Peter Som for DesigNation Launches Today at Kohl’s Department Stores

  Peter Som for DesigNation Launches Today at Kohl’s Department Stores

    The limited edition, limited time premier designer collection drawing
inspiration from St. Barth’s is now available at Kohl’s stores nationwide and
                                  Kohls.com

Business Wire

MENOMONEE FALLS, Wis. -- April 10, 2014

Kohl’s Department Stores (NYSE: KSS) today announced the Peter Som for
DesigNation collection is now available at Kohl’s stores nationwide and
Kohls.com. The collaboration features premier designer fashions based on
international inspiration. Som’s collection draws creative influence from a
trip to St. Barths. Som is the fourth designer for Kohl’s DesigNation,
launching in fall 2012 with Narciso Rodriguez, followed by Derek Lam in spring
2013 and Catherine Malandrino in fall 2013. The new limited edition, limited
time collection is Som’s first collaboration with Kohl’s.

Som’s collection captures the laidback chic sensibility of St. Barths, drawing
from the island’s scenery and nautical colors. A perfect blend of luxury and
comfort, Som’s designs allow women to feel effortlessly elegant. The
contemporary collection of tropical-inspired prints and chic silhouettes
features misses’ apparel at affordable prices ranging from $38 to $88. For
added shopping convenience, an extensive assortment of exclusive styles and
colors will be available only on Kohls.com.

Born and raised by architects in San Francisco, Som made his debut at New York
City’s Bryant Park in 2001. His distinctive yet relaxed design aesthetic has
since drawn a strong celebrity and press following. Som is known for his
versatility, use of color, exclusive signature prints and feminine graceful
details.

“I couldn’t be more thrilled about partnering with Kohl’s,” said Peter Som.
“The details and quality of the DesigNation collection are exactly how I want
them. The line is fun with a mix of travel, luxury and ease. It’s perfect for
any woman who loves fashion and quality at a great, accessible price.”

The launch of Peter Som for DesigNation is supported with an integrated
advertising and marketing campaign that spans across print, broadcast and
digital media. Kohl’s is showcasing the collection with video content across
all social channels, including Facebook, Twitter, Instagram, Pinterest,
Google+ and YouTube. The retailer has partnered with bloggers and social
influencers through a blogger ambassador program, Google + Hangout and Twitter
chat. Kohl’s has also launched a sweepstakes offering customers who enter a
chance to win a trip to St. Barths. See
http://www.kohls.com/petersom/sweeps.shtml for sweepstakes details and the
official rules.

This fall, Kohl’s fifth DesigNation collection will feature Elie Tahari, who
will draw creative influence from New York City. The collection will feature
misses’ apparel and will be available exclusively at Kohl’s and Kohls.com.
Kohl’s will continue to introduce new brands and exclusive world-class
partnerships that offer customers contemporary style at an incredible value.

About Peter Som

Peter Som's aesthetic of unstudied elegance and refined sexiness has put a
fresh twist on modern American fashion. Som made his stellar debut at Seventh
on Sixth in the Bryant Park tents with his Spring 2001 Collection. Since then,
his clean, unfettered yet feminine clothes have been winning accolades from
buyers and critics alike. Som's following includes a new generation of stylish
celebrities and starlets, among them Beyonce, Scarlett Johansson, Jessica
Alba, Rachel McAdams, Allison Williams, Maggie Gyllenhaal, and Ginnifer
Goodwin. Having emerged as one of the leaders of a new generation of American
designers, Som has a foundation on which to establish a modern luxury fashion
and lifestyle brand, reinterpreting the tradition of Great American
Sportswear.

About Kohl’s

Based in Menomonee Falls, Wis., Kohl’s (NYSE: KSS) is a family-focused,
value-oriented specialty department store offering moderately priced,
exclusive and national brand apparel, shoes, accessories, beauty and home
products in an exciting shopping environment. With a commitment to
environmental leadership, Kohl’s operates1,162 stores in 49 states. In
support of the communities it serves, Kohl’s has raised more than$257 million
for children’s initiatives nationwide through its Kohl’s Cares® cause
merchandise program, which operates under Kohl's Cares, LLC, a wholly-owned
subsidiary of Kohl's Department Stores, Inc. For a list of store locations and
information, or for the added convenience of shopping online,
visitwww.Kohls.com,join the discussion on Facebook
(http://www.facebook.com/Kohls) or Twitter (http://twitter.com/Kohls)or get
inspired on Pinterest (http://pinterest.com/Kohls) and Instagram
(http://instagram.com/Kohls).

Contact:

Kohl's Department Stores
Molly Verette
Senior Manager, Public Relations
Ph: 262-703-7008
Email: Molly.Verette@Kohls.com
or
Rebecca Kontowicz
Coordinator, Public Relations
Ph: 262-703-7550
Email: Rebecca.Kontowicz@Kohls.com
 
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