No Filter Needed: The New Nikon COOLPIX S810c With The Android™ Operating System Is The Seamless Way To Shoot And Share

  No Filter Needed: The New Nikon COOLPIX S810c With The Android™ Operating
        System Is The Seamless Way To Shoot And Share Stunning Images

The Next Generation Full-Featured Social Camera Helps Users Step Up Their
Photo Sharing With Stunning Images and Instant Access to Their Favorite Apps

PR Newswire

MELVILLE, N.Y., April 10, 2014

MELVILLE, N.Y., April 10, 2014 /PRNewswire/ --Today, Nikon Inc. announced the
new COOLPIX S810c, which combines Nikon's powerful camera imaging technologies
and the vast capabilities of the Android™ Operating System (OS). Whether
photographing friends dancing into the night or fast-action sports, the
16.0-megapixel COOLPIX S810c helps users never again settle for sharing a
sub-par cell phone photo to their social networks.

"The COOLPIX S810c combines the best parts of a Nikon camera and the limitless
possibilities of the Android Operating System, so users can seamlessly
integrate their digital lives with their creative passions," said Masahiro
Horie, Director of Marketing and Planning, Nikon Inc. "Nikon COOLPIX S810c
users will be able to stay connected and share everyday moments with ease
through Full HD video and amazing stills."

Capture and Share Photos, Without Sacrificing Image Quality
The new Nikon COOLPIX S810c provides users with the power to capture high
quality images in low-light or from a distance, delivering the results that
would otherwise be a challenge to capture with a smartphone. The COOLPIX S810c
features a 16.0-megapixel, backside illuminated (BSI) CMOS sensor for
excellent low-light ability, and a 12x optical zoom NIKKOR lens (with 24x
Dynamic Fine Zoom) to get the sharp shots from up close or far away. Further
bolstering the low-light capability of the S810c, the camera has an ISO range
up to 3200, as well as Lens-Shift Vibration Reduction (VR) to help banish
blurry photos, even while shooting handheld. To capture those special moments,
the camera also has a fast continuous shooting mode.

Stay Connected, Share Effortlessly With Built-in Wi-Fi®
Whether liking a status or tagging a photo, COOLPIX S810c users can seamlessly
share their most memorable moments with friends and family with the Android™
4.2.2 Jelly Bean Operating System. When accessing Google Play™, users have
access to endless apps including Facebook, Twitter, Instagram and many other
apps where they can share photos and stay connected. With the Android OS,
users can surf the web, read their latest emails, browse through their
friends' photos and videos, navigate with maps as well as many other functions
offered by Android apps. The built-in Wi-Fi capabilities of the S810c provide
a simple way to directly share photos instantly with friends and family. When
no external Wi-Fi network is available, users can also connect to a compatible
smartphone or tablet via the dedicated "Connect to S810c" app^1 in order to
transfer, share and view their images on that smart device. Additionally, the
COOLPIX S810c has built-in GPS for location-based apps, as well as a stereo
headphone jack, which allows users to operate their camera as a mobile media
player device. With the COOLPIX S810c users can easily navigate to their
dinner date, while listening to their favorite playlist, and then shoot and
share their entree as well as the night's details with friends, all with the
same device.

Proven Nikon Technologies and Features
Whether sharing, swiping, composing or navigating, users will appreciate the
wide and bright 3.7-in. touch-screen LCD monitor with 1.2 million-dot
resolution, as well as the ability to capture Full 1080p HD video.
Additionally, COOLPIX S810c photographers can explore their creativity with a
variety of special and creative effects including user-friendly modes and
features like Easy Panorama, which lets the user simply sweep the camera to
create an ultra-wide panoramic image. Furthermore, the camera also features a
new enhanced battery, allowing users to stay connected longer.

Price and Availability
The Nikon COOLPIX S810c will be available in early May 2014 in Black or White
for a suggested retail price (SRP) of $349.95**. For more information on the
latest COOLPIX cameras as well as other Nikon products, please visit
www.nikonusa.com.

In order to give consumers a more effective way to understand the benefits of
each COOLPIX camera and to help users determine the best camera to fit their
lifestyle, Nikon has segmented the COOLPIX series into five categories:
Advanced Performance, Fun & Innovative, Ultra-Slim Zoom, Comfort Long Zoom and
Budget Friendly. For more information about these and other COOLPIX cameras,
please visit www.nikonusa.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital
imaging, precision optics and photo imaging technology and is globally
recognized for setting new standards in product design and performance for its
award-winning consumer and professional photographic equipment. Nikon Inc.
distributes consumer and professional digital SLR cameras, NIKKOR optics,
Speedlights and system accessories; Nikon COOLPIX® compact digital cameras;
35mm film SLR cameras; Nikon software products and Nikon sports and
recreational optics as well as the Nikon 1 advanced camera with
interchangeable lens system. Nikon Corporation, the parent company of Nikon
Inc., recently celebrated its 80th anniversary of NIKKOR optics, and announced
the production of over 85 million NIKKOR lenses in 2014, creating a new
milestone in Nikon's heritage of superior optics. For more information, dial
(800) NIKON-US or visit http://www.nikonusa.com, which links all levels of
photographers to the Web's most comprehensive photo learning and sharing
communities. Connect with Nikon and other photographers on Facebook at
http://www.facebook.com/nikon and get the latest news and information from
Twitter by following @NikonUSA.

^1Cameras having Wi-Fi®capability can only be used with a compatible iPhone®,
iPad®, and/or iPod touch® or smart devices running on the Android™ operating
system. The "Connect to S810c" application can be downloaded free of charge
from Google Play™ or the Apple App Store. Availability for the application
will be announced in the near future.

Apple, the Apple logo, iPhone, iPad, and iPad touch are trademarks of Apple,
Inc., registered in the US and other countries.
App Store is a service mark of Apple, Inc.
Android and Google Play are trademarks of Google, Inc.
Facebook® is a registered trademark of Facebook, Inc.
Instagram® is a registered trademark of Instagram, Inc.
Twitter® is a registered trademark of Twitter Inc.
Wi-Fi® and the Wi-Fi CERTIFIED logo are registered trademarks of the Wi-Fi
Alliance.

**SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are
set by dealers and are subject to change at any time.

All Nikon trademarks are trademarks of Nikon Corporation.

Specifications, equipment and release dates are subject to change without any
notice or obligation on the part of the manufacturer.

SOURCE Nikon Inc.

Website: http://www.nikonusa.com
Contact: MWW Group: Matt Kopacz E: mkopacz@mww.com or Alisa Finkelstein E:
afinkelstein@mww.com, P: 201.507.9500, press.nikonusa.com
 
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