Canon Europe Supports WWF and NPI Expedition to Svalbard to Investigate Impact of Climate Change on Polar Bears

Canon Europe Supports WWF and NPI Expedition to Svalbard to Investigate Impact
                       of Climate Change on Polar Bears

  PR Newswire

  LONDON, April 10, 2014

LONDON, April 10, 2014 /PRNewswire/ --

Canon Europe, leader in imaging solutions, is sponsoring a WWF and Norwegian
Polar Institute (NPI) expedition to the islands of Svalbard above the Arctic
Circle,as part of its role as Conservation Imaging Partner of WWF
International. Setting off tomorrow, the NPI and WWF-Canon expedition aims to
collect critical data about Europe's most westerly polar bear population.

 (Photo: http://photos.prnewswire.com/prnh/20140410/680130 )

During the Svalbard expedition, the team of researchers will undertake two
specific missions: to place satellite collars on polar bears so that their
routes can be tracked over the next year and to scout for new denning areas on
islands in the Svalbard peninsula. Completion of these tasks will help the
scientists to assess the response of polar bears to climate change, and to
understand if there will be anywhere for the bears to den in the future,
following a recent report that the area could be completely free of summer sea
ice by 2050 ^[1] .

Canon imaging equipment will be used by the expedition team to capture the
experience and record events. Swedish wildlife photographer and Canon
Ambassador Brutus Östling will also accompany the scientists to capture images
of the wildlife they encounter along the way and document the expedition.

"Canon has a longstanding partnership with WWF, supporting a number of
important Arctic expeditions and helping WWF to record the state of the
environment," commented Cyprian da Costa, Brand Communications Director, Canon
Europe. "The images captured in Svalbard will play a fundamental role in the
research undertaken on this expedition and help promote the vital work being
carried out by WWF to raise awareness of the challenges that polar bears are
facing in a world ever-more affected by climate change."

Geoff York, Polar Bear Lead, WWF International Lead, commented: "Canon's
support for these expeditions is invaluable; we are delighted to be working
together to highlight how the changing ice conditions are impacting the polar
bear populations and how they breed. The photographs and video footage truly
bring our work to life and help us to highlight these changes to a global
audience."

The Svalbard trip is the third Arctic research expedition that Canon has
supported. In 2012, the expedition travelling from Greenland through Canada's
High Arctic to the Last Ice Area was designed to assess the future management
options for that area. In 2013, researchers travelled to the Taimyr Peninsula
in the Laptev Sea to collect genetic material to confirm the theory of
existence of unique subspecies of the Laptev walrus population.

Canon Europe has been a conservation partner of WWF International since 1998.
The continued partnership demonstrates Canon Europe's dedication to a
sustainable future in which humans live in harmony with the natural world. The
partnership includes support for a range of initiatives, including continued
sponsorship of the WWF-Canon Global Photo Network and photography training for
WWF employees.

Visit the expedition website for updates: http://panda.org/svalbard

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1. http://onlinelibrary.wiley.com/doi/10.1002/rog.20017/abstract

Contact: For Canon Europe: Will Hart / Magda Bulska, Nelson Bostock
Communications, t. +44(0)20-7229-4400, e. will.hart@nelsonbostock.com,
magda.bulska@nelsonbostock.com / For WWF: Clive Tesar, WWF International, t.
+1-613-232-2535, e. ctesar@wwfcanada.org
 
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