CCA Industries, Inc. Reports First Quarter Results and Completion of Outsourcing Move

     CCA Industries, Inc. Reports First Quarter Results and Completion of
                               Outsourcing Move

PR Newswire

EAST RUTHERFORD, N.J., April 14, 2014

EAST RUTHERFORD, N.J., April 14, 2014 /PRNewswire/ -- CCA Industries, Inc.
(NYSE MKT: "CAW") announced today its results for the first quarter ended
February 28, 2014.

The Company reported total revenues for the first quarter ended February 28,
2014 of $7,750,252 and a net (loss) of $(1,239,565). Total revenues for the
first quarter ended February 28, 2013 were $11,799,649 and the net (loss) was
$(1,015,390). Basic and fully diluted losses per share for the quarter were
$(0.18) as compared to $(0.14) for the same quarter last year.

"We are moving rapidly to leverage our new association with the Emerson Group
to help increase our brand distribution base. This largely reflects the power
of scale The Emerson Group brings to our company by managing over $1.7 billion
in annual consumer sales against a variety of niche consumer product brands
very similar to ours with the retailers in all classes of trade," stated
Richard Kornhauser, Chief Executive Officer and President. "Moreover, and
concurrently with the outsourcing effort, we have taken significant action to
drive consumers to the shelves to purchase our brands by redeploying much of
the cost savings achieved into added media and new harder working advertising
that moves product. We have already seen a very positive response to our
efforts in March as our renewed and enhanced marketing efforts reinforce our
brand connection to the consumer. While the accelerated shift to
outsourcing—achieved 30-days quicker than originally anticipated— is highly
beneficial and delivers substantial cost savings to us through the year—it did
lead to some logistical early challenges that impeded our business results in
the First Quarter of 2014. These issues are principally corrected.
Importantly, we believe that the benefits of our efforts in totality will
dramatically help drive brand awareness, enhance our distribution base, and
improve in-store merchandising which we believe will prove highly positive
starting in the second quarter and throughout fiscal 2014 and beyond,"
concluded Mr. Kornhauser.

CCA Industries Inc. manufactures and markets health and beauty aids, each
under its individual brand name. The products include, principally,
"Plus+White" toothpastes and teeth whiteners, "Mega-T" Green Tea diet
supplements, " "Bikini Zone" medicated topical and shave gels, "Nutra Nail"
nail care, " "Scar Zone" scar treatment products, "Sudden Change" anti-aging
skin care products, "Solar Sense" sun protectionproducts,and "Pain Bust RII"
an analgesic product.

Statements contained in the news release that are not historical facts are
forward looking statements as that term is defined in the Private Securities
Litigation Reform Act of 1995. Such forward-looking statements, including
statements regarding expectations with respect to future operating results,
anticipated future cost savings, anticipated timing and cost of implementation
of the operational changes described in this new release and the manner in
which the operational changes described in this news release, and the timing
of their implementation, may affect future operating results, are subject to
risks and uncertainties, which would cause actual results to differ materially
from estimated results. Such risks and uncertainties are detailed in the
Company's filings with the Securities and Exchange Commission. No assurance
can be given that the results in any forward-looking statement will be
achieved, and actual results could be affected by one or more factors, which
could cause them to differ materially. For these statements, we claim the
protection of the safe harbor for forward-looking statements contained in the
Private Securities Litigation Reform Act and otherwise under applicable law.

Three Months Ended    February 28, 2014 February 28, 2013
 Revenues           $ 7,750,252       $ 11,799,649
 Net Income         $ (1,239,565)     $ (1,015,390)
 Per Share Earnings
 Basic           $ (0.18)          $ (0.14)
 Diluted         $ (0.18)          $ (0.14)
 Weighted Average
 Shares Outstanding
 Basic           7,006,684         7,054,442
 Diluted         7,006,684         7,054,442

SOURCE CCA Industries, Inc.

Contact: Company Contact: Stephen A. Heit, Chief Financial Officer, 800
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