Lucy Hale Joins American Rag’s Dynamic Lineup of Artists Providing “All Access”

  Lucy Hale Joins American Rag’s Dynamic Lineup of Artists Providing “All
  Access”

 As part of the new campaign, customers can get special access to Lucy Hale,
         including an in-store appearance, Instagram contest and more

Business Wire

NEW YORK -- April 10, 2014

American Rag, available exclusively at Macy’s, today announced actress and
singer Lucy Hale as the next artist to headline the brand’s “ALL ACCESS”
campaign. Launched in February, the new program offers fans direct access to
exclusive music, videos, contests and private meet-and-greets with some of
today’s hottest musicians. Hale’s ALL ACCESS campaign for American Rag will
kick off April 21 with an Instagram contest and continue through June with a
variety of social activations and marketing collateral, featuring Hale
modeling the latest fashion from American Rag.

Behind-the-scenes at Lucy Hale's American Rag "ALL ACCESS" campaign. (Photo:
Business Wire)

Behind-the-scenes at Lucy Hale's American Rag "ALL ACCESS" campaign. (Photo:
Business Wire)

“I’m so excited to work with American Rag at Macy’s on their ALL ACCESS
campaign,” said Hale. “Looking forward to kicking it off in a few weeks by
sharing posts, photos, and of course, music!”

American Rag’s “ALL ACCESS” campaign will bring Hale’s love of music and
fashion center stage for fans this spring. The well-known actress and
entertainer will take over all things social, from monthly takeovers of
American Rag’s Instagram account to blogging about her passion for music and
fashion on RaggedMag.com, providing customers with unique content and insight
throughout the campaign. In addition, devotees will have the chance to
participate in a variety of activations including:

In-Store Appearance
Fans of Hale’s debut single, “You Sound Good to Me,” will be thrilled for an
exclusive opportunity to listen to Lucy perform live, plus take part in a
meet-and-greet*, at Macy’s Sherman Oaks store on Saturday, June 14. (*as time
permits, more details to come).

Instagram Flyaway Contest
From April 21 through May 19, fans can "regram" the official contest photo
posted on April 21 from @raggedmag, using the hash-tag #ARAllAccess for an
opportunity to win a trip for two to Los Angeles to meet Hale at her in-store
appearance and a $500 American Rag wardrobe.

“Hang w/” Lucy Hale Session
Hale will interact with fans discussing a range of topics including her
favorite American Rag look and her issue of RAGGED Magazine using the “Hang
w/” app on their iPhone, iPad or Android device.

RAGGED Mag Lucy Hale Issue
Beginning in May, RAGGED Mag – the Lucy Hale issue – will be available for
sale at Barnes & Noble stores nationwide. Hale served as editor-at-large to
curate this issue, which will feature her on the cover and provide exclusive
behind-the-scenes info and photography.

Multi-talented and dynamic, Lucy Hale has captured the attention of millions
as the star of ABC Family's smash hit series, “Pretty Little Liars.” Now in
its fourth season with record high ratings, Hale has won the Teen Choice Award
for Choice Summer TV Female Star for the past four years and received the
award for Outstanding Performance by a Female Rising Star at the 2013 Gracie
Awards. Having conquered the small screen, Hale has recently completed her
debut album "Road Between." Recorded in Nashville with producer Mark Bright,
the album recalls Hale’s country roots and hometown influences. The album,
featuring her recent single, "You Sound Good To Me," will hit retailers on
June 3 through DMG Nashville/Bigger Picture Group. A native of Memphis, TN,
Hale realized a passion for music at an early age and began voice lessons in
earnest at the age of 9. She appeared on "American Juniors," finishing in the
top five and becoming a member of the band formed at the show's conclusion.
Her positive experience on the program inspired her to seriously pursue a
career in entertainment. Hale has an acting resume a mile long. Most notably
she starred in the critically-acclaimed series "Privileged,” “Scream 4,” “A
Cinderella Story: Once Upon a Song’” and “Sisterhood of the Traveling Pants
2.”

Last February, American Rag ALL ACCESS kicked off with pop-rock group We The
Kings. Throughout each campaign, participating artists will create and curate
exclusive content for American Rag’s digital properties, including
raggedmag.com and its social media channels. New artists will be announced
throughout the year.

American Rag is available exclusively at Macy’s and on macys.com. For more
information on ALL ACCESS, customers can visit raggedmag.com.

About Macy’s
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion
and affordable luxury to customers at approximately 800 locations in 45
states, the District of Columbia, Puerto Rico and Guam, as well as to
customers in the U.S. and more than 100 international destinations through its
leading online store at macys.com. Via its stores, e-commerce site, mobile and
social platforms, Macy's offers distinctive assortments including the most
desired family of exclusive and fashion brands for him, her and home. Macy's
is known for such epic events as Macy's 4th of July Fireworks® and the Macy's
Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary
events, flower shows and celebrity appearances. Macy's flagship stores --
including Herald Square in New York City, Union Square in San Francisco, State
Street in Chicago, Dadeland in Miami and South Coast Plaza in southern
California -- are known internationally and leading destinations for visitors.
Building on a more than 150-year tradition, and with the collective support of
customers and employees, Macy's helps strengthen communities by supporting
local and national charities giving more than $70 million each year to help
make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our
online pressroom at macys.com/pressroom.

About American Rag
American Rag is a clothing brand for girls and guys sold exclusively at Macy’s
in 610 stores nationwide, since 2003. The concept for the American Rag brand
was born out of a small store called “American Rag” in Los Angeles, offering
style-seekers of all types new and vintage inspired clothing.American Rag
epitomizes carefree, cool style through casual clothing with an indie vibe for
young men and women. The American Rag female shopper is looking for a fresh,
unique style yet still wants to look and feel sexy.

About RAGGED
Since 2006, American Rag has powered RAGGED, a free magazine featuring some of
the hottest bands and artists all sporting American Rag threads. RAGGED is
where music meets fashion and promises to give readers fresh inspiration for
their own personal style and a new favorite band all at once. Download each
issue of RAGGED, brought to you by American Rag, for FREE
athttp://raggedmag.com/ where music meets fashion.

For more information on American Rag or RAGGED visit facebook.com/AmericanRag
or raggedmag.com.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140410005606/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50841779&lang=en

Contact:

Macy’s
Alison Kmiotek, 646-429-7449
alison.kmiotek@macys.com
or
BWR PR
Hayley Antonian, 310-248-6154
Hayley.Antonian@bwr-pr.com
 
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