Turkish Airlines Wins Most Viral Celebrity Spot at Advertising Age’s 2014 Viral Video Awards

  Turkish Airlines Wins Most Viral Celebrity Spot at Advertising Age’s 2014
  Viral Video Awards

Business Wire

NEW YORK -- April 10, 2014

Turkish Airlines, one of the world’s fastest growing airlines that was
recently voted Europe’s Best Airline for the third year in a row, has been
awarded the Most Viral Celebrity Spot in Advertising Age’s 2014 Viral Video
Awards for “Kobe vs. Messi: The Selfie Shootout”, at the fifth annual ceremony
held on April 1 in New York City.

The Crispin Porter+ Bogusky-created commercial spot, originally rolled out in
December as a part of Turkish Airlines “Widen Your World” ad campaign,
features global brand ambassadors and international sports megastars Kobe
Bryant and Lionel Messi.

In the campaign that emphasizes the global network of the airline, Kobe and
Messi resume their friendly rivalry from last year’s viral “Kobe vs. Messi” ad
by trading “selfies” from exotic Turkish Airlines locations, including the Red
Square in Moscow, The Great Wall of China, the Maldives, Bangkok and Mount
Kilimanjaro. Throughout the video, the competitive athletes are seen at
various airports consulting the airline’s destination boards for their
flights. In the ad’s final shot, Messi takes a “selfie” in Sultanahmet Square
in Istanbul—only to be photobombed by Kobe.

The ad ultimately seeks to heighten awareness of the many benefits of Turkish
Airlines around the world including flying to more countries than any other
airline, its award-winning cuisine and unsurpassed service.

With 137.2 million views since its December 2013 debut, “The Selfie Shootout”
was recognized for inspiring various online selfie competitions including the
#SelfieOlympics, which garnered thousands of participants across multiple
social media channels.

The campaign was developed by Crispin Porter+ Bogusky and produced by H S I
Productions, with music by Beacon Street Studios.

Advertising Age’s Viral Video Awards honor the best brand storytelling through
videos. Campaigns are measured across all platforms, including different
versions, responses and iterations.

To view the video, please click on the following link:

In additional accolades, Turkish Airlines’ Istanbul hub was recently crowned
the top worldwide destination in the annual TripAdvisor Travelers’ Choice®
Destination awards, as determined by travelers’ reviews on the website.
TripAdvisor weighed users' rankings for hotels, attractions, and restaurants
at the destinations over a 12 month period to determine winners.

About Turkish Airlines:

Established in 1933 with a fleet of five aircraft, Star Alliance member
Turkish Airlines is a 4-star airline todaywith a fleet of 241 (passenger and
cargo) aircraft flying to 246 destinations worldwide with 203 international
and 43 domestic. According to Skytrax survey of 2013, Turkish Airlines was
chosen "Europe's Best Airline" for the third and "Best Airline in Southern
Europe" for the fourth consecutive time. Having won in 2010 the world's "Best
Economy Catering Service" award, Turkish Airlines was this year awarded the
world's "Best Business Catering Service" prize in the Skytrax survey. More
information about Turkish Airlines can be found on their website:


for Turkish Airlines
Audrey Sahl, 312-245-9805
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