CBS Worldwide Distribution Chooses Sony's Media Backbone And System Watch Solutions

  CBS Worldwide Distribution Chooses Sony's Media Backbone And System Watch

PR Newswire

LAS VEGAS, April 10, 2014

LAS VEGAS, April 10, 2014 /PRNewswire/ -- Sony NAB Booth C11001 -- CBS
Worldwide Distribution (CWD) plans to roll-out a unique combination of Sony's
Media Backbone Enterprise Management System and System Watch monitoring
technology. CBS Worldwide Distribution is the unit that digitally distributes
content domestically to more than 1,300 commercial TV stations and
internationally to 120 countries in multiple languages, as well as offers a
host of content services including in-house closed captioning, DVD mastering
and the delivery of content to streaming video providers and content

According to CWD, the use of Sony's Media Backbone Enterprise Management
System will allow content to be easily ingested, shared, reviewed and
distributed in a more timely fashion. Multiple users will be able to access
the same content simultaneously, and the system will make it easier for
providers to pull down content for use.

The solution leverages the collaboration between Sony and Xytech, which will
provide order management, federated asset repositories and automate the
initiation and monitoring of content workflows. This solution will merge all
steps in content acquisition, transformation and distribution into a single
solution, allowing CBS to stay on top of its growing business.

In addition, the use of Sony's System Watch remote monitoring application will
help the group significantly reduce downtime in its content delivery process,
alerting network administrators to any issues occurring throughout the
distribution process.

"Since CBS is the most watched television network, their content is in high
demand for syndication on local broadcast TV stations, cable and satellite
networks, and over-the-top service providers. CWD makes over 3.5 million air
dates a year with a very decreasing time to delivery windows," said Bob Ross,
SVP of East Coast Operations. "With this combination of Sony and Xytech
technologies, we will be better prepared to keep the pipeline of content
flowing to aggregators, cable companies and other providers, ensuring that
consumers ultimately receive the best possible experience."

CBS Worldwide Distribution will begin using Sony's System Watch monitoring
technology this summer and plans to roll-out the Sony Media Backbone
Enterprise Management System later this year.

SOURCE Sony Electronics

Contact: Tom Di Nome, Sony Electronics, 201-930-6357,
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