HookLogic Taps CPG Marketer Elizabeth Jackson as CMO, Corporate Strategy EVP
Ecommerce Performance Leader Also Hires Client Services SVP Patrick
NEW YORK, NY -- (Marketwired) -- 04/14/14 -- Building on the
company's momentum delivering superior search and performance
marketing, HookLogic today announced the addition of Elizabeth
Jackson as CMO and Executive VP of Corporate Strategy and Patrick
Cartmel as Senior VP of Client Services. The combination of Jackson,
a classically trained consumer marketer who will oversee marketing
communications, shopper insights, and product marketing, and Cartmel,
an experienced agency executive and strategist for large brands who
will serve as senior VP of Client Services, provides additional
strategic and operational leadership to serve its growing network
brands and retailers.
Trained at Procter & Gamble, Ms. Jackson went on to serve both CPG
and durable-goods industries in a variety of roles, working for and
with Campbell's Soup, VF Corporation, Playtex, Reebok, Gillette,
Church & Dwight, Timex, and many others. Most recently she was CMO of
Summer Infant (NASDAQ: SUMR), a leader in safety and feeding products
for children. Mr. Cartmel joined HookLogic from Undertone, where he
was VP of national accounts and transformed relationships into
strategic partnerships. He previously held senior roles at
advertising agencies Wunderman, MEC Interaction and Atlas.
"We're very pleased that Elizabeth and Patrick decided to join us,"
said HookLogic CEO Jonathan Opdyke. "Elizabeth brings a deep
understanding of what brands need to succeed, and Patrick has shown a
great ability to be the trusted advisor to clients of all kinds.
Their arrival strengthens HookLogic's ability to attract and nurture
partnerships with both our key brands and retailers."
HookLogic, the global leader in commerce search
advertising, partners with the world's leading retailers, online
travel agencies, and automotive companies to provide marketers
unprecedented access to bottom of funnel shoppers and a clear view
into resulting sales attribution. The company's high-performance
vertical marketing programs accelerate sales for product brands,
marketplace sellers, hoteliers, and automotive marketers. Network
partners and advertisers including Walmart, Target, Intel, LEGO,
Expedia, Priceline, Chrysler, and Kia use HookLogic to increase sales
and monetize site traffic. Backed by Bain Capital Ventures and Intel
Capital, HookLogic is headquartered in New York City, with offices in
Ann Arbor, Atlanta, and London, UK. For more information, please
Press spacebar to pause and continue. Press esc to stop.