Open the Gates to Your Personal Disney Kingdom in Disney Magical World

  Open the Gates to Your Personal Disney Kingdom in Disney Magical World

    New Nintendo 3DS Game is a Portable Dream Come True for Any Disney Fan

Business Wire

REDMOND, Wash. -- April 11, 2014

A whole new world awaits players in Disney Magical World, launching today for
the Nintendo 3DS system. After creating a personalized avatar and a customized
dream life, players embark on a 3D fantasy adventure featuring more than 60
iconic Disney characters across a main central plaza and its four surrounding
worlds inspired by Alice in Wonderland, Cinderella, Aladdin and Winnie the
Pooh. It’s all Disney, all the time as players interact with beloved
characters, run a café to earn in-game coins, set off on ghost-hunting quests
and even visit friends’ towns via the StreetPass feature.

Disney Magical World box art. (Photo: Business Wire)

Disney Magical World box art. (Photo: Business Wire)

“It’s very exciting to see two powerhouses in entertainment – Nintendo and
Disney – come together to develop a family-friendly video game,” said Scott
Moffitt, Nintendo of America’s executive vice president of Sales & Marketing.
“With Disney Magical World, players of all ages can experience the magic of
Disney through the magic of the Nintendo 3DS and Nintendo 2DS systems.”

Endless opportunities for creativity and customization allow the imagination
to run wild in Disney Magical World. With more than 1,000 items, players can
hone their design skills to create hundreds of personalized Disney-themed
outfits, accessories and furniture. Budding green thumbs can plant and harvest
crops in the Hundred Acre Wood. Aspiring restaurateurs can design a café from
its décor to its menu. As they foster its success through careful management,
players can earn valuable in-game coins and even pique the interest of
favorite Disney characters to stop by for a meal. The personal “My Room”
retreat above the café offers another customizable opportunity with even more
items and furniture.

For players looking for a dose of adventure, the Disney Magical World game
features many exciting quests and unique collectibles. By collecting and using
magic wands with different skill sets, players can battle through ghost-filled
forests and dungeons. Players also can help various Disney characters retrieve
missing hard-to-find items on these action-filled excursions.

Several aspects of the game leverage the unique features of the Nintendo 3DS
system. By scanning Disney Magical World-specific AR Cards – which will be
distributed online, in stores and at special events – with the Nintendo 3DS
camera, players can unlock new clothes, accessories and furniture items.
Players can connect locally or through StreetPass to interact with other
players and scope out their customized avatars, towns and cafés. The game also
offers additional free and paid downloadable content via Wi-Fi to players
using a broadband Internet connection, including one free monthly in-game
Disney-themed avatar T-shirt. Players also can opt in to receive free
downloadable items like clothing and furniture every season, starting today.

As an added bonus, players who visit a Nintendo Zone location between April 18
and Aug. 7 will be able to download free exclusive items, most of which are
themed to Pinocchio. These include Pinocchio hats and outfits, goldfish bowls
and wallpaper. New items are available every two weeks, so players should keep
checking back. For more information about Nintendo Zone and where to find one
nearby, visit

Disney Magical World is now available in stores and in the Nintendo eShop on
Nintendo 3DS at a suggested retail price of $29.99. For more information about
the game, visit

Remember that Nintendo 3DS features parental controls that let adults manage
the content their children can access. For more information about this and
other features, visit

Disney Magical World is developed by BANDAI NAMCO Studio Inc.

About Nintendo: The worldwide pioneer in the creation of interactive
entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets
hardware and software for its Wii U^™ and Wii^™ home consoles, and Nintendo
3DS^™ and Nintendo DS^™ families of portable systems. Since 1983, when it
launched the Nintendo Entertainment System^™, Nintendo has sold more than 4.2
billion video games and more than 669 million hardware units globally,
including the current-generation Wii U, Nintendo 3DS and Nintendo 3DS XL, as
well as the Game Boy^™, Game Boy Advance, Nintendo DS, Nintendo DSi^™ and
Nintendo DSi XL^™, Super NES^™, Nintendo 64^™, Nintendo GameCube^™ and Wii
systems. It has also created industry icons that have become well-known,
household names such as Mario^™, Donkey Kong^™, Metroid^™, Zelda^™ and
Pokémon^™. A wholly owned subsidiary, Nintendo of America Inc., based in
Redmond, Wash., serves as headquarters for Nintendo’s operations in the
Western Hemisphere. For more information about Nintendo, please visit the
company’s website at

Note to editors: Nintendo press materials are available at, a password-protected site. To obtain a login,
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Grace Chang, 212-373-6057
Kristie Tomkins, 213-438-8830
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