Advil® Relief in Action and Josh Duhamel Celebrate National Volunteer Week with Points of Light & Kick off a Nationwide

  Advil® Relief in Action and Josh Duhamel Celebrate National Volunteer Week
  with Points of Light & Kick off a Nationwide “Relief” Tour

 #ReliefinAction reignites in its second year of helping volunteers who don’t
 let pain stop them from helping others with a Mobile Relief Center tour and
                          the #ReliefinAction Pledge

Business Wire

MADISON, N.J. -- April 14, 2014

Pfizer Consumer Healthcare, makers of Advil® and a unit of Pfizer Inc.
(NYSE:PFE), is teaming up with actor and active volunteer Josh Duhamel for the
Advil® Relief in Action campaign. Through the #ReliefinAction Pledge on
Facebook and a Mobile Relief Center tour making approximately 100 stops
throughout the country, Advil® will relieve the tough physical pain that can
come with actively volunteering.

On April 12, actor and active volunteer Josh Duhamel helped Advil(R) Relief in
Action and New York C ...

On April 12, actor and active volunteer Josh Duhamel helped Advil(R) Relief in
Action and New York Cares Day Spring volunteers clean up Franz Sigel Park in
the Bronx, NY, as part of National Volunteer Week. The Advil(R) Relief in
Action campaign is the official sponsor of National Volunteer Week, and
enables volunteers who don't let pain hold them back from providing relief to
others. (Photo: Business Wire)

“Growing up, my family was always volunteering, so I learned early on the
importance of communities coming together to help one another,” said Josh
Duhamel. "It wasn't until I started organizing events for disasters in Haiti
and Japan, and then again in my hometown of Minot, N.D., that I truly
understood and appreciated the tireless and tough work of volunteers. To me,
the Advil® Relief in Action campaign means knowing that others are counting on
you, and doing whatever it takes to help. That includes not letting pain get
in the way of giving back.”

Partnering with Points of Light, the world’s largest organization dedicated to
volunteer service, Advil® was an Official Sponsor of this year’s National
Volunteer Week, which took place April 6-12. Josh Duhamel was on hand to kick
off the Relief in Action campaign for National Volunteer Week by volunteering
to help clean up Franz Sigel Park in the Bronx with New York Cares, an
affiliate of Points of Light’s HandsOn Network, on the group’s annual New York
Cares Day Spring.

Advil® and Duhamel are also rallying consumers to commit to helping others by
taking the #ReliefinAction Pledge on Facebook at
Duhamel was one of the first volunteers to take the Pledge.

To bring relief to active volunteers throughout 2014, Advil® is conducting a
cross-country tour of the Mobile Relief Center. With approximately 100 stops
from smaller local efforts to large-scale volunteer events, the Mobile Relief
Center Tour stops will have relief on hand with the Advil® Wall of Relief
featuring Advil product samples, water bottles and other products to provide
relief to volunteers.

Relief in Action initiatives enabling volunteers include:

  *#ReliefinAction Pledge to Volunteer:

       *Consumers can join Josh Duhamel and take the #ReliefinAction Pledge
         to volunteer on Facebook at
       *Once consumers take the Pledge, they’ll be able to find thousands of
         volunteer events and discover how they can help out in their
         communities – all from the Advil® Facebook page.
       *Consumers can also get involved with Relief in Action by sharing
         their volunteer stories and photos on their social channels with the
         hashtag #ReliefinAction.

  *Relief in Action Mobile Relief Center:

       *New for year two, the Advil® Mobile Relief Center will be making
         approximately 100 stops at volunteer events across the country to
         relieve the aches and pains many volunteers experience.
       *Consumers can track the route via the Advil® Facebook page, at, to see if the Advil® Mobile Relief Center is
         stopping near their communities.
       *Volunteers are invited to share their stories through a video booth
         at all Mobile Relief Center stops, with a chance for their stories to
         be featured on the Advil® Facebook page.

“Following our 2013 launch of the Advil® Relief in Action campaign, we know
that volunteers don’t have time to press pause and to let pain get in the way.
The strength and speed of Advil® fights even the toughest aches and pains so
these volunteers can get back to helping those who count on them,” said Brian
Groves, U.S. Chief Marketing Officer at Pfizer Consumer Healthcare. “This
year, we are partnering with Points of Light, the world’s largest volunteer
organization, and encouraging Americans to take the #ReliefinAction Pledge to
get out in their communities and provide relief where it’s needed.”

For more information visit, like Advil® on Facebook at and follow Advil® Relief in Action on Twitter at

About Advil®

Advil® is the number-one selling over-the-counter pain reliever in the United
States. Advil® provides relief from multiple aches and pains -– including
headaches, backaches, muscle aches and minor arthritis pains. The Advil® line
of products also includes fast, acting Advil® Film Coated, Children’s Advil®,
Advil® PM, Advil® Cold & Sinus, Advil® Allergy Sinus, and Advil® Congestion
Relief. Use as directed. Advil® – built to be as fast as it is strong.

Pfizer Inc.: Working together for a healthier world™

At Pfizer, we apply science and our global resources to bring therapies to
people that extend and significantly improve their lives.We strive to set the
standard for quality, safety and value in the discovery, development and
manufacture of health care products. Our global portfolio includes medicines
and vaccines as well as many of the world's best-known consumer health care
products. Every day, Pfizer colleagues work across developed and emerging
markets to advance wellness, prevention, treatments and cures that challenge
the most feared diseases of our time.Consistent with our responsibility as
one of the world's premier innovative biopharmaceutical companies, we
collaborate with health care providers, governments and local communities to
support and expand access to reliable, affordable health care around the
world.For more than 150 years, Pfizer has worked to make a difference for all
who rely on us.To learn more, please visit us at

About Points of Light

Points of Light – the world’s largest organization dedicated to volunteer
service – mobilizes millions of people to take action that is changing the
world. Through HandsOn Network affiliates in 250 cities and partnerships with
thousands of nonprofits and corporations, Points of Light engages 4 million
volunteers in 30 million hours of service each year. We bring the power of
people to bear where it’s needed most. Visit our website at or Facebook or Twitter to learn more.

About New York Cares

New York Cares, New York City's largest volunteer organization, runs vital
programs for 1,300 nonprofits, public schools, and city agencies to help
people in need throughout the five boroughs, and does so at no cost to the
recipient organizations. Since 1987, New York Cares has made it easy for all
New Yorkers to work together to strengthen the city; last year, we provided
critical services to 400,000 at-risk New Yorkers. To learn more, visit

This press release has an accompanying Smart Marketing Page providing further
details about the organization, products and services introduced above. You
can access the Smart Marketing Page via the following link:

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Pfizer Inc.
Sally Beatty, 212-733-6566
Ryan Crowe, 212-733-8160
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