Hensley Beverage Company Expands 'Real Mexican Beer' Brands Presence, Day of the Dead & Mexicali, in Arizona

 Hensley Beverage Company Expands 'Real Mexican Beer' Brands Presence, Day of
                       the Dead & Mexicali, in Arizona

Drinks Americas' (OTC: DKAM) 'Real Mexican Beer' Mission Continues

PR Newswire

LOS ANGELES, April 14 , 2014

LOS ANGELES, April 14 , 2014 /PRNewswire/ -- Drinks Americas (OTC: DKAM;
"Drinks Americas" or the "Company"), the exclusive United States broker for
leading premium authentic Mexican beers currently present in over 34 states,
today is pleased to announce that leading Arizona distributor, Hensley
Beverage Company, has agreed to take on the Company's increasingly popular
authentic Mexican Day of the Dead Craft Beer and Mexicali, and incorporate the
brand into their key accounts across the state.

DRINKS AMERICAS HOLDINGS, LTD.

Founded in 1955, Hensley Beverage Company is Arizona's leading distributor of
beer, fine wine, and non-alcoholic beverages and snacks. With a proprietary
service fleet of more than 600 vehicles and the support of over 690 employees,
Hensley is one of the largest family owned and operated beverage distributors
in the nation – bringing refreshment to people all across Arizona, and
championing over 700 brands of beer, craft brew, fine wine, premium spirits
and good old-fashioned non-alcoholic beverages too.

"Hensley Beverage Company is very excited to bring Day of the Dead and
Mexicali brands to Arizona. These brands provide Hensley with its first ever
beer offerings in the Mexican import category. We could not have picked a
better partner than the Cerveceria Mexicana Brewery which is the largest
Mexican owned brewery selling brands in the United States," said Andy McCain,
CFO and COO of Hensley Beverage Company.

"Hensley is a trusted partner to over 8,000 retailers, and a brand advocate to
over 2,000 productlabels. The quality of products they carry, volume of
products they distribute, and breadth of customers they serve throughout
Arizona is truly unparalleled. We look forward to working with them and
getting our authentic Mexican beer brands onto more shelves throughout the
state," commented, Joseph Belli, VP of Sales, Day of the Dead Craft Beer.

Timothy Owens, Chief Executive Officer of Drinks Americas, added, "Having
Hensley as a major distributor for our brewed-in-Mexico, Mexican-owned Day of
the Dead Craft Beer as well as our traditional Mexicali beer is key to our
continued penetration of the Arizona market. We have already secured Whole
Foods Market throughout the state and are now focused on acquiring smaller,
retail accounts. Hensley will provide us with the necessary support to do this
and to continue our mission to bring 'real Mexican beer' back to the U.S."

About Drinks Americas Holdings

Drinks Americas (OTC: DKAM) is the exclusive United States broker for leading
premium authentic Mexican beers currently present in over 34 states. The
Company is on target to be the leading broker for Mexican beers in each state
in which it operates. Drinks Americas' leading premium authentic Mexican beer
brands include specialty Day of the Dead Craft Beer, Mexicali(TM), Rio
Bravo(TM), Red Pig(TM) and Chili Beer(TM), which are all brewed in Mexico's
third largest brewery, independent family owned Cerveceria Mexicana, utilizing
state of the art processes, fermentation and aging systems. Drinks Americas'
brands continue to forge strong connections with consumers through some of the
largest retailers and restaurants in the country. The Company is headquartered
in Los Angeles, CA and trades under the ticker symbol "DKAM."

Except for the historical information contained herein, the matters set forth
in this release, including the description of the company and its product
offerings, are forward-looking statements within the meaning of the "safe
harbor" provision of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements are subject to risks and uncertainties that
may cause actual results to differ materially, including the historical
volatility and low trading volume of our stock, the risk and uncertainties
inherent in the early stages of growth companies, the company's need to raise
substantial additional capital to proceed with its business, risks associated
with competitors, and other risks detailed from time to time in the company's
most recent filings with the Securities and Exchange Commission. These
forward-looking statements speak only as of the date hereof. The company
disclaims any intent or obligation to update these forward-looking statements.

Investor Relations: 866-501-6582
Email: Lauren@ChooseWindmill.com

Photo - http://photos.prnewswire.com/prnh/20131203/NY26893

SOURCE Drinks Americas

Website: http://www.drinksamericas.com
 
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