Oakley’s Bubba Watson Wins Second Masters® Title

  Oakley’s Bubba Watson Wins Second Masters® Title

             - Wearing Oakley Performance Golf Shoes & Apparel -

Business Wire

FOOTHILL RANCH, Calif. -- April 14, 2014

Oakley, Inc. today congratulated Bubba Watson on his victory at the 2014
Masters Tournament®. A proud member of the Oakley Golf family, Watson relied
on the company’s performance golf shoes and apparel throughout the competition
at Augusta National®, clinching his second Green Jacket® in three years.

Oakley's Bubba Watson Wins Second Masters (Photo: Business Wire)

Oakley's Bubba Watson Wins Second Masters (Photo: Business Wire)

“We are honored to salute this well-earned victory for Bubba,” said Oakley CEO
Colin Baden. “With his unique approach and distinct style, he truly embodies
the Oakley spirit in the world of golf. His talent, professionalism and flair
are an inspiration, not only to us but to the next generation of young

“I’m proud to be part of the Oakley family, and it’s a privilege to work with
the Oakley Design and Development Team on apparel and footwear innovations
that help me perform at the highest level,” said Watson. “Not only do I trust
in their technology but I also connect with their whole attitude of keeping it
fun while being driven to take chances and deliver more than anyone thought
was possible. And to top it off, all the Oakley science is wrapped in a unique
style that reflects my personality and desire to do things differently.”

A head-to-toe believer in Oakley golf innovation, Watson depended on the
company’s CarbonPRO™ 2 golf shoes at the championship, taking advantage of
their unrivaled traction and stability. A lightweight tour shoe, it combines
the comfortable flexibility of Oakley Coreflex™ Technology with the stability
of Dynamic Motion Control to help eliminate lost swing energy. Oakley Red
Code® Plus adds premium cushioning and responsiveness, and Octostick reduces
the wasted energy of unnecessary foot movement. The Pins Cleat System utilized
for CarbonPRO 2 keeps feet low to the ground for swing stability while
optimizing traction.

To stay focused among the talented field at Augusta, Watson relied on Oakley
OHydrolix™ technology for the cool feel of breathability combined with
moisture wicking that kept him comfortably dry. His selections for the four
days of competition, the Oakley Ellis Polo, Lyons Polo, Ashland Polo and Delta
Polo also feature UV shielding and antibacterial action to reduce odor-causing
microbes. The engineered seams of the latter three designs gave him a natural
range of motion with a fit that contours to the body, and the Ashland Polo
features OForm™ fabric with a Swing Engineered design for unrestricted

Oakley OHydrolix technology, quick-drying fabric and UV shielding were
features of Watson’s chosen golf pants for the tournament, the Oakley Turnpin
Pant and Take Pant 3.0. Their classic look comes with the performance of
four-way O Stretch fabric for a fit that moves with the golfer. The Turnpin
Pant is crafted with Oakley Factory Lite™ fabric that reduces bulk for the
comfortable feel of low weight.

Baden continued, “Trust is earned. The Oakley icon is a style and performance
promise, and pros like Bubba show how we deliver on that promise by validating
our relentless efforts to create the best golf products available. Along with
a love for the game, we share with Bubba a passion for possibility that defies
conventional thinking, and we are honored to have such a talented player
underscore the authenticity of Oakley Golf innovation.”

A native of Florida, Gerry Lester “Bubba” Watson Jr. was the 2012 Masters
Tournament® Champion and is one of the longest drivers on the tour, capable of
generating ball speeds approaching 200 mph and achieving distances greater
than 350 yards. Watson turned pro in 2001 and played on the Nationwide Tour
until 2005. His first PGA Tour victory was in 2010, and his second came the
following year.

Visit Oakley.com to discover more about the company’s golf collection and its
other sport performance and lifestyle innovations.

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Masters Tournament®, Augusta National® and Green Jacket® are registered
trademarks of Augusta National, Inc.

About Oakley, Inc.

Established in 1975 and headquartered in Southern California, Oakley is one of
the leading sports brands in the world. The holder of more than 600 patents,
Oakley is continually seeking problems, solving them with inventions and
wrapping those inventions in art. This philosophy has made Oakley one of the
most iconic and inimitable brands on the market, with innovations that
world-class athletes around the globe depend on to compete at the highest
level possible. Oakley is famed for its insuperable lens technologies such as
High Definition Optics® (HDO®) which is incorporated into all Oakley
sunglasses and prescription eyewear, and all premium Oakley goggles. Oakley
has extended its leadership position as the world’s leading sports eyewear
brand into apparel, footwear and accessories collections. Laser focused on the
consumer, Oakley has both men’s and women’s product lines that target Sports
Performance, Active and Lifestyle consumers. Oakley is a subsidiary of
Luxottica Group. Additional information is available at www.oakley.com.

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Oakley, Inc.
Diane Thibert
Public Relations
(949) 672-6888
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