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Functional and Forward: Skullcandy Women's

Functional and Forward: Skullcandy Women's

Advanced Fashion-Forward Line Designed With Women's Specific Acoustics and Fit
in Mind

PARK CITY, Utah, April 15, 2014 (GLOBE NEWSWIRE) -- Today, Skullcandy, Inc.
(Nasdaq:SKUL) the original performance lifestyle audio brand, launches its
collection of Women's headphones and earbuds. In a space that has been largely
comprised of unisex fit, acoustics and design, Skullcandy introduces a
collection of products with reimagined acoustics, engineering, and industrial
design.

Solidly functional, and relentlessly forward, Skullcandy Women's introduces a
collection developed through careful thought and extensive research, drawing
inspiration from within Skullcandy's own team of Olympic and Athlete
Ambassadors, including talented pro-snowboarder Kimmy Fasani and pro-surfer
Leila Hurst. The collection is a representation of youth, passion, strength,
and singularity of our female consumer.

"The truth is there are real anatomical, acoustical, and behavioral
differences in how male and female consumers experience our product," said
Michelle Whitehead, Skullcandy's Director of Brand and Sports Marketing. "Our
goal was to understand these differences well enough to design products, from
the ground up, that would legitimately improve the audio experience for our
female consumer. We are extremely proud of what we've accomplished."

Considerations for all three products (Knockout, Bombshell, and Dime) in the
development process included acoustics, comfort, materialization, fit, and
even hygiene. The collection's audio drivers are custom-tuned to reflect field
research that supports the fact that women and men hear differently, and
Skullcandy engineers worked tirelessly to perfect headband fit as well as
earbud size and shape.

Fine tuned, and engineered for Women, the line is complimented by premium
fabrics and materialization. Floral prints, rose gold finishes, and subtle
stud embellishments are bold fashion-forward aesthetics that add a feminine
edge to the predominantly unisex category, and are a reflection of our female
consumer and her unique style and perspective.

Skullcandy Women's launches in the U.S. on April 15, 2014 and is available in
select retailers and on Skullcandy.com where the line will retail for
$29.99-$99.99. The line will launch internationally on June 1, 2014.

Follow the excitement surrounding Skullcandy Women's on Instagram:
@skullcandywomen.

About Skullcandy, Inc.

Skullcandyis the leading global lifestyle and performance audio brand driven
by the creativity and irreverence of youth culture. Skullcandydesigns,
markets and distributes audio and gaming headphones and other related products
under theSkullcandy,Astro Gamingand 2XL by Skullcandy
brands.Skullcandywas launched in 2003 and quickly became one of the world's
most distinct audio brands by bringing unique technology, color, character and
performance to an otherwise monochromatic space; helping to revolutionize the
audio arena by introducing headphones, earbuds and other audio and wireless
lifestyle products that possess unmistakable style and exceptional
performance. The Company's products are sold and distributed through a variety
of channels in the U.S. and approximately 80 countries worldwide.
Visitskullcandy.com, or join us atfacebook.com/skullcandyor on Twitter
@skullcandy.

CONTACT: Media Contact: Leland Drummond / Azione /
         646-490-2945 / Leland@azionepr.com
 
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