TargetX Acquires Matchbox to Extend Online Application Solution
Acquisition Extends TargetX's College Admissions Application Solution to
Include On and Off-Line Mobile Review
CONSHOHOCKEN, Pa., April 14, 2014 (GLOBE NEWSWIRE) -- TargetX announced today
the acquisition of Matchbox, the leading provider of mobile application review
in higher education. The Matchbox app provides the ability for college
admissions professionals to read, review and make decisions on applications
directly from their iPad.
"Admissions offices need more effective tools to review the ever increasing
number of applications they receive during the recruitment season," said CEO
of TargetX, Sasha Peterson. "Matchbox is an excellent solution for today's
modern office and the perfect complement to our online application product."
TargetX's CRM solution, built on the Salesforce platform, entered the market
specifically to help colleges integrate and automate the process of student
recruitment from the first point of contact through enrollment. This strategic
acquisition of a company built by admission professionals who understand the
unique challenges of student recruitment offices, enhances TargetX's industry
leading enrollment solution and puts the entire application file directly in
decision maker's hands from the convenience of their mobile devices.
"TargetX is a natural fit for Matchbox and they are really well positioned to
extend the product deeply into the market," said Stephen Marcus, founder of
Matchbox. "The fact that the Matchbox tool is agnostic to the application the
school uses will really allow TargetX to expand their reach. This is a great
union that will benefit admissions offices and the students they serve."
The combined offering will further extend TargetX's CRM solutions in Higher
Education, allowing colleges to:
oView the student's full admissions applications
oRead, annotate and score the application based on the college's reading
oScore on a number of dimensions customized for each institution
oMake or recommend admission decisions
oAdd evidence directly from application to the score card
oPose questions to probe for interviewers or other reviewers to consider
oView the scores and comments of previous reviewers
oInclude summary comments and observations
oRecommend a candidate for an interview with the touch of a button
oIntegrate data seamlessly with TargetX's CRM and other popular systems
Building on its success with recruitment, TargetX has recently expanded into
the advancement and student-retention areas with two additional CRM tools in
TargetX is a higher education CRM company that provides an enterprise-wide
solution to help colleges build relationships with their most important
constituencies, including prospective students, current students, alumni and
potential donors. The company's Enterprise CRM is built on the powerful
development platform of Salesforce.com — the worldwide leader in customer
relationship management and a pioneer in cloud computing. With its 15-year
reputation for innovative technology and industry expertise, TargetX has
become one of the most trusted CRM providers in higher education.
To learn more, visit www.targetx.com.
CONTACT: Annemarie Nagle, 877-715-7474
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