Kerry Washington to Narrate Steve Stoute's The Tanning of America Audiobook

 Kerry Washington to Narrate Steve Stoute's The Tanning of America Audiobook

PR Newswire

NEW YORK, April 15, 2014

NEW YORK, April 15, 2014 /PRNewswire/ --Steve Stoute's acclaimed 2011 book,
The Tanning of America:How Hip-Hop Created a Culture that Rewrote the Rules
of the New Economy, is now available as an audiobooknarratedby Scandal star
Kerry Washington. A portion of the proceeds from the book, which presents an
insider's view of how the transcendent power of popular culture is helping
reinvigorate and revitalize the American dream, will go toward Washington's
charity, the President's Committee on the Arts and the Humanities.

The Tanning of America serves as a pop culture anthology that chronicles the
impact of hip-hop on the economy over the last thirty years. Stoute traces how
the "tanning" phenomenon raised a generation that has the same mental
complexion based on shared experiences and values, rather than the demographic
boxes that have been used to a fault by corporate America. The Tanning of
America provides a translation guide to bridge the language gap and engage the
most powerful market force in the history of our country. The book was
transformed into a four-part VH1 Rock Doc, The Tanning of America: How Hip Hop
Changed Us, which aired in February of 2014.

"I chose Kerry Washington to narrateThe Tanning of Americafor the audio
format because she represents a generationthat pushed boundaries in order to
be heard and respected," said Stoute. "Throughout her career, she has
exemplified what it means to be an artist, a humanitarian, and a political
activist. I'm honored she agreed to read the book and represent the values of

"I am honored to play a small role in bringing this important book to the
world," said Washington. "By examining hip-hop through the lenses of
ethnomusicology, marketing analysis, sociology and Stoute's own personal
reflections as a cultural pioneer, The Tanning of America helps us to
understand how the American dream has and continues to be redefined by the
transformative forces of inclusivity and aspirational drive embodied in the
journey of hip-hop and pop culture."

The Tanning of America audiobook is available on iTunes, Audible and
everywhere audiobooks are sold.

About Steve Stoute:  A powerful innovator in brand marketing, Steve Stoute has
made a career out of identifying and activating a new generation of consumers
to help Fortune 500 companies thrive in the world of popular culture.He is
the founder and chief executive officer of the industry-leading marketing firm
Translation, whose client roster includes iconic brands such asMcDonald's,
Anheuser-Busch InBev, State Farm, Target, Coca-Cola and Lady Gaga. In 2014,
Stoute was recognized as one ofFast Company'sMost Creative People in
Business, and in 2013,Advertising Agenamed him Executive of the Year.Much
of Translation's work is based on Stoute's philosophy about the changing
landscape of American culture and how people are all moving toward a shared
mental complexion.

About Kerry Washington: A versatile, fearless, Emmy-nominated actress who
continues to shine on both the big screen and small, Kerry Washington, a Bronx
native, has received high acclaim for her work on stage, on television and on
film. She currently stars in the hit ABC dramaScandal, a role for which she
broke barriers by becoming the first African-American woman to headline a
network television show since 1974. An activist as well as an actress,
Washington was appointed by President Barack Obama to the President's
Committee of the Arts and Humanities in 2009.

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