Power-Packed Taste and Nutrition Come Together in New DOLE® Power Up Greens™ Line

  Power-Packed Taste and Nutrition Come Together in New DOLE® Power Up Greens™

Dole makes it easy to power-up with nutrition any time of the day and for any

Business Wire

MONTEREY, Calif. -- April 10, 2014

DOLE^® Power Up Greens™ is a new line of packaged greens delivering powerfully
nutritious and delicious fresh blends that can easily be tossed into a wide
variety of recipes throughout the day – salads, smoothies, stir-fry dishes and

Power-packed taste and nutrition come together in new DOLE® Power Up Greens
Line™. (AP Photo/Dole Fr ...

Power-packed taste and nutrition come together in new DOLE® Power Up Greens
Line™. (AP Photo/Dole Fresh Vegetables)

Available starting today at supermarkets nationwide, the new line spotlights
nutrient-dense tender greens, including baby kale, spinach, chard and other
dark leafy greens that provide an excellent source of vitamins A, K, C and
calcium, magnesium and folate, and offer antioxidant benefits.

Dole’s new Power Up Greens™ line includes:

  *DOLE^® Power Up Baby Kale: Baby Kale.
  *DOLE^® Power Up Baby Kale & Greens: A blend of Baby Kale, Baby Spinach,
    Baby Green Chard and Baby Red Chard.
  *DOLE^® Power Up Spring Mix & Greens: A blend of Spring Mix, Baby Green
    Chard and Baby Green Kale.

“There is growing demand for the powerful flavor and nutrition that dark leafy
greens deliver – and Dole is providing solutions to allow consumers to
leverage their amazing taste and health benefits,” said Chris Mayhew, vice
president of marketing for Dole Fresh Vegetables. “DOLE^® Power Up Greens™ are
extremely versatile and convenient, and make it easy to achieve healthy-eating

According to Mayhew, the new line was designed for recipe inspiration and use
throughout the day. “From omelets, scrambles and frittatas at breakfast, to
salads sandwiches and soups at lunch, to pizzas, stir-fry and pasta at dinner,
the possibilities are endless,” she said. ”Dole is providing recipes and
serving suggestions to show consumers how to use the three new offerings to
add a boost of flavor and nutrition to favorite meals.”

Beyond recipe versatility, the new line also helps consumers meet specific
lifestyle needs – from providing a nutrient-dense energy boost before a
workout to designing super greens-based meals to achieve health and diet
goals. “Power Up Greens™ has appeal to the full spectrum of super greens
consumers – from those just starting out to those that consider dark, leafy
lettuces an everyday necessity.”

The new line will be available alongside Dole’s existing salad kits and blends
for the suggested retail price (SRP) of $2.99-$3.49. Dole offers a wide range
of packaged salad varieties, including kits, blends and other award-winning
products. For recipes or more information about DOLE^® Salads, visit the
website at www.dolesalads.com or Facebook at www.facebook.com/dolesalads.

About DOLE^® Salads

DOLE^® Salads is one of the world’s largest lines of packaged salads, with a
wide range of unique bagged salad blends and all-natural salad kits. The line
is supported by a comprehensive online library of salad and green-based
recipes, serving suggestions and entertaining tips, as well as other resources
including the Dole Salad Circle, which offers a first look at new recipes and
tips. For details, go to www.dolesalads.com or the DOLE^® Salads Facebook page
at www.facebook.com/dolesalads.

About Dole Food Company, Inc.

Dole Food Company with 2012 revenues of $4.2 billion, is one of the world’s
largest producers and marketers of high-quality fresh fruit and fresh
vegetables, Dole is an industry leader in many of the products it sells, as
well as in nutrition education and research. For more information, please
visit www.dole.com or http://investors.dole.com.

Photos/Multimedia Gallery Available:



for Dole Food Company
Bob Ochsner, (714) 881-2341
Beth Atkinson, (714) 881-2361
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