proof-of-delivery systems for load manifests and invoices. 
The company turned to XRS to provide FMCSA Hours of Service
compliance data on a mobile device. Systems Application Engineering,
Inc. (SAE) provided the applications interface and used the XRS
Mobile Application Programming Interface (API) to allow seamless
switching between the XRS electronic driver logs and SAE's Driver Pro
System that Shamrock uses for its proof-of-delivery solution. 
Using the Mobile API from XRS, Shamrock enables delivery
professionals to work from one simple workflow using the same devices
in and out of the cab, leading to a safe and compliant fleet without
the need for traditional on-board computers.  
"We know that advances in technology are crucial for driving cost out
of the distribution channel and making delivery of our goods and
services more accurate and efficient," said Johnny Mullins,
transportation manager for Shamrock Foods. "We evaluated traditional
on-board computers and were dissatisfied with the expensive hardware,
limited ability to build custom workflows, and mobile as an
afterthought. XRS will help Shamrock leverage its current technology
investments in handheld devices and proof-of-delivery applications,
while guaranteeing we are optimizing our fleet for compliance, fuel
management, idle time monitoring and driver productivity. We are
confident that XRS puts the best available technology in our drivers'
hands and ensures we are keeping current with FMCSA regulations and
the upcoming ELD mandate." 
The XRS mobile platform runs on more than 50 types of mobile devices
and automatically transmits vehicle and operator data directly to a
management dashboard, providing compliance for the upcoming mandate
for electronic logging devices. With XRS, there are no up-front
hardware costs and no capital requirements. Every XRS package
includes an XRS Relay in-cab device that communicates via Bluetooth
with the driver's existing smartphone or tablet.  
About XRS Corporation 
XRS Corporation (formerly Xata Corporation) delivers mobile
compliance and fleet management software solutions to the trucking
industry to maintain regulatory compliance and slash operating costs.
XRS is leading the trucking industry's migration to mobile devices
for collecting and analyzing compliance and management data. Its
existing mobility-based products are low-cost and easy-to-install
solutions that run on smartphones, tablets and rugged handhelds --
devices often owned by drivers, themselves. XRS has sales and
distribution partnerships with the major wireless carriers in the
U.S. and Canadian trucking industry.  
Through XRS, fleet managers, dispatchers and drivers collect, sort,
view and analyze data to help reduce costs, increase safety, attain
compliance with governmental regulations, and improve customer
satisfaction -- all through their mobile devices. 
For more information, visit or call 1.800.745.9282. 
About Shamrock Foods 
Shamrock Foods Company is the umbrella for Shamrock Farms, the
largest dairy in the Southwest, and Shamrock Foods, a top national
foodservice distributor. Shamrock Foods distributes fresh and frozen
foods, specialty items and gourmet foods to food service customers.
It also distributes dairy products to supermarkets and convenience
stores in the southwestern states. Shamrock manufactures its own
dairy products under the Shamrock Farms label. In 1922, W.T.
McClelland started Shamrock Farms with 20 cows and a Model T truck.
The company is now the largest family owned dairy in the Southwest,
with over 10,000 head of cattle and now has a full line of organic
and conventional dairy products, including its "on-the-go" extended
shelf life milk. 
Ryan Barnett
XRS Corporation
David Hlavac
Bellmont Partners
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